50 



The Florists Review 



Septembbb 22, 1921 



Gold Letter 



Prices Smashed 



These prices on geld letters are Postpaid to you 

 no matter whether you are located in Maine or 

 California, Oregon or Florida. 

 Compartment Boxes 20c each or f r«« with orders 

 of 6,000 letters. 



Tli«M Utt«r» ar* our roguUr fir»t quality 



•took. Tko kind that will (tick, STICK and No. 6 



STICK, and won't como off. ;• Per 1000. $3.00 



No. 4 

 Per 1000. $3.00 



No. 1 Gold 

 Per 1000 S3.50 



Deduct 



2<fe if you send cash with order and 10^ if yoo order 

 orer $25.00 worth of assorted gold letters. 



SCRIPT 

 LETTERS 



Father 

 Mother 

 Brother 



Sister 



Husband 



Wife 



Grandpa 

 Grandma 

 Friend 



Asleep 



Baby 



Sleeping 



Rest 



Our 



My 



Darling 

 Dear 



Too Soon 



Mamma 



Comrade 



Nephew 



At Rest 



Cousin 



Peace 



Niece 



Daughter 



Aunt 



Uncle 

 Papa 

 Soon 



Per lOO, $3.00; per 1000,$25.00 



B. L and J. T. COKELY, 



EsUbUshed 25 yean 



201 N. 7tii Ave., SCRANTON, PA. 



Miniifacturera and Importers of Florists' Supplies 



fit of fixtures and supplies with the A. L. 

 Randall Co. 



A. H. McDonald, manager of the flo- 

 rists' department of the Gimble store 

 in Milwaukee, spent September 19 in 

 this market, visiting wholesalers and 

 some of his retail friends. Mr. McDon- 

 ald's visits always are welcome here be- 

 cause of the advice he is able to give on 

 cooperative trade advertising. It is un- 

 derstood that all the advertising copy 

 used in the Milwaukee campaign has 

 come from Mr. McDonald's pen and it 

 is recognized that the Milwaukee plan 

 is the one the trade is following with 

 greatest success. 



ROCHESTER, N. Y. 



The Market. 



We liave been having another spell 

 of warm weather, but the nights and 

 mornings are cool. Rain was plentiful 

 Saturday, September 17, and it was the 

 first good rain for several weeks. The 

 schools and eoUeges of the city are 

 open and, as the season advances, more 

 people are returning from their summer 

 homes and settling down for the fall 

 and winter season. Business through- 

 out the city has been good during the 

 last week. A number of weddings and 

 a larger amount of funeral work than 

 usual have made a big difference in busi- 

 ness. The fall openings have created 

 a big demanil for practically all kinds 

 of flowers, palms and ferns. Some stores 

 practically outdid themselves by their 

 decorations. 



The market is filled with asters, which 

 throughout this j)articularly dry season 

 have kept up in quality, which is re- 

 markable. Good stock is seen at prices 

 ranging from $1 to $3 per hundred, the 

 majority being at the lower figure. Gla- 

 dioli are not reaching us in heavy 

 supply, but the quality for the late 

 varieties is good. There is a good de- 

 mand for them. Dahlias are reaching 

 us, but the supply appears to be limited. 

 It seems that the supply will be heavier 

 within a week or two. Roses are reach- 

 ing us in larger qiiantities, even though 

 most growers are off cut. Ophelia is in 

 excellent color, as also is Madame But- 

 terfly. Both varieties sell extremely 



SAVE MONEY ON 

 CUT FLOWER BOXES 



WE ARE IMPROVING OUR LINE, ADDING NEW GRADES AND 

 SIZES. WATCH OUR ADS FOR THE CHANGE, until which time prices 

 indicated in previous issues of this journal are effective. For other information 

 please write. 



BOSTON BOX COMPANY, 33 HgwUn st. oept. b. Bostoi, 14, Niss. 



Mention The ReTlew when yoo write. 



GOLD LETTERS AND SCRIPTS 



Beet and Cheapest on the market. Write for samples and prices. 



J. UCHTENBERGER, 1560 Ave. A, NEW YORK CITY 



well. Premier, Columbia and "Ward are 

 in fair supply, with a good demand for 

 each. American Beauty, however, does 

 not create much of a demand. 



Valley is plentiful now and sells from 



$8 to $10 per hundred. Orchids are in 

 better demand and good prices are 

 obtainable. New-crop carnations are 

 beinpf received daily, and are of good 

 size for the early season. Good hydran- 



