AuonsT 25, 1921 



The Florists^ Review 



69 





The florirt* whose cards appear on the pages carrying this head, are prepared to fill orders 

 """"^ from other florists tor local delivery on the usual basis. 



FOREIGN SECTION 



ENGLAND 



You can 



"Say It with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower • 



Service 



Members 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile, FRANCE 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD. ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS, Ltd.. Florists 



^rontiuin," appear at the bottom of the 

 shield. The ridpcs v^^ere made entirely 

 of blue flowers and the shield of white 

 lldwers. The border of the shield was 

 (if oak leaves, while a streamer of red 

 flowers supported the whole insignia. 

 It took three men as many days to com- 

 plete the work, but the satisfaction ex- 

 pressed by the members of the 

 "Kighticth," as well as by the local 

 press, repaid fully the time and effort 

 f^pent. 



DISPLAYS THAT ALWAYS DRAW. 



The window decorator in the florist's 

 store who is seeking an idea that will 

 < (incentrate public attention on his 

 I'late-glass inclosure can always — that 

 "always" ought to be printed in italics 

 or capital letters to show emphasis — ■ 

 ib'pend upon a display depicting florists' 

 telegraph delivery service, provided he 

 ' ''a put it into interesting form. And 

 I'l addition to being a display that will 

 "iterest the passers, such a window is 

 "iiportant as a means of educating the 

 j'uWic in that all-too-little known serv- 

 He, so valuable in promoting our busi- 

 ness, the sending of floral remembrances 

 *"■ gifts by telegraph. 



An exceptionally well designed tele- 

 f^i'aph delivery window, installed by F. 

 <'■ Jaeger & Son, San Francisco, Cal., 

 ^presented mountain scenery with a 

 tunnel in the rocks, flowers, lakes, etc. 



One Word 



Its Money Making Power 



Last week I was in a neighboring city and dropped 

 in at three flower shops. 

 None of the salesmen knew me. 

 All of them gave me rather "indifferent attention." 

 They were not what you could call exactly dis- 

 courteous. 



They were just uncourteous. 

 They lacked civility. 



They had an utter absence of friendliness. 

 They seemed giving off an atmosphere like some 

 banks have; that makes you teel they are conferring 

 a bit of a favor in allowing you to do business with 

 them. 



Coming out of that last shop, I got to thinking of the 

 Fifth Avenue busses here in New York that have for 

 a couple of weeks been carrying in big letters on 

 their sides, the one word : 



Civility 



The big men of that Bus Company, are big enough 

 to appreciate how big a word Civility is. 



They know it means dollars and dollars to them. 

 Hope you won't think I am trying to preach. 

 I'm only kind of hinting that maybe some of us kind 

 of at times lose sight of the little things and 

 don't recognize that they are the really big ones. 



CIVILITY: A little word with big money making 

 power. 



New York's Favorite Flower Shop 



The third rail was electrified and a 

 train ran over the rails. The telegraph 

 posts, wires and instrument were in- 

 stalled by the Western Union Telegraph 

 Co. and were the real thing. The sig- 

 naling apparatus, signal house, etc., 

 were all electrified and equipped with 

 colored lights. The scenery and build- 

 ings were all attractive. The latter 



included a railroad depot. Large crowds 

 stood at the window and watched the 

 exhibit in action dav after dav. 



A MODEL HOME MODELED. 



At the present time there is much 

 building activity going on at Tampa, 

 Fla., and to show emphatically what a 

 great part the landscape architect and 



