54 



The Florists' Review 



Ski'tembeb 1, 1921 



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I Pacific Coast Department 



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Salem, Ore. — V.. li. Flako is o|ii'iiintf 

 .•I lioriHts ' (l('j)artiiicnt in t'oiinci-tion ■\vitli 

 liis |)('t store. 



TACOMA, WASH. 



Tin- last. wiH'k lias been ratht-r quiet 

 amoiij;- the retail florists, altliou{ih, as 

 (ijie ill the trade said, ''it's ijiiiet one 

 week and tlie next is good." A visit 

 to several of tlie ■wholesale growers de- 

 xelojied the faet that all were more 

 than busy getting ready for the fall 

 and Avinter trade. V. A. Chervenka, of 

 tlie Woodlawn I'ark Floral C'o., took 

 time to show liis visitors through the 

 big range. Tlie company specializes on 

 ferns, cyclamens, begonias, roses, car- 

 nations and callas. J. T. Simpson, of 

 tlie Acme Floral Co., was so busy he 

 harilly had time to say a word. H. Ben- 

 tliii'ii & .Sons were well up with their 

 fall work. Their evergreens never looked 

 better and the variety shown amazed 

 their visitors. At the houses of A. Ci. 

 Heamons the same activity was evi- 

 dent. Mr. Seamons said he looked for a 

 good fall and winter business. 



The tSmith Floral Co. has plans to en- 

 large its retail store. An elaborate 

 folor scheme has been devised for the 

 interior decoration. 



The florists held their annual picnic 

 al the Benthien grounds. The day was 

 ideal and refreshments, games and 

 dancing in the evening filled out the 

 ]prograni. All had a fine time. The as- 

 sociation has adopted the coiiperative 

 ])lan of advertising and checks are be- 

 ing received by the secretary for the 

 July assessment. I'resident Chervenka 

 secured several new api)lications for the 

 !S. A. F. ami made a good talk on the 

 advantages of the national association. 



W. Snyders, coast salesman for Poehl- 

 mann Bros. Co., Chicago, was a visitor 

 at the florists' meeting, Tuesday, Au- 

 gust L':'>. After the session all adjourned 

 to his .samjile rooms and spent an hour 

 looking over his line of florists' suji 

 idies. F. B. M. 



LOS ANGELES, CAL. 



The Market. 



Last week showed an e.xcellent de- 

 mand for all classes of stock, except 

 The jioorest and shortest cuts. Koses 

 were in jiarticularly good dt'mand and 

 were cleaned up daily. The supply of 

 good gladioli, although larger than that 

 of the ]irevi()us week, was insufficient 

 to meet the demand, although there 

 wa.s an abundance of cheaper stock. 

 Asters continued pb-ntiful. but there 

 was an excellent demand for good, long 

 stemmed shipping stock and stock fit 

 for decoration. There was an over- 

 .ibuiid.anee of short -stemmed, inferior 

 flowers. Dahlias of all kinds are jilen- 

 tiful and good and the large flowering 

 zinnias are just as showy. Valley is 

 about even with the demand, V»ut orchids 

 .•ire scarce. Sweet peas are imjiroving 

 .'I little, Imt are not a factor on the 

 market. African marigolds are fine 

 and ship well, owing to their long-last- 

 ing character. Cornflowers. y<'Ilow dais- 



ies, and small flowers generally are not 

 much in tlemand. The new-crop carna- 

 tions sell well, but the majority of the 

 flowers on the market are poor. There 

 is a fine supply of lilies, both rubrum 

 and Belladonna. 



Retailers in most cases report a heavy 

 demand for funeral work and a fair 

 amount of box and transient trade. 

 Wholesalers report a slight improve- 

 ment in shipping orders and a good 

 local dem.'ind. 



Various Notes. 



J. D. Fisele and George B. Clark, of 

 ]Ienry A. Dreer, Inc., Philadelphia, have 

 been in the city, inspecting the various 

 seed farms in the locality. " 



The asters are again in full beauty at 

 the Howard & Smith trial grounds, at 

 Rivera, and are again a distinct ad- 

 vance over those of last season. The 

 lion -lateral character is even more jiro- 

 nounced in this- excellent strain, while 

 the flowers retain their great size, con- 

 tour and distinct coloring. A ])oint 



noticeable is that less and less roguing 

 is necessary every year, showing that 

 the strain is well fixed. To select a few 

 of the best, the light blue, deep rose, 

 lavender and deep purple may be men- 

 tioned. Willie these have been termed 

 jieoiiy-flowered and Crego, the excellence 

 of the flowers seems to call for some 

 more descriptive name, for, to take 

 the latter tyi)es, they have none of the 

 thinness of the regular Crego types, but 

 are deep, well built up flowers of fine 

 su))stance and grace, the blooms meas- 

 uring in many cases five inches or 

 more across. The peony types are also 

 well filled up, refined and of splendid 

 form and great for shipping purposes. 

 The celosias, too, are wonderful just 

 now. 



T. D. Robertson, of Fullerton, has 

 just returned with Mrs. Robertson from 

 a short vacation at Balboa beach. He 

 says that prospects for landscape work 

 in Orange county are particularly good 

 this season and he is well prepared with 

 a good line of stock. Mr. Robertson 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



7%« Hoaae of Quality and Service 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Special Price* 



ASTERS! ASTERS! 



FOR LONG DISTANCE SHIPPING 



We are absolutely headquart ;rs for the finest long-stemmed Asters 

 coming to this market. All colors at the right prices. 



SUMMER FLOWERS 



During the summer we will have an abundant stock of all classes of 

 flowers that ship well in hot weather and our prices will be low. 

 We are especially strong on GLADIOLI, CARNATIONS, ROSES, 

 SWEET PEAS and VALLEY and we always have plenty of 

 DAISIES, BABY ROSES and small flowers. 



Our packing methods insure good results. 



S. MURATA & CO. 



380-386 S. Los Angeles St.. LOS ANGELES, CAL. 



Oldest and Most Experienced Skipper* in California 



WE NEVER MISS 



