Septembeb 15, 1921 



The Florists^ Review 



Do You Receive 



What You Pay For? 



Consider the different price lists published in the Florists' Review of September 8th, 1921. 

 Read any four of them and note, if you will, the first Roses listed. One calls for Select, 12 to 

 15 cents; another. Select Long, 12 to 20 cents; another, Fancy Long, 20 cents; another, Fancy 

 Long, 10 to 12 cents; another, Special, 25 cents. 



WE ASK A QUESTION : Do any of them give you any idea as to the exact length of 

 these so-termed grades? One does not know if these Roses are fifteen inches, twenty inches, 

 or thirty inches. It is pot luck what will be gi ven for any of these grades. 



A retail florist, when ordering, knows what 1 ength is wanted and is disappointed if his order 

 is not filled as anticipated. 



Consider our system of grading. It cannot be more explicit. It is not necessary to 

 order by inches, since, for the sake of brevity, we have employed a code to indicate lengths. 

 For instance, when a customer desires 30-inch Columbia, the order would be written thus : 



U 



100 COLUMBIA, FIRSTS" 



It is understood that 30-inch — not 24-inch or 20-inch — stock is specified (which might be re- 

 ceived when ordering one hundred Long Fancy, or Selects, or any of the various terms used). 



If you want 24-inch Roses, why pay for 30- inch stock? Difference in length means differ- 

 ence in price. WITH OUR SYSTEM WE H AVE BEEN ABLE TO BRING A CONSID- 

 ERABLE SAVING TO FLORISTS. We have had many new satisfied customers. OR- 

 DER ROSES BY CODE. Try it for a time and note the advantages it gives you. 



FHERS Company 



Randolph St. 



CHICAGO, U. S. A. 



