Septehbkb 1, 1921 



The Florists' Review 



93 



The florists whose cards appear on the pages carrying this head, are prepared to fill ord ers 

 '™^— from other florists for local delivery on the usual basis. 



SEATTLE 



WOODLAWN 



FLOWER SHOP 



MAIN 663 

 1410 2nd Ave. 



Beside 

 Clemmer Theater 



Telegraph Flower Busi- 

 ness Doesn't "Just 

 Lirow — 

 There's a recison 



PORTLAND, ORE. 



JSsfmhlisAed SO Years 



OAKLAND, CAL. 



YOUNG & LESTER 



WaUaWaUa,Wash. 



Eatablisbed I90S 



60,000 SQUARE FEET OF GLASS 



MEMBERS F. T. D. 



SAN DIEGO, CAL. 



BOYLE & DARNAUD 



F. T. D. Florists. We grow our own flowers. 



Telegraph orders carefully executed. 



Usual discount. 



Members Florists' Telegraph Delivery. 



San Pedro, Calif. 



HARBOR FLORAL CO. 



MRS. ADA E. RIDLEY 



Cut Flowers, Plants and Funeral Designs 



Phone 1 1 37 333 SIXTH STREET 



Monrovia, Gil. 

 C. A. BRUNGER 



You can depend on us 

 tor all orders for de- 

 livery in this section. 



239 Grand Avenue 



Redondo Beach, Calif. 



AND ViriNlTY THE FLOWER SHOP 

 rtl^U VlV^llNllI Capitol Theater Bldg. 



BERKELEY, CAL. ''^^ 



CurtlsD^hoemaker, NORTON, Horist 



BERKELEY. CAL. 



THE FLOWER8HOP, A. H. GREGORY, Prop. 

 2114 Center Street. Member F. T. D. 



POMONA, CALIFORNIA 

 POOLEYS FLOWER SHOP 



Member Florists' Telegraph Dellrery 



SEATTLE 



1001-1003 Third Avenue 



Finest Floral Studio 

 in the Northwest 



~ ^M V^ ^ Members 



•\V^ F. T. D. 



PORTLAND M 



MEMBERS OF THE 

 F. T. D. 



OREGON 

 354 Washington Street 





Reteiilers 



and Growers 



miliar sugar bowl disappeared from the 

 restaurant table. Everyone will remem- 

 ber many little things that we were 

 forced to get along without. While all 

 this was going on in every city in the 

 country, there were more flowers being 

 sold at better prices than ever before. 

 It is a well established law in business 

 that when a scarcity of any necessary 

 article exists, the price of that article 

 is bound to advance. 



The point I wish to emphasize is that 

 the experience of the last four years 

 would indicate that flowers have become 

 a necessity in the lives of the American 

 people. They are not a necessity to the 

 extent that the people cannot get along 

 without them. Let us be honest with 

 ourselves. One of the worst things that 

 has happened to florists in the last few 

 years has been the easy prosperity which 

 they have enjoyed. Have the florists of 

 the United States not become just a bit 

 self-satisfied? In other words, it has 

 been easy for them to produce their 

 usual crop and dispose of it at a fair 

 profit, without having to fight for trade 

 Does not tlie condition of the national 

 advertising committee indicate this? 

 Our slogan, aside from the stationery 

 and delivery trucks of the individual 

 florists, is getting more publicity from 

 sources outside of the industry than 

 from the florists themselves. When an 

 asset, such as "Say It with Flowers" 

 is admitted to be, is allowed to lie idle 

 there is something radically wrong. 



We are told in the issue of The Re- 

 view for August 4 that, out of the 

 15,000 florists in this country, there are 

 just 3,500 who are willing to pay the 

 small fee for membership in the society 

 that gave this slogan to the trade. Let 

 us suppose that the slogan was copy- 

 righted and none but S. A. F. members 

 could use it; how many of the 11,500 

 now outside of the ranks would become 

 S. A. F. members? There is not a man 

 in the business who uses this slogan who 

 is not morally bound to be a member of 

 the society that originated it. 



But I am getting away from my sub- 

 ject, "What is the outlook for the 



SEATTLE 



FELIX ROSAIA 



Prompt Delivery. 

 Finest Stoclc. 



1000 Third Avenue 



BERKELEY FLORIST 



(Oldest Established Flower Store in Berkeley) 



23 1 5 Telegraph Ave., Berkeley, Gal. 



R. T. MacDOUGALL, Prop. 

 ROTARIAN FLORIST 



Yakima, Washington 



STATE FLORAL CO. 



We Grow Our Own Flowers 



Telegraph Orders filled Promptly and Carefnlly^^ 

 Members F. T. D. Association 



California Florist 



TACOMA, WASH. 



Orders for Cut Flowers and Desiiiiis delivered 

 anywhere in the United States and Canada. 



TACOMA 



SMITH FLORAL CO.. 1112 Broadway 



YAKIMA. WASHINGTON 

 Annavee Flower Shop, ^&*s)' 



QUALITY FLOWERS Artistic Arrangement 



Members Florists' Telegraph Delivery. 



FORSHAW, Hori^ 



THE 

 ROUND-UP CITY 



PENDLETON, ORE 



EUGENE Univeisily Rorist 



All South and Soutliwesteni 

 OttrgoD points quickly reached 



ORE. 



