Sl.l'iKMHKl: '22 



1921 



The Florists^ Review 



29 



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CHICAGO GROWERS MEET 



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CHICAGO GROWEKS OPEN YEAR. fdlldwiii;; were iippdiiitrd : Auyust I'ochl- 



iiiiinii, Andrew Jiciisoii, II. (_'. liUnvitl, 



Kiiiil Hlaint'uscr, .Jjiiiics I'sciiicka, Jo- 

 si'jili ]\()liont, Kilw.'iid As'^a and Olto H. 

 AiiiliiiK- 



A motion prevailed tliat llie ('oinnu-r- 

 c'ial Flower (i rowers ol' Cliicayo donate a 

 jiri/.o of .$L*") for a vase of larfro ehrysun- 

 theinunis, no less tlian fiftv in nnniber, 

 seorinj; the lii^iliest nunilier of jioints at 

 the exhil)ition of the ( "hrvsant hemuni 

 Society of .\inerica. to lie liehl in N'o- 

 \'ernlier. 



As represent at ive ol tlie growers on 

 the lioard of directors of the Allied 

 Floiists' Association, .\njiiist J'oehhnann 

 leported tliat the expenses connectcfl 

 with the florists' exhiliit at the I'ajreant 

 of Progri'ss on the Miinici|)al Pier had 

 totaled ajiproxiniately ,'f;l(l,.")tlO. The 

 .Mlied Florists" Association had ap[)ro- 

 priated .tl.LMlii towanl them, the rem.'iin- 

 der l)ein<i eontrilmteil by \arious lioiises 

 in the trade, with the exception of a 

 deticit, upon the lialancing of the books, 

 of $18,1, which the A. F. A. mot. 



Henry Welirinaim i)resente(l the re 

 )iort of the auditinjx coiiiinittee, statinj; 

 that the boohs of Vxitli the secretary an(l 

 treasurer were found in b.alance. An- 

 {iust Poelilmann nioxcd that the report 

 bo acoopted and the committee be dis 

 charged with thanks. 



Ammann Gives Address. 



The advertised feature of the first 

 meeting in the new .season of the Com 

 mercial Flower (irowers of Chieago, at 

 the Hotel Jiandolph, September lo, was 

 an addres.s by .1. F. Ammann. This 

 citizen of ]<]dw.ir(lsville. 111., entered the 

 limelight as j)resident of the S. A. F. 

 in 1919 and lias since been unable to 

 get out, his hard-working ])ropcnsities 

 being so much recognized that lie has 

 since been called u[)on to act as presi- 

 dent of the Florists' Hail Association. 

 c,liairm:in of the S. A. F. membership 

 drive committee, member of the hard- 

 working national ])ublicity committee 

 and secretary of the National Flower 

 Growers" Association. It was in the 

 capacity last named that he addressed 

 the meeting, describing the opportuni 

 ties of the growers' organizations. He 

 said that Illinois, with its two sfilendidly 

 organized growers' bodies and its lead- 

 ership by reason of its 17,000,000 square 

 feet of glass area, would be looked to 

 for achievements to s(>rve as exam[iles 

 to other states. 



Mr. Ammann in his remarks presented 

 .'111 estimate, surprising in size, of tlu' 

 value of the advertising done since the 

 year 1917, when the national campaign 

 was originated. Summing up all the co- 

 operative advertising, national as well 

 as that done in Chicago and other flower 

 I'enters, .and that of individuals, together 

 with slogan-boards and the various 

 displays of the slogan otherwise, Mr. 

 Ammann, with the aid of competent ad- 

 vertising men, has appraised the value 

 of advertising done b\' the florists in 

 this country at no less than $2,500,00(1 

 per year. Most of this advertising is 

 the direct result of the work of the So- 

 ciety of American Florists, by introduc- 

 ing the slogan, and the efforts of other 

 trade organizations. As regards the im- 

 mensity of the florists' industry of this 

 country, Mr. Ammann stated that it 

 represents at the present time a greater 

 investment than the steel business. 



Upon the close of the address, a ris- 

 ing vote of thanks was given Mr. Am- 

 mann. 



President Pearson States Plans. 



The new president of the Commercial 

 Flower (irowers of Chicago, Peter Pear- 

 son, read a statement of his aims for 

 the organization during the coming year, 

 which appears on this page. He urged 

 the staging of exhibits for comjx'titivc 

 prizes at the meetings and outlined a 

 plan of awards that was considered an 

 excellent one. He also recommended 

 the establishment of a statistical bureau 

 by the org;niization. The recommenda 

 tion of exliibits at the meetings was 

 taken up par'icularly. After some delib- 

 eration, August I'oehlmann emphasized 

 the imjiortanci' of advertising with 

 growers' own goods and moved that 

 flower shows he held frequently. A mo- 

 tion prevailed that the president ap- 

 point a committee with full power to 

 act. to work our the details. The 



The iipplications of M. .1. Koeser, of 

 Des I'laines; Ernst Oechslin, of River 

 Forest; A. H, Schnei<ler, of Oak Park, 

 and .\I. I. eider, of Des Pl;iiiies, were fa 

 \orably re])orted liy the niembershij' 

 committee and the a])|dicants were 

 unanimously elected to menibershiji. 



PRESIDENT PEARSON PLANS. 



Inaugural Address. 



The I '(jnimercial l'"lower drowcrs ot 

 • hicago is now entering its third year 

 of activity. Witii jianlonable pride I 

 say that I feel it a great honor to liav( 

 lieen chosen your president I'or the en 

 suing year. With ;i feeling of (d)liga 

 tion and responsibilit>- to this associa 

 tion, it will be my endeavor so to con 

 <luct this ollice that it will continue to 

 reflect credit u]>on the association. J 

 think it is a fact that we can all be 

 proud of, that this association was the 

 pioneer in its field of endeavor. During 

 its brief existiMiie its influence has radi 

 ated over the country. Other centers of 

 flower production ha\c org.-inized similar 

 associations in their districts, which 



Address of I'ptcr I't'aison, prcsidpnt of tlic 

 ('ommcrcial FUiwor (irowers of Cliioafro, at its 

 (ipt'iiing meetiiiii of the season, Septenil)er 1.', 

 ■it the Hotel Ituiidolph, (.'hicago 



Peter Pearson. 



(President of llie ('(imnierclal F'lwwer (Irowers ol Chiiaifo.) 



