26 



The Florists^ Review 



Stl'TK.MMKK •J'J, \\>2l 



Miif to s|pr;iy yniir ilisiyii lict'orr xini 

 ^I'lhl it iillt. 



TWO TYPES OF WREATHS. 



Wic.-it li, ill I lie lldlisis' \ (ic;i lilll;il\ , 

 IS ;i t^ciii'iii- trriii lliiit ciiNcrs ;i widr 

 \;ilict\ 111' IliPl'.'li piccr^. Ill cilic l;ilt:r 

 ilixisidii r.ill liiiliil.iy u ic'il lis, iiic'iniii^ 

 tlidsi' sold ;it Cliiist iii;is time. Tlii'ii 

 tlicir is ;ilii>tiirr l:ir;:i' i| ixisiiiii, <-(i\ cr 

 iii^ fliiisf sold III Miiiioiiiil il:iy. Tlir 

 tliinl, still l.'ir^i'i- ilisisiiui, c-(i\ ciiii^ :i 

 wilier \;irifl\' tiiini citliri' (if tlic |iii' 



(■riling two. r(illl|i|-iscs tildsc lll;i(li' ;ill 



till' yriir iiioiiiid, aliiiiist cxcry d:iy in 

 cxriy lldiists' slio|i, fur t'lliii'ials. 



Of this last dixision tlu'ic ;ii(' tun 

 ty['cs, mil' illustrated on pajie '_'."), tin- 

 other on tlie o|i|i()site |ia<i;e follow i iij;. 

 One, like that mi pa^e '_'."i, eonsist- ol 

 a lia<kj,'roiitid, the wreath |iro|ier, of 

 [iri'i'ared I'oliiifie of some sort, inayiiolia 

 leaves, jral.ax, lioxwood, oak leaves oi 

 .similar material. Most eominon is the 

 uiaf;ii(ilia wreath, wliieh may lie |iiii 

 ehased and stored till wanted, when .-i 

 few (lowers, a little <;reeii and some tiilli' 

 or rihbon are added, to form a niodei 



atel\ iirieed funeral |iiece. (Ireat inmi- 

 liers of siiidi wreaths .are used. This one 

 was m.ade liy Otto Kastle, whose stdie 

 is at (illfi South llalsted street. < hi 

 i-aeo. TliiM sort is Largely used at Me 

 inoii:il <lay as w»dl. 



.More |prelent ions and coiiseiiiieiit ly 

 more e.\|)(Misi\'e is the wreath shown on 

 |ia;;e L'7. This is Imill on a wir • frame 

 tilled with moss, as descrilied by S. .\. 

 I'rost in the piei-edinj; artiide. This par 

 titular wreath is an especially elalmrate 

 one, in the )iiofuse use of material .and 

 in the size of the piece. It was made 

 by tli(> .\tliletic (Mull Florist. 4:!.'. West 

 Sexentli street, Los Angeles. 



NO SUCH BASKET. 



l-"or the reader who desires iiiforina- 

 tioii ill reyard to • ' Cy.eidio-SloX'ak " bas- 

 kets. I wish to say. as a native of tliiit 

 lejiioii, that there is no siudi thinj; as a 

 •■('/echo-Slovak"* basket, since this 

 l;()\ ernmeiit did not exist before the 

 time of Woodniw Wilson's presidency. 

 The only baskets used by tlie iioo]il(' of 

 that ie<;ioii are the ordinary straw bas 

 kets, made of willow. J. Ilodakly. 



s P^'i^'it^i*i^ityj|}U'iiyjiiyjii^iiyjiiyj|iy{iiL^iiy{|}^^ 



COMBINES 



■jlCML 



fijyrtiffTfi!7rtif?TTit7TTi? 



CHAIN STORES AND RANGES. 



The Zetlitz Plan. 



.Any owner of out' lary;e <;reenliouse 

 rjinjfe usually feeds satisfied and con 

 tented if all tilings •;r(iwing there are 

 doinij tine and the trade in j;eneral re 

 fers to siiidi a ]ilace with jiride. Holf 

 Zetlitz, however, formerly of Lima. ().. 

 now located at Dayton, operates seven 

 seji.aratc ranj^es, located in four different 

 towns; two at l/ima, one at Aila, one 

 •at ("olunibus and tliree ;it Dayton, cover 

 iny: a|ijiroximately l,(»(i(i.Oiio feet of 

 jilass. He is also establishing; a idiain 

 of retail stores, four bidnj; in actual 

 operation now with as many more to 

 follow in the near future. It would be 

 a hard matter for anyone acquainted 

 witli tlie wholesale or retail business to 

 decide wliicli of these places is the best. 

 ."is.they are all jirosperous, and oio won 

 ders how it is beinj; done. 



Roses the Staple. 



Koses. for cut tlowers, are tlo inin 

 jiany's s]iecialty; ;>00,li()(i of the leadine 

 varieties are )>lanted for tliat piirjiose 

 and the outlook for tlie cominji se.asoii 

 could not be better. No expense is 

 spared to obtain results, both in tin 

 handlinjr and the ijrowinj; of the stock 

 and impidx cmeiits are constantly beiiie 

 made to brinj; Zetlitz roses to .'i superior 

 standard. In fact, it is the com|i;in> - 

 .'ifin to make its roses uiii\ersally known, 

 as are I.owney's c;indy and Hein/'s 

 pickles. The company has alie.acly con 

 tracted for l!ii,(l()tl .\n<i(dus and the saini' 

 number of Ked Columbia for next sea 

 son's jil.antini;. The shipjiinji facilities 

 are secoiiil to none, for two thirds of 

 the po]iulation of the I'nited States can 

 be reached within twenty four hours. 



