40 



The Florists^ Review 



Septkmbbe 8. 1821 



Eeview. The retail department is in- 

 stalling a large new Buchbinder display 

 refrigerator in silver gray. 



One by one the wholesale houses are 

 buying motor trucks to handle their 

 cartage to and from depots when ex- 

 press company service is not available, 

 and for deliveries to customers. John 

 Kruchten Co. recently has put a Keo 

 speed wagon on the street, carrying the 

 slogan, "Say It with Flowers," and 

 presenting rather the niftiest appear- 

 ance of any of the wholesalers' 

 equipages. 



P. C. Schupp says this autumn finds 

 the J. A. Budlong Co. at the end of its 

 best summer to date. He believes he 

 has helped the trade in general by his 

 efforts to keep business going full speed 

 during the heated term. 



Wendland & Keimel Co., at Elmhurst, 

 made no fuel contract this season, but 

 have been buying whenever spot coal 

 of the grade they wanted was offered 

 at an attractive price. As a result they 

 have in storage on the place about 1,800 

 tons, which has cost all the way from 

 $2.25 to $2.75 per ton, as against the 

 declined contract price of $3.40. They 

 use about 3,200 tons per season. Mr. 

 Keimel believes there will be a fuel 

 pinch in the next few weeks, but that 

 the market will again be easy before he 

 needs to reenter it. 



Miss Nettie L. Parker, secretary and 

 treasurer of A. T. Pyfer & Co., Inc., re- 

 turned last week from an enjoyable 

 vacation of three weeks and Mr. Pyfer 

 took advantage of the opportunity for 

 a three days' auto trip with his family, 

 over the week end. 



F. M. Johnson returned last week 

 from a business trip by automobile 

 which included the S. A. F. convention, 

 New York city and numerous cities en 

 route. He had one or more of the Ean- 

 dall men with him all the way. 



The passing of Labor day brings W. J. 

 Smyth, the trade's greatest treasurer, 

 back from his summer home near 

 Antioch. 



John Healy, at 428 Austin avenue, in 

 Oak Park, has prepared for an active 

 season by installing a complete outfit 

 of Buchbinder fixtures in ivory enamel, 

 including, a workbench Sidney Buch- 

 binder says soon will be as indispen- 

 sable to a florist as a kitchen cabinet 

 is to a housewife. 



Max L. Cohen, who runs the Jackson 

 Floral Shop, at 748 East Sixty-third 

 street, has become imbued with the 

 spirit of progress, which is rampant in 

 that neighborhood just now. He has 

 increased the depth of his salesroom by 

 moving his icebox back about ten feet, 

 has put in a tile window and changed 

 the lighting fixtures, to make his store 

 one of the bright spots in a bright 

 neighborhood. He is increasing his 

 advertising and features the telegraph 

 delivery service. He says business 

 never was better at this time of the 

 year. 



There has been such a grand rush for 

 Kroeschell boilers this summer, says 

 Fred Lautenschlager, that he has been 

 forced to cancel his plans for a vaca- 

 tion. He will stay at his post until the 

 rush is over, which is indefinite, as the 

 present outlook indicates that orders 

 will continue to come in numerously for 

 some time. 



Visitors. 



A. M. Terrill, of Calgary, Alta., was 

 among last week's visitors. He had 



THE NAN BEHIND 



The production of stock interests you. 

 He is the one essential factor in this 

 line of merchandising". 



The Grower 



No painstaking service can take up the 

 slack if he is a dub. No device for 

 selling can, of itself, produce a repeat 

 order. 



The repeat is the sustaining life of 

 any business, and the repeat is to be 

 posted to the credit of 



THE GROWER 



NINETY-FIVE PER CENT OF OUR 

 BUSINESS IS REPEATS — SATIS- 

 FIED CUSTOMERS. 



Kenniccte 



WHOLESALE 



i THERSQ> 



FLORISTS-^ 



ChicagOj Elinois 



Mention The Berlew when yon write. 



SAVE MONEY ON 

 CUT FLOWER BOXES 



WE ARE IMPROVING OUR LINE, ADDING NEW GRADES AND 

 SIZES. WATCH OUR ADS FOR THE CHANGE, until which time 

 prices indicated in previous issues of this journal are effective. For other 

 information please write. 



BOSTON BOX COMPANY, 33 Hawkins St., Dept. B, Bostoi, 14, Mass. 



Mention The Review when yon write. 



been on a long vacation trip, during I way home he stopped to look over this 

 which he visited no florists, but on his I market, as he is a large buyer here. 



