124 



The Florists^ Review 



SBfTEMBKR 1, 1921 



tkey should furnish the heat needed in 

 cold weather, while in mild weather 

 one boiler would carry the radiation. 



'YOU TELL *EM." 



Many hundreds of florists scattered 

 over the United States, from Maine to 

 California and from Washington to 

 Florida, grow plants for wholesaling, 

 and in many cases their sole means of 

 marketing their stock is through the 

 Classified advertisements in The Re- 

 view. Thousands of others use the 

 Classified ads occasionally, when they 

 have some surplus not needed for their 

 local retail trade. It has come to be 

 common understanding that any good 

 stock can be sold through the use of 

 these little liners. Florists have told it 

 to each other until everybody knows. 

 But not everyone understands how 

 strong the demand is at present. Any 

 florist who has stock he does not need 

 should send in a little ad. Throughout 

 the middle west plants of all kinds are 

 scarcer than in any recent year. It will 

 be doing a favor to someone to let him 

 have the stock. The response will be 

 prompt. Like this: 



Before the second ad cmiie out I had Bold over 

 20,000 plants from tlie first insertion. It cer- 

 tainly pays to advertise in The Review —Joseph 

 F. Schoos, Bviinston, III., August 21, 1921. 



We sold all our field carnation plants in two 

 days after The Keviow came out.— Kemble-Smitn 

 Co., Boone, la., August 18. 1921. 



We have sold all our poinsettia plants through 

 the ad in The Review— Henry Krueger, Toledo. 

 0., August 19. 1921. 



We have disposed of our last lot of stock 

 through the ad, but we are getting the habit, 

 BO please insert the enclosed new advertisements 

 for us.— Kirchhoft's Conservatory, Chicago, 111., 

 August 20, 1921. .^, ., 



We have had very good success with tueso 

 Classified ads.— The Park Floral Co., Denver, 

 Colo., August 19, 1921. 



We shall have more stock to sell next year, 

 as we have learned that The Review will move 

 it for us. — Anderson Floral Co., Lebanon, Tenn., 

 August 20. 1921. 



If you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



Mendon, Mass. — Frank Russo was a 

 heavy loser in a recent hail storm, when 

 the glass in his greenhouses and stock 

 to the amount of $700 was destroyed. 



Dallas, Tex. — The Busy Bee Flower 

 Shop, of San Antonio, has been discon- 

 tinued by E. W. Nitsche, who now oper- 

 ater the Nitsche Flower Shop, at 2743 

 Grand avenue, Dallas. 



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