124 



The Florists' Review 



Sei>tbmbru 22, 1921 



Montgomery's Priscilla 



while, 



That's the name of the new pink rosel The name will be Priscilla probably after the public has had it a 

 but we have had to add the prefix to cover the rules of nomenclalure. 



In order to get someone who knows more about roses than we do to give an unbiased, honest opinion on the merits of 

 this rose, we have placed 12 plants of it with each of the following rose growers: 



E. O. Hill Co.. 



Rlfhniond, Ind. 

 Dalllmloiize Bros., 



Broukljn, N. T. 

 Albert F. AmlinK Co.. 



May wood. 111. 

 Darkliam-PierHun Co.. 



MadlHOD, N. .1. 

 Bowa> ton (ireenlioiises, 



Rowaytoii, Conn. 

 MUler Floral Co.. 



FarminNTton, Ctah 

 Wellnorth Farm Ureenhoasea, 



Downers GroT«. lU. 

 A. 8. BiirriH, Jr., 



SprhiK Valley, N. Y. 

 Ferrari llrotlierN, 



San FranrlHco, Cal. 

 Robt. HImpHon. 



( lirtun. N. J. 

 J«hn Coomba. 



Hartford, Conn. 

 Ohas. H. lotty Co.. 



Madiaon, N. J. 



Noe-Rasirka Co.. 



Uadihon, N. J. 

 Wm. H. ElUott Co.. 



Madbury. N. H. 

 Anthony Rozlcka. 



MudlHon, N. J. 

 W. .1. riu-ber. 



KIrkwoud. Mo. 

 Brlarf-lilT (ireenhoattea. 



8<!urboroiiKh. N. Y. 

 Jos. Heai'ock Co.. 



RoelofH, Pa. 

 Gullett & Kons, 



Lincoln, III. 

 Van A ken BroH. & Sons, 



Coldivnter, Mich. 

 Wendland & Kelmel Co., 



RlmhiirHt. III. 

 BatavIa OreenhooBe Co., 



Batavta. 111. 

 Joy Floral ( o.. 



NaNhvllle. Tenn. 

 Roberta Roae Co.. 



Denver. Colo. 



Florez Gardens, North 



Geo, C. Wetland. 



Bvantiton, III. 

 Lakevlen Roae Gardens, 



Jao)eMto«vn, N. Y. 

 Baaaett & U'aahbum. 



llliiKdule, III, 

 Harry O. May, 



Summit, N. J. 

 F. R. Plerwon, 



Tarry town. N. Y. 

 Peirce Kfoh., 



Willi ham, Maaa. 

 DoenilinR-ISchlmmel Co., 



Mt. Cieniena, Mlvh. 

 L. B. CiiddinRTton, 



Miirru> Hill. N. J. 

 Premier Roae Gardens. 



Maywoud, III. 

 PittabiirKh Cut Flower Co., 



Pittaburgh. Pa. 

 Joa. H. Hill Co., 



Rlehmond. Ind. 

 Stephen Mortenaen. 



v<»iitl>«mpton. Pa. 

 Wales. Fa. 



Poehlmann Bros. Co., 



.Morton (irove. III. 

 Exeter Roae I'onaervatorles. 



Kieter, N. II. 

 John II. Dunlop & Hon. 



Rlfliniond Hill. Ont.. Cai 

 Budlunic Koae Co., 



Aninini. R. I. 

 J. J. Fill Ion Co., 



l.ynrhliiirK, Ta. 

 Rolf Zetlitz Co., 



I imn. Olilo. 

 Robert Pye, 



Nyack. N. V. 

 Weisa A Meyer Co., 



May wood. HL 

 Gude Broa. Co., 



WaahlnKton, D. C. 

 Frank Schramm, 



Crystal I.ake, III. 

 Zetlitz Floral Products Co.. 



Dayton, Ohio. 

 Dept. of AKrIrultiire. 



Washington. D. C. 



Ask about it, if you will, at any time. They have our permission to tell the truth. We are going to let this rose sell itself! We shall 

 be simply order takers. 



A. N. PIERSON, Inc., Cromwell, Conn. 



gone to waste. Tho customers of the ad- 

 vertising nurserymen include a much 

 larger percentage of regular buyers. 

 They receive constant reminders in the 

 way of letters and catalogues and on 

 the advertising pages of their papers. 

 Now, isn't it an unusual selling expense 

 if eighty per cent of your customers are 

 only one-time buyers? Each one of 

 those orders must yield its own profit, 

 but many successful merchants say that 

 first orders often cost them as much as 

 they get from the sale. The advantage 

 is in establishing a contact that, can be 

 followed up. Agency firms have the 

 same opportunity and their figures on 

 selling expense would seem to indicate 

 the same need. To lose eighty per cent 

 of each year's customers is a tremen- 

 dous loss in potential profits. Salesmen 

 should have the support of the house 

 they represent and the best support they 

 can have with the public is intelligent 

 advertising in the territory they cover. 

 If you don't believe it, ask your agents. 

 I know the answer, because I liave been 

 an agent myself. 



Need for Advertising. 



All of us have noticed tliat during the 

 last few years there has been little 

 nursery advertising. Space has been 

 small or not used at all. Catalogues 

 have been fewer and not so good in qual- 

 ity. I have asked, why? And it seems 

 that the shortage of stock and the reac- 

 tion following the war made it unneces- 

 sary to try to get business. The orders 

 came without cfl'ort for even iiuire tlian 

 could be supplied. But some successful 

 merchants in otlier lines carried their 

 usual advertising during the war years, 

 when they could not fill a fraction of the 

 orders they received. And right now 

 they are doing business wliere others 

 complain there .are no orders. Tliey fig- 

 ured that there is something besides 

 immediate orders to worlc for; and that 

 is tlie future orders; they advertised to 

 keep in touch with the buying public 

 and to conserve the good-will rejjrc- 

 sented in their business. In our line, 

 feast and famine follow each other with 

 great regularity. We have had two 

 fat years. Beginning in the spring, 



Wonderful New Seedling Geranium 



Red Barney 



We are sending- it out at $4.00 per 

 doz., $25.00 per 100, for 23^ -in. 



Shade lighter than S. A. Nutt and darker 

 than Ricard. Ninety-nine per cent in bloom 

 at Decoration Day, and a constant bloomer 

 until frost. 



Foliage and habit that of Mme. Barney, pink. 

 The Tong & Weeks Floral Co. 



ASHTABULA, OHIO 



21 Center Street 



Meiiliiin Hie Kevlt^w wheu .v»mi wntt- 



JULIUS ROEHRS CO. 



RUTHERFORD, N.J. 



ORCHIDS, PALMS 



and plants of every variety. 



<f('ntl(in Tlio Review wlien .voii write. 



ORCHIDS 



We irrow and sell Orchids only. Can fnr- 

 nlBh you with .inj thlni? In this line. 



If yuii intend Investing iu Orchids, do so now 

 while price<« are low. 



Special lists on application. 



LAGER & HURRELL, Sammit, New Jersey 



Standard 

 and Novelty 



Write for prices and description. 

 THE JOSEPH H. HILL CO., Richmond, Ind. 



Roses 



Mi'ntiiin The Heview wlien you write. 



ASPARAGUS PLUnOSUS 



3-inch pots, « • 2.(>0 per 100 



ASCHMANN BROS., 



Second and Bristol Stt and Rising Snn Arc. , 

 FHILADKLPHIA. PA. 



