68 



The Florists* Revie\v 



Sei'TK-muku 15, I'JUl 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



FOOTWEAR IN FLOWERS. 



Ccrtiiiiily one (if tlic ])iiiii(> cssi'iit ials 

 ill i)laii)iiiif,' a t'luicral ilcsifiii i.s to nian- 

 aj^(! so that tlic loj^i'iid ol' the jiioco is 

 ajipropriatc to the occasion. A line 

 cxaiiiiiU' of liow atf rai-tivt'ly this can l)c' 

 (lone i.s sliown in tlio lloral shoe dcsit^n 

 on this ]iaf,'c. Tliis ])ioco w:is mado liy 

 W. J. lirnsl, (if ('(iliimluis, ()., for the 

 funeral (if < '. W. Miller, of that eity, 

 ;i jironiinent citizen and the president 

 (if the H. ('. (lodinan Shoe Co. As can 

 lie seen, the ])iece is realistically nia(l(' 

 iiji of lilies surnioiintecl by I'ern for the 

 toji of the shoe, while asters of lij^ht 

 and (l;irk shades conijiose the v.ini]i, 

 lieel and Sdle. Man>" other designs 

 for the funeral were ni.ide liv Mr. Brust, 



line dl' t he ]iieces hein^;' .a 

 of roses and "ladioli. 



ar«.' 



lilauket 



ONE WASHINGTON WINDOW. 



rroii.dily for the purpose of producing; 

 as cool as jiossible an aspect in a city 

 re]iufed to he somewhat torrid in sum- 

 mer, several of the florists of Wasliing- 

 ton, I). ('., show cool scenes in their win- 

 dows. Some of them have had mention 

 in the columns of The Review. One that 

 has attracted much attention is that on 

 the If street side of Z. D. lilackistone 's 

 store. 'I'his is (piite evidently .'i work- 

 in;^- out in materials available to the flo- 

 rist of a Maxlield I'arrish paintinp, a 

 nia^azine-jiatje re]iroduct ion of which is 

 disjilayeil down in one corner. A fur 



reted castle looms on heights at the 

 back, while in front is the water scene 

 that lends the effect of coolness. Herein 

 are ducks and turtles in quite realistic 

 siirroundinfr.s. I'erhaps this is the moat 

 of the castle. In any event, the color- 

 ful scene by I'arrish has been carried 

 out in a most interest inj^ manner. It 

 has drawn the attention of many, many 

 passers-by during the summer. The 

 i'ourteenth street window of Mr. IJlacki 

 stone's .store is filled with baskets and 

 ^■ases of flowers th.at show the art to 

 be found in the floral work of this estab- 

 lishment. 



MORE WINDOW DISPLAY IDEAS. 



Many florists like to put some t(ni(di in 

 their window that will draw the notice 

 III' passers without K'*i'>ff ^'> ^I'C trouble 

 (if makinjij a coni])lete disjilay to illus- 

 trate the idea. For su(h llorists a num- 

 lier of business-()uickeners have been 

 suoj^ested in- these columns before. 

 Here arc a few more: 



In connection with a display of a 



jKijinlar and seasonable flower, fasten a 



pajier of pins and a jiajier of needles tn 



I lie cardboard on which you are goiny; tn 



make your sigii. The sign should read: 



Xcodlos .Tnd I'iiis, Needles and Pins, 

 ■\Vlipn a Man Marries Hor NoKlcct Iteptius- 

 Take HEU Some Flowers ToniBlit. 



Shdw a woman's diary, opened, in the 

 \\ inddW. Have one of the girls in the 

 ^tdri' make entries of the little things 

 that a woman might record. Four (ir 

 li\'e times on the two jiages have some- 

 thing like this: 



Aiij,'iist -1 Jdhn liroiiKlit ruses fc.ini (name of 

 .Miiir st(ire) aRiiin toiii);tit. Married t(>ii yeiirs. 

 lint lie is as tlidiiKhtful as befori; the cliililren 

 came. 



Aii);iist 10 — Hiisv cettiiiK re:i(ly for ( liil) liere 

 tiiiiiiirrow, Didn't liiiiiw liow to decorate room. 

 ('.illc.i Hiame of \ourstoi.ei: he sui;i;csled (name 

 of llowers), 



Aiifjiist l."!- Went to liospital today to see 

 i;rnc ('. Tlie lialiv is a darliii);. Slio was deliirlited 

 with the flowers I took from (name of yonr store i. 



AVith some whiting and water, paint 

 (in the window glass some lines and 

 Mdtes to rejiresent a b.ir of music, .as if 

 they were the words for the music let- 

 ter (in the following: 



Harmony in tlio liome 

 AVher(> there's (lowers. 



I'm 



d 



Floral Shoe for Funeral of Foot'w.'ear Manufacturer. 



in your window an easel uilli a 

 ]'i(>ce of drawing board or card- 

 on it. At the base of the e;isel 

 1'1,'ice a boiKpiet and this sign: 



MAKi; A IMCniUE OI' 11AI'I'I.\E.><.S 



in your own homo. Here are tlio colors. 



In a row in your window place a letter, 

 .'i telegr.'iph blank, and ;i telejihone in- 

 strument or directory. I.;is1 of ,all have 

 a card with the slogan. l{(hinil these 

 have a sign ; 

 1 iiKf.K Ai;i: .MANY \vays-i;i;t r.K.sT or am. 



".Say It with I'low.rs." 

 (iet a globe map of the world such as 

 is used in schoolrooms. Put a dab of 

 p.'iste at each corner of a small sheet of 

 tin foil .and cover a part of tli(> surfaci^ 

 of tli(> globe — the ]iart nearest your win- 

 diiw glass. I'se this sign: 



M.VKi: THlil WORM) RUIOIlTKIt FOP. 



SOMKMODY. 



''Say It with Flowers." 



