10 The Florists' Review 



SapvBMBBR 22, 1921 



"Value Lies in What You 



Receive, Not in What You Pay" 



Said a Florid to us the other day "I bought 



a page in the ju^ because its 



rate was so cheap." 



"How cheap?" said we. 



"$30 a throw," said he. 



"What circulation do you think you get?" we 

 asked. 



"The man said 3,000 copies would be printed." 



"Well," said we, "if 3,000 for $30 looks cheap, 

 it isn't any wonder Review space almo^ sells 

 itself, with 12,600 circulation for $37.50 a 

 page." 



"Do tell!" said the Florist, "I never realized 

 Review rates were so low by comparison with 

 what others charge." 



"I have been well pleased with results obtained from my ads in The 

 Review. I believe that in the future I will be a more consistent user of 

 your columns, " — L, E, Klopp, Kankakee, III,, September 16, 1921. 