Crops are so scient ilically arraiiyeil 

 that there are alwa>s enough roses to 

 <;o around and big crojis for the liolidays. 

 The firm has im com|ilaiiit to make in 



regard to the dullness of the season; 

 on the contrary, satisfaction is ox 

 pressed with the constantly increasing 

 business. 



Pot Plants. 



('vclanieiis are iinother liig feature, 

 being grown at IMant H, iit Dayton, for 

 merly the ])lace of the Miami I'Moral 

 Co. There can be seen ."0,000 jilants of 

 the (hoicest \;irieties in the best of 

 condition, ranging in size from ;'.-in(di 

 to Tinidi jiot ]ilants. Many thousand 

 were ship]ied from there this siimnier, go 

 ing as far as \ew Mexico in one direc- 

 tion and Montana in another. Between 

 ;!nO,(HI(i and .■)0(i,000 seeds will be planted 

 for next season at I'lant H. 



.\ big lath house. ."lOxLMtlt feet, ac- 

 coinmod.ates the hydrangeas, whiidi are 

 .'ill pot grown .and \ary in size from 4 

 inili to Hindi ]iots. .\ beautiful lot of 

 < hiistmas idierries. poinsettiiis, begonias 

 and terns completes the pot plant assort 

 iiieiii t'.-ir the holidays. 



Retailing at Dajrton. 



i'lant A, ;tt Dayton, formerly the W. 

 <i. -Matthews Co., has been remodele(| 

 •and put into sliajie for a high-class re 

 f.ail |dace. I'jilms, fiMiis. clirysaiitlie 

 innnis, oi(diids .ami show plants are the 

 leailing features there. This jilace has 

 the .aiipearance ot' a conservatoiy. .\ 

 beautiful tisli |iond catches everyone's 

 eye; the walks .are all concrete; every 

 thing is |iainted white; electric lights 

 illuminate the |ila<e and customers iii.ay 

 be sei\ed day or nigiit. A refrigerating 

 m.achine cools two immense boxes, in 

 which .all cut (lowers are hardeiie.l (,ft' 

 before being sent out. 



The genei;il otiici's occiijiy an entile 

 s room dwelling. .\ general retail biisi 

 iiess is coinlucted there iiiul an up to 

 d.ate store in the heart of the city takes 

 car*' of the ti.ansieiii trade. Three 

 motor trucks handle the deliveries, to 

 gethei with an especiallv constriicteil 



motorcycle, which is used for special 

 deliveries. 



.lust recently this (inn acipiired an 

 other good sized range, which is known 

 as I'lant C. At that jilace the company 

 is growing sweet peas, snapdragons, 

 freesias iind such flowers as require a 

 cool temperature, such as calendulas, 

 mignonette, forget-me-nots, etc., and 

 bedding stock in the spring. 



The ]iriine reason for Mr. Zetlitz 's 

 success in building .an organization of 

 this kind is his ability to select men to 

 carry responsibility at tlie various es 

 t.ablishnients. He dis])lays an uncanny 

 cajiacity for picking the right man for 

 each ]iosition. 



The Columbus. Lima !in<l Ada ranges 

 are conducted on the same lines as those 

 ;it Dayton. That at Lima has a large 

 landscape department. The growth of 

 this organization has been remarkable 

 and its continued success will be watched 

 by m.any of tlie trade as one of the few 

 examiiles of the ''chain" idea in this 

 tr.ade. K. C. V. 



TREPELS IN BIG MERGER. 



When .announcement was made re 

 ceiitly at Brooklyn, X. V., that the 

 Trejiid brothers, .lose]ili and Jack, had 

 combined their two individual chains 

 of stores to make a single chain of 

 twenty-five, the local ])ress came out 

 with the expression that "this is one 

 of the biggest business mergers that 

 this borough h.as known for some time." 



But to many in the trade the large 

 number of stores joined is not the only 

 evidence of "the biggest merger." 

 There comes to mind, .also, the great 

 amount of potential business .and exec- 

 utive jiower that tlie arrangi'ment com- 

 bines. For both Jack and Joseph Trepel 

 have operated stores for years, with 

 steady success. Kven the war and its 

 results, although it stopjied the adding 

 of more stores for a while, did not put 

 .a single store in the chains out of busi- 

 ness. And that was at a time when 

 many (diaiii systems in other and tried 

 lines went out of business. 



This new combine is to be known as 

 Trejiid V'lorists and has the distinction 

 of being the largest chiiiu of flower 

 shojis in the world. It is idanned to add 

 more stores in New York and other 

 cities in the near future. 



It is interesting to reminisce for a 

 moment and to recall the start of .losepli 

 Trepel 's business, whi(di is characteris- 

 tic of the brothers. One day, when he 

 was a messenger boy for a (lorist's 

 house, li.ack in the nineties, lie was dis- 

 charged liecjiiise the slack season came 

 on. He had $'> tind with it he bought 

 some (lowers, whiidi he sold on the street, 

 netting himself iff].! in a day. Encour- 

 aged, he jiersisted and after a few 

 iiionth 's harcl work he had s.aved enough 

 money to rent a basement. And from 

 this basement grew profits that per 

 mitteil the o)iening of other stores until 

 the "(di.ain idea" became an ambition, 

 the burden of which was realized and 

 wlii(li. as w( now see. is being im|iroved 

 .iiid enlarged u|poii by the two brothers. 



TORONTO MEETING. 



The F. T. I>. othcers from Detroit, ac 

 .oiiip.aiiied by I'Mw.ir.l Sceery, of Pater 

 son, N. .1.. Were visitors to Toronto this 

 week. They went over the arrange 

 ineiits for the coming F. T. D. meeting 

 .and were greatly jilcased with the con- 

 vention hall, exhibition rooms, rest 



