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The Florists' Review 



Septkmbek 15, 1921 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



FOOTWEAR IN FLOWERS. 



Certainly oiio of tlie prinie essentials 

 in planning a funeral design is to man- 

 age so that tlie legend of the piece is 

 ajjpropriate to the occasion. A fine 

 example of how attractively this can bo 

 done is shown in the floral shoe design 

 on this page. This piece was made by 

 W. J. Brust, of ColumbuSj O., for the 

 funeral of C W. Miller, of that city, 

 a prominent citizen and the president 

 of the H. C. Godnian Shoo Co. As can 

 be seen, the piece is realistically made 

 up of lilies surmounted by fern for the 

 top of the shoe, while asters of light 

 and dark shades compose the vamp, 

 heel .and sole. Many other designs 

 for the funeral Avere made by Mr. Brust, 



one of the jiieces being a large blanket 

 of roses and gladioli. 



ONE WASHINGTON WINDOW. 



l'roI)ably for the purpose of producing 

 as cool as possible an aspect in a city 

 reputed to be somewhat torrid iu sum- 

 mer, several of the florists of Washing- 

 ton, D. C, show cool scenes in their win- 

 dows. Some of them have had mention 

 in the columns of The Keview. One that 

 lias attracted much attention is that on 

 the II street side of Z. D. Blackistono's 

 store. This is quite evidently a work- 

 ing out in materials available to the flo- 

 rist of a Maxfield Parrish painting, a 

 magazine-page reproduction of which is 

 displayed down in one corner. A tur- 



Floral Shoe for Funeral of Footwear Manufacturer. 



reted castle looms on heights at the 

 back, while in front is the water scene 

 that lends the effect of coolness. Herein 

 are ducks ynd turtles in quite realistic 

 surroundings. Perhaps this is the moat 

 of the castle. In any event, the color- 

 ful scene by Parrisli has been carried 

 out in a most interesting manner. It 

 has drawn the attention of many, many 

 passers-by during the summer. The 

 Fourteenth street window of Mr. Blacki- 

 stone's store is filled with baskets and 

 vases of flowers that show the art to 

 bo found in the floral work of this estab- 

 lishment. 



MORE WINDOW DISPLAY IDEAS. 



Many florists like to put some touch in 

 thoir window that will draw the notice 

 of passers without going to the trouble 

 of making a complete display to illus- 

 trate the idea. For such florists a num- 

 ber of business-quickeners have been 

 suggested in- these columns before. 

 Here are a few more: 



In connection with a display of a 



popular and seasonable flower, fasten a 



paper of pins and a paper of needles to 



tlie cardboard on which you are going to 



make your sign. The sign should read: 



Needles and ring, Needles and Pins, 

 When a Slan JIarries Her Neglect Begins — 

 Take HEK Some Flowers Tonight. 



Show a woman's diary, opened, in the 

 window. Have one of the girls in the 

 store make entries of the little things 

 tliat a woman might record. Four or 

 five times on the two pages have some- 

 thing like this: 



August 4 — John bro\ight rosos from (name of 

 your store) again tonight. Married ten years, 

 but he is as tlioughtful as before the chililren 

 came. 



August 10 — Busy getting ready for club iiere 

 tomorrow. Didn't know liow to decorate room. 

 (':illeil (niime of your Htoici; he suggested (name 

 of flowers). 



August 15 — AVcnt to hospital today to see 

 Grace. The baby is a darling. She was delighted 

 with the flowers I took from (name of your store). 



With some whiting and water, paint 

 on the window glass some lines and 

 notes to represent a b;ir of music, as if 

 they were the words for the music let- 

 ter on the following: 



Harmony in the home 

 Where there's flowers. 



Put in your window an easel with a 

 blank iiiece of drawing board or card- 

 board on it. At the base of the easel 

 l)lacc a bouquet and this sign: 



ilAICE A PICTURE OK HAPPIXES.S 

 in your own iiome. Here are the colors. 



Ill a row in your window place a letter, 

 a telegraph blank, and a telephone in- 

 strument or directory. Last of all have 

 a card with the slogan. Behind those 

 have a sign: 



TIIEUE AUE JIANY WAYS— BUT BEST OF ALL 

 "Say It with Flowers." 



Get a globe map of the world such as 

 is used in schoolrooms. Put a dab of 

 paste at each corner of a small sheet of 

 tin foil and cover a part of the surface 

 of the globe — the p.art nearest your win- 

 dow glass. Use this sign: 



SIAKE THE WOKLD BUIGHTER FOU 



SOMEBODY. 



"Say It with Flowers." 



