20 



The Florists^ Review 



September 8. 1921 



mounds, which have for their founda- 

 tion a low mound of moss formed on 

 narrow strips of wood or wire frame. 

 This is covered with ferns, smilax or 

 any suitable green and topped with 

 long sprays of asparagus, preferably 

 Sprengeri. Then the flowers are mount- 

 ed on long wires and green sticks, and 

 are arranged so as to have a drooping 

 effect out from the center of the mound, 

 falling gracefully over the sides of the 

 casket. Still longer garlands of the 

 flowers are made by wiring long sprays 

 of the asparagus together with the flow- 

 ers and anchoring tliem into the sides of 

 the mound. 



The mound may be made to cover the 

 entire casket or it may begin at the 

 name plate and extend to the foot of the 

 casket. Eoses, lilies and orchids make 

 a charming combination for a casket 

 mound. One made entirely of orchids 

 is rich and handsome. Roses and val- 

 ley are also good for this purpose. 



SMALL REFRIGERATION UNITS. 



A florist has handed me the page from 

 a recent issue of The Review carrying 

 this inquiry: "Kindly advise if it 

 would pay us to install an ice machine 

 when the ice bill is $5 per week. — H. & 

 B.— Pa. 



"Can any reader answer in the afiirm- 

 ative? What is the name and address of 

 the manufacturer of a reliable machine 

 for refrigerating small display boxes in 

 retail flower stores? — Ed." 



I would respectfully call attention to 

 the enclosed circular of the Rottel Re- 



frigerating Machine Co., of Milwaukee, 

 Wis., from which you will understand 

 that the machine described is one that is 

 not dangerous, is odorless and not harm- 

 ful to either the health of persons or 

 plant life, employing no fumes or gases 

 that are detrimental. The cost of oper- 

 ating an average 1-ton plant is from $12 

 to $18 electric bill and from $2 to $3 

 water bill per month. Beginning with 

 October a half-ton unit will be avail- 

 able, which will be amply large for 

 small installations and will cost less. 

 Our blower system for florists is by far 

 the best cooling that has yet been em- 

 ployed and in conjunction with our gas- 

 tight machine using no injurious fumes 

 would say that our installations are ideal 

 for florists. We trust this information 

 will bo of some assistance in answering 

 the questions of your subscriber. 



Rudolph Zedler, Sec'y. 



DEER WINDOW NOT DEAR. 



A striking autumn window display 

 was recently installed at the store of 

 the Washington Floral Co. by its man- 

 ager, J. Harper Hetherington, attract- 

 ing widespread attention. This store is 

 located on one of the busiest corners in 

 the city of Washington. All automo- 

 biles proceeding down Fourteenth street 

 stop in front of it upon the signal of 

 the traflic oflScer stationed at the in- 

 tersection of New York avenue. These 

 stops are frequent, so that much adver- 

 tising benefit is had in consequence. 



The main feature of the window is 

 the deer to be seen emerging from a 



thicket of leaves and brush. The 

 "scenery" was brought in by David G. 

 Grillbortzer, president of the Washing- 

 ton Floral Co., from his farm in Vir- 

 ginia. However, he docs not produce 

 livestock of the type that goes into the 

 making of traveling bags and purses, 

 and so the alligators in the foreground 

 were secured from Edward S. Schmid, 

 who specializes in animals. 



There is a little log cabin and a small 

 pond, in which the alligators disport 

 themselves, and moss and leaves and 

 logs and stones, all of which added to 

 the general effect of the display with- 

 out costing much of anything. 



"Displays of this sort," said Mr. 

 Hetherington, "work out well. They 

 do not cost anything in real money, yet 

 they bring in huge returns in the way 

 of advertising the store. They are par- 

 ticularly helpful when flowers are high 

 in price or scarce, and a setting such as 

 this will last a long time before having 

 to be changed. Any florist in any city 

 can obtain the 'wild' animals necessary 

 for such a scene from a dealer in ani- 

 mals in exchange for the display of a 

 card announcing the fact that the 

 'properties' were furnished by him." 



A. E. G. 



Little Falls, N. Y.— Snell & Read, the 

 new owners of the former Graham 

 greenhouses, are making great improve- 

 ments on the property. Among other 

 additions, an entire new house, 33x120, 

 has been built on the east side of the old 

 range. 



Artistic Arrangement Produces Excellent Results with Chrysanthemums in Funeral Sprays. 



