The Florists^ Review 



Septembbb 1, 1921 



^^STANDARDIZED GRADING OF ROSES'' 



'Tnifonnity Needed'' 



The following are extracts from the address by Joseph Kohout at the S. A. F. 

 convention at Washington, August 18, 1921, printed in the Florists' Review, in the 

 Convention Number, page 42: 



"The standardization of the grading of cut flowers" * * * "the need of which 

 has long been felt all over the country," * * * "for no system whatsoever has been 

 used." 



We call attention that such a system has been in use 

 over a year, by Poehlmann Bros. Co. 



Mr. Kohout related a suppositional case, as follows: "Let us suppose an out-of- 

 town retailer finds he needs 100 Roses about 24 inches long. He will look in the trade 

 paper and find that Roses listed as 'Fancy long' are priced at 20 cents. He wires for 

 100 'Fancy long,' and receives Roses on 18-inch stems. He expected and required 24- 

 inch. He wires to another house, same wording, and receives 36-inch Roses, which were 

 their 'Fancy long,' whereas the 18-inch were the other house's 'Fancy long.' " 



By Poehlmann's system this could not happen. The man needing 24-inch Roses 

 would wire for 100 Roses, "Seconds," and 24-inch Roses he would get. There can be 

 no misapprehension when you order from our Bulletin ; it's as open as a book. The 

 system generally in use in listing Roses, as Mr. Kohout states, is "Fancy long," "Ex- 

 tra," "Select," "Medium," and "Shorts." How does a retailer know what he is going to 

 get, because what one wholesaler terms "Fancy long" would be the same length that 

 another wholesaler would term "Medium," so that if you were to wire each of three 

 houses for 100 "Fancy long" Roses you might get three different grades. 



On the opposite page we submit our Current Price List for the purpose of show- 

 ing our system, which is open to any and all wholesalers to adopt if they so desire. 



Poehlmann Br< 



66 to 74 East 



TELEPHONE RANDOLPH 35 



