102 



The Florists' Review 



Sbptembek 8, 1921 



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Pacific Coast Department 



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Los Angeles, Cal. — M, Matotas, whose 

 store is located at 322 West Fifth street, 

 was recently robljed of $40, which was 

 taken out of tlie cash register in the 

 absence of Mr. ^Matotas. 



LOS ANGELES, CAL. 



The Market. 



Another week of excellent business 

 has to be recorded. Ketailers rejiort a 

 demand far in advance of the average 

 for the season and look forward to still 

 better business when school vacations 

 are over and jjatrons return from the 

 beaches and mountains. Already the 

 wholesalers say that sliipping is improv- 

 ing, showing tliat in other places busi- 

 ness is also looking up. IVgarding the 

 stock, there is little change from last 

 week, except that really good asters are 

 more scarce. Tliere is plenty of second- 

 grade stock. Sweet peas, too, are scarce 

 and bring good prices. Mums are im- 

 proving and some good shipping stock 

 is now coming in. Plants are scarce, 

 outside of ferns, palms and coleus. 

 Greens are j^lentiful and of good quality. 



American Florists' Exchange. 



A meeting of the stockholders of the 

 American Florists' Exchange was called 

 for August 27 at 8 p. m. and a fairly 

 good attendance was the result. H. N. 

 Gage was in the chair, and Albert 

 Goldenson, secretary; T. H. Wright, John 

 Bodger and Eoy F. Wilcox, directors, 

 were present. Mr. Wilcox, having to 

 leave early, gave proxy to C. E. Gutting. 

 The question of space allotment was 

 up for discussion and in place of auction- 

 ing tlie best positions a rental value 

 was decided on and the places balloted 

 for, this meeting with unanimous ap- 

 jiroval of all tlie stockholders present. 

 The sale of stock on commission by the 

 Excliange having been objected to by 

 renters of space, it was decided for tlie 

 jiresent to discontinue this until a better 

 iiietliod of liandling it can be evolved, 

 T. ^\■rigllt, the managing director, being 

 anxious, ;is always, to avoid friction. 

 Secretary Goldenson "s reading of the 

 financial statement showed money mat- 

 ters in excellent trim, with rents well 

 paid up, bills paid and a satisfactory 

 balance in favor of the corporation. 

 John Bodger hrouglit as visitors Messrs. 

 Kenar.l, of the W. Atlee Burpee Co., 

 and Gloeckner, of the 11. F. Michcll Co., 

 Ixith of these Philadeliihians being inter- 

 ested in the ways of the wild west. 

 Incidentally, it may be mentioned that 

 these gentlemen are looking over the 

 seed farms in this locality. Before leav- 

 ing, Mr. Wilcox gave a hearty invitation 

 to all Jiresent to a meeting, September 6, 

 in the interests of the coming big show. 

 Light refr(^slimonts were served and the 

 meeting adjourned at 10 o'clock. 



Various Notes. 



\'i<tor Swanson, of the California 

 Floral Co., has long been known for his 

 .-ilititudc and success in jiacking and 

 sliipiiing flowers, and in all other matters 

 connected with a wholesaler's business, 

 l)Ut he has already made a fine record 

 in cultural matters, too. Without in 



any way wishing to be invidious, it may 

 be said squarely that no better Golden 

 West dahlias have ever been seen in Los 

 Angeles than those he is bringing in to 

 his firm. They are exquisite and of 

 magnificent size. Pride of California, 

 crimson, and Snowdrift, white, are two 

 others of which he is growing perfect 

 flowers that would be a credit to any 

 exhibition stage. 



E. G. Fraser & Son have about fifteen 

 acres near El Monte where they grow 

 their specialties in flower seds. About 

 three acres are devoted to asters, includ- 

 ing five breadths of the various colors 

 of American Beauty. This is an excel- 

 lent shipping aster, with substantial 

 stems, clean and non-lateral. The 

 dahlia-flowered zinnia is making a grand 

 show, while several blocks of African 

 marigold, in both lemon and orange, 

 show a magnificent strain, with large, 

 Solid, ball-like flowers, a splendid ship- 

 ping zinnia. Eed Monster and Butter- 

 cup are two exquisite types, the latter 

 a clear yellow that is most attractive. 

 The harvesting and threshing of a fine 



crop of giant mignonette arc going on. 

 The whole place is in fine order and 

 speaks well for the care and attention 

 given by Donald Fraser, who personally 

 superintends this end. 



A. Twitchett, of San Francisco, was 

 in the city last week, looking over the 

 dahlia growers. Mr. Twitchett visited 

 the sunken garden in Exposition park, 

 where the dahlia plantings for the big 

 show are coming in. 



Nick Gondolfa returned last week 

 from a well earned vacation of two 

 weeks, spent in the northern part of the 

 state. 



The H. N. Gage Co. reports a number 

 of good advance orders for the Septem- 

 ber fashion show. 



A look through the new store being 

 fitted up by Herbert Bateman, near 

 Seventh and Grand, shows preparations 

 well advanced. Ho intends opening Sep- 

 tember 15. The scheme of the rear of 

 the store is a Spanish house with bal- 

 conies, awnings and everything in keep- 

 ing, while the front portion will be 

 treated as a Spanish garden in a novel 



They Ship Well 



The letter below is from one of the most famous florists of 

 Houston, Texas, and will show that our packing methods 

 and choice of stock insure arrival of flowers in good condi- 

 tion over the long distance route. 



S 



HOUSTON, TEXAS, Augfust l.^>, 192^. 



MURATA & Co. , 



Los Angeles , Cal . 



Attention Mr. Murata 



Dear Mr. ,". Murata: 



I am v/riting you personally to thank you for the 

 excellent manner in which you have handled our or- 

 ders . The Astern are arriving in very trood condi- 

 tion and we believe that you have solved the problem 

 of packin,-; for long distance shipping. You will 

 probably be interested in knowing that while I was 

 in Hew .rleans recently I had two hundred of the deep 

 pink and purple Asters reshipped there and they ar- 

 rived in '/ery good condition. 



Very truly yours , 



What we do for others we can do for you 

 if you will give us the opportunity. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



01de«t and Mo«t Experi«ne«d Shipper* in California 



WE NEVER MISS 



