56 



The Florists^ Review 



September 15, 1921 



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Pacific Coast Department 



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LOS ANGELES. 



Tlie Market. 



A marked shortage of flowers devel- 

 oped last week. A few hot days, with 

 liigh, dry winds, ruined many asters 

 and other flowers that were needed, 

 while the dahlias do not fill the bill for 

 shipping. Hoses were on the scarce side 

 and a more than usually good demand 

 cleaned up everything in sight. Chrys- 

 authcnium growers, as usual, are set- 

 ting the prices high early in the sea- 

 son, with the natural consequence that 

 wholesalers buy only what they require 

 for immediate needs. Later, when mums 

 are cheaper, out-of-town buyers will go 

 elsewhere — a plain case of the old 

 proverb about the goose and the golden 

 egg. Although there still are good as- 

 ters in the market, they will decline 

 from now on and will soon give way to 

 mums. Greens are improving steadily 

 and arc shipping much better. Both 

 wholesalors and retailers report a much 

 botter tone to business. 



Various Notes. 



At the store of the Redondo Floral 

 Co. everyone is busy. A. Knopf, being 

 much improved in health, is doing his 

 usual trick at the store. In the ab- 

 sence of ¥. Reymond on vacation, A. F. 

 Borden is also a busy man. Mr. Rey- 

 moiid will be away for about a month. 



F. R. Hills has purchased a private col- 

 lection of orchids at Santa Barbara and 

 has added it to his cattleya collection 

 at the nursery. 



George Eischen, manager of the Alex- 

 andria Florist, and H. R. Richards 

 had a pleasant trip through the moun- 

 tains to Baldwin lake and Big Bear. 

 Mr. Eischen is taking a well earned va- 

 cation. 



At the public meeting called for dis- 

 cussion of the big show and a look over 

 the exposition grounds, there was an 

 attendance of about seventy-five, all in- 

 terested. Roy F. Wilcox, M. Germain, 

 F. M. Renfro and others spoke and 

 much enthusiasm was shown. A record 

 crowd seems inevitable. 



Fine business is the report of the 

 Broadway Florist. 



Tassano & Son have disposed of their 

 Glcndale place and are erecting three 

 acres of additional lath at Burbank. 

 Later on, several new greenhouses are 

 to be built. 



Fine gladioli continue to be sent in 

 by Gorini Bros, and these will come for 

 some time yet, from successive plant- 

 ings. 



Tassano Bros, are shipping especially 

 good maidenhair ferns to this market 

 from their Artesia nurseries. Angelo 

 T.assano says the prospects for bloom- 

 ing stock on his large plant;ition are 

 extra good. 



The H. N. Gage Go. reports h good de- 

 mand for decorative stock for the fasli- 

 ion show, the large goldenrod being 

 especially favored. 



Geo. J. Hail k Co. report business 

 opening up well. Ed. Hall is on a trip 

 to San Francisco. On his return, every- 

 body at this establishment will be 

 through vacationing and will settle 

 down to business. (Jeorge says the sum- 



mer business, though quiet, has been 

 as good as could have been expected 

 and prospects are good for next season. 



T. Luke, president of Smith's Flow- 

 er Shop, Inc., at Portland, Ore., was 

 in this city last week, having driven 

 down and visited the northern cities 

 en route. 



Apparently the efforts of "W. N. Wil- 

 liamson, of W. Armacost & Co., have 

 been successful in obtaining express 

 service on the morning train to Salt 

 Lake City and the express company has 

 promised to put on a car October 1 or 

 as soon as needed, Much credit is due 

 Mr. Williamson for his work along this 

 line, which will help all the other whole- 

 salers as well as Armacost & Co. At 

 the Sawtelle range the nonarrival of 

 one of the cars of glass has checked con- 

 struction, but it also gave Mr. Arma- 

 cost a chance to get away for a three 

 weeks' vacation, which he will spend, 

 as usual, in the wilds, out of the reach 

 of telephones and other business wor- 

 ries. He goes to Huntington lake and 



from there "treks" into the hills where 

 the golden trout are to be had. Mr. 

 Royston has left for an extended busi- 

 ness trip, going as far east as Chicago 

 and touring the southern states, as well 

 as the Pacific northwest. 



S. Murata & Co. are handling choice 

 mums in their local and near-by ship- 

 ping trade, but Mr. Murata says the 

 flowers will not be safe for long-dis- 

 tance shipping until about October 1. 



Albert Goldenson has returned from a 

 trip to San Diego and Tia Juana, Mex- 

 ico, accompanied by Mrs. Goldenson. 



H. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Flowers were plentiful last week. 

 The chrysanthemum season is now in 

 full swing, quantities of mums coming 

 daily from the growers. Roses are fair- 

 ly plentiful; so are asters and dahlias. 

 Carnations, while not quite so abun- 



They Ship Well 



The letter below is from one of the most famous florists of 

 Houston, Texas, and will show that our packing methods 

 and choice of stock insure arrival of flowers in good condi- 

 tion over the long distance route. 



S 



HOUSTON, TEXAS, August 15, 1921. 



MURATA & Co. , 



Los Angeles , Gal . 



Attention Mr. Murata 



Dear Mr. Murata: 



I am writing you personally to thank you for tlie 

 excellent manner in which you have handled our or- 

 ders . The Asters are arriving in verygood condi- 

 tion and we believe that you have solved the problem 

 of packing for long distance shipping. You will 

 probably be interested in knowing that while I was 

 in New Orleans recently I had two hundred of the deep 

 pink and purple Asters reshipped there and they ar- 

 rived in very good condition. 



Very truly yours , 



What we do for others we can do for you 

 if you will give us the opportunity. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



OldMt and Most Exp«ri«nc«a Skippers ia California 



WE NEVER MISS 



Mention The BeTlew when you write. 



