The Florists* Review 



August 25, 1921 



The fl ori«t« whose card* appear on the pages carrying this head, are prepared to fill or ders 

 *""~ from other florists for local delivery on the usual basis. — " 



Si)lil4![iS4ll^liSill^liSilliS41IiS^l^I^liS 



RETAILERS 



DOINGS 



FREE ADVERTISING SPACE. 



Advertising space is advertising 

 space, whether it costs you $10 an inch 

 or whether you get it free. Of course, 

 one cannot get the benefit for nothing 

 that he can if he pays for it, but in 

 l^roportioii to the cost, he gets much 

 more. And every so often someone finds 

 some new way to make use of some 

 wasted sjtace for advertising purposes. 

 One idea comes from the Quarry Floral 

 Co., of Worcester, Mass. 



All the shipping tags of this company 

 formerly had one blank side, as most 

 shipping tags have. But now the side 

 that was blank carries a reproduction 

 of the store and greenhouses of the 

 Quarry Floral Co. The grounds of the 

 company comprise 12,000 feet of glass, 

 in tliree greenhouses. The store is 

 joined to one of the greenhouses and all 

 three houses open into one another. 

 Thus, a customer coming into the stort; 

 ^au see all the way through to the end 

 of the greenliouses. And that is the 

 illustration that appears on the re- 

 verse side of the shipping tag. Every- 

 where the tag goes, there also goes an 

 advertisement for the Quarry Floral 

 Co. 



ANOTHER NEW STORE, 



Tlie o])idemic of attractive and up to- 

 datc new stores seems to be in the air. 

 The latest is the new store of Loeffler 

 & Benke, of Watertown, Wis. July 30 

 they opened a store at 104 Main street, 

 in tlie center of the business district. 



It is all newly finished in ivory, with 

 all the fixtures of white enamel. The 

 front section is furnished with a beauti- 

 ful sun-i)arlor setting of wicker furni- 

 ture, which makes a cozy and comfort- 

 able jilace for customers to rest. 



The opening day every visitor was 

 given a rose or an aster and several 

 tliousand were given away. The retail 

 business of the establishment will be 

 carried on at tlie store, which will be 

 known as the Locflier & Benke Floral 

 Shop, and will be managed by P. G. 

 Loeffler, who has been with the concern 

 for several years. Tlie greenhouses will 

 stay in the same old place and will fur- 

 nisli the shop with its stock. 



INSIGNIA IN FLOWERS. 



Without question, every ex-soldier 

 who attended the memorial convention 

 and reunion of the Eightieth division, 

 held at I'ittsburgh, Pa., August 6 and 7, 

 was recalling to memory some one or a 

 number of the 1,141 boys of that divi- 

 sion who had died in action. And it 

 must have been a matter of great sat- 

 isfaction to everyone present at the 

 memorial services, when he saw the ap- 

 propriate and well chosen memorial 

 token that the D. Hill Co., of Pitts- 

 burgh, had fabricated for the occasion. 

 For this was a beautiful and generously 

 large design, more than six feet wide, 



"Sufdi^^^ 



Members 



of the 



F. T. D, 



Members 



of the 



P. T. D. 



Oy^ESSIV^ 



GUDE BROSXa 



FLORISTS 



i2i4FSTN.W 



WASHlNfiTWlbA 



TO OUR BROTHER FLORISTS: 



FLOWERS AND CO-OPERATION 



Let us learn from the flowers the lesson of co-operation. A single 

 flower, growing alone, makes no great show. Many flowers, grow- 

 ing in harmony, will transfigure even a desert. 



Member F. T. D. 



I4th and H Ste., N. W. 



Washington, D. C. 



