September 22, 1921 



The Florists^ Review 



29 



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CHICAGO GROWERS MEET 



CHICAGO OBOWEBS OPEN YEAR. 



Ammann Oives Address. 



The advertised feature of the first 

 meeting in the new season of the Com- 

 mercial Flower Growers of Chicago, at 

 the Hotel Randolph, September 15, was 

 an address by J. F. Ammann. This 

 citizen of Edwardsville, 111., entered the 

 limelight as president of the S. A. F. 

 in 1919 and has since been unable to 

 get out, his hard-working propensities 

 being so much recognized that he has 

 since been called upon to act as presi- 

 dent of the Florists' Hail Association, 

 chairman of the S. A. F. membership 

 drive committee, member of the hard- 

 working national publicity committee 

 and secretary of the National Flower 

 Growers' Association. It was in the 

 capacity last named that he addressed 

 the meeting, describing the opportuni- 

 ties of the growers' organizations. He 

 said that Illinois, with its two splendidly 

 organized growers' bodies and its lead- 

 ership by reason of its 17,000,000 square 

 feet of glass area, would be looked to 

 for achievements to serve as examples 

 to other states. 



Mr. Ammann in his remarks presented 

 an estimate, surprising in size, of the 

 value of the advertising done since the 

 year 1917, when the national campaign 

 was originated. Summing up all the co- 

 operative advertising, national as well 

 as that done in Chicago and other flower 

 centers, and that of individuals, together 

 with slogan-boards and the various 

 displays of the Bl6gan otherwise, Mr. 

 Ammann, with the aid of competent ad- 

 vfertising men, has appraised the value 

 of advertising done by the florists in 

 this country at no less than $2,500,000 

 per year. Most of this advertising is 

 the direct result of the work of the So- 

 ciety of American Florists, by introduc- 

 iflg tte slogan, and the efforts of other 

 traffe organizations. As regards the im- 

 mensity of the florists ' industry of this 

 country, Mr. Ammann stated that it 

 represents at the present time a greater 

 investment than the steel business. 



Upon the close of the address, a ris- 

 ing vote, of thanks was given Mr. Am- 

 mann. 



c 



Ptveident Pearson States Plans. 



The -new president of the Commercial 

 Flower Growers of Chicago, Peter Pear- 

 son,, read a statement of his aims for 

 the organization during the coming year, 

 which appears on this page. He urged 

 the staging of exhibits for competitive 

 prizes at the meetings and outlined a 

 plan of awards that was considered an 

 excellent one. He also recommended 

 the establishment of a statistical bureau 

 by the organization. The recommenda- 

 tion of exhibits at the meetings was 

 taken up particularly. After some delib- 

 eration, August Poehlmann emphasized 

 the importance of advertising with 

 growers' own 'goods and moved that 

 flower shows be hel.d frequently. A mo- 

 tion prevailed tkM the president ap- 

 point a eommittee with full power to 

 act, to work out the details. The 



following were appointed: August Poehl- 

 mann, Andrew Benson, II. C. Blewitt, 

 Emil Blameuser, James Psenicka, Jo- 

 seph Kohout, Edward Assa and Otto H. 

 Amling. 



A motion prevailed that the Commer- 

 cial Flower Growers of Chicago donate a 

 prize of $25 for a vase of large chrysan- 

 themums, no less than fifty in number, 

 scoring the highest number of points at 

 the exhibition of the Chrysanthemum 

 Society of America, to be held in No- 

 vember. 



As representative of the growers on 

 the board of directors of the Allied 

 Florists ' Association, August Poehlmann 

 reported that the expenses connected 

 with the florists' exhibit at the Pageant 

 of Progress on tlie Municipal Pier had 

 totaled approximately $10,500. The 

 Allied Florists' Association had appro- 

 priated $1,200 toward them, the remain- 

 der being contributed by various houses 

 in the trade, with the exception of a 

 deficit, upon the balancing of the books, 

 of $185, which the A. F. A. met. 



Henry "Wehrmann presented the re- 

 port of the auditing committee, stating 

 that the books of both the secretary and 

 treasurer were found in balance. Au- 

 gust Poehlmann moved that the report 

 be accepted and the committee be dis- 

 charged with thanks. 



The applications of M. J. Eoeser, of 

 Des Plaines; Ernst Oechslin, of Eiver 

 Forest; A. H. Schneider, of Oak Park, 

 and M. Leider, of Des Plaines, were fa- 

 vorably reported by the membership 

 committee and the applicants were 

 unanimously elected to membership. 



PRESIDENT PEARSON PLANS. 



Inaugural Address. 



The Commercial Flower Growers of 

 Chicago is now entering its third year 

 of activity. With pardonable pride I 

 say that 1 feel it a great honor to have 

 been chosen your president for the en- 

 suing year. With a feeling of obliga- 

 tion and responsibility to this associa- 

 tion, it will be my endeavor so to con- 

 duct this office that it will continue to 

 reflect credit upon the association. I 

 think it is a fact that we can all be 

 proud of, that this association was the 

 pioneer in its field of endeavor. During 

 its brief existence its influence has radi- 

 ated over the country. Other centers of 

 flower production have organized similar 

 associations in their districts, which 



Address of Peter Pearson, president of the 

 Commercial Flower Growers of Cliicaso, at its 

 opening meeting of ttie season, September 15, 

 at tlie Hotel Randolph, Chicago. 



Peter Pearson. 



(President of the Commercial Flswer Growers of ChlcaKO.) 



