136 



The Florists' Review 



Seftbmbick 22, 1921 



WIMRh 



BRAND 



Shredded Cattle Manure 



is selected quality manure takea from brick paved Stock Yard cattle pens— dried and sterilized by a high temperature direct 

 heat process which kills weed seeds, fungus and disease germs. Hacked in 100 lb. bags in coarse shredded form for mulch- 

 ing or top-dressing. Largely used for mixing with bench and potting soil and liquid manuring. Unequaled for lawn and 

 garden fertilizmg. 



Insist on WIZARD BRAND through your supply house or write us direct. 



THE PULVERIZED MANURE CO., 33 Union Stock Yards, CHICAGO 



story, stop. Use short, everyday Eng- 

 lish words, and few of them. Offer one 

 tiling; but suggest others. Make it 

 much meat and little gravy. 



The Wise Way. 



You advise folks to go to a nursery- 

 man for trees, don't you? Now, we 

 nurserymen are not advertising experts. 

 It's hard to grow good trees; but it is 

 harder to write a good advertisement 

 than to write a good novel. A good ad- 

 vertising agency can present your story 

 better than you can. The nurseryman 

 must furnish the idea, the "reason 

 why" as applied to his particular busi- 

 ness, but the man used to doing tliat can 

 dress it up better than you can. The 

 advertising, the catalogue and all other 

 printed matter must be in perfect har- 

 mony. They should be prepared to- 

 gether. Those in an orchestra play from 

 the same score. Decide on what sum 

 you want to invest in a catalogue and 

 then you or your advertising agency 

 tell your printer that you want so many 

 copies of a catalogue of so many pages 

 and to give you the best he can for the 

 money. If the printer is a wise mer- 

 chant, he wants your future orders; he 

 is a fool if he doesn't give you all he 

 can for your money. If you buy like 

 the planter who shops around for the 

 cheapest trees, you may possibly have 

 an experience like his. 



With our great, rich country and its 

 buying prospects open to every last one 

 of us, with our people largely the own- 

 ers of their own homes and having a na- 

 tive wish to have those homes lovely 

 and livable, with the greatest undevel- 

 oped market in the world ours to sup- 

 ply, we need not worry about surplus 

 or prices if we just go about getting 

 the business intelligently and aggres- 

 sively. It seems to me that the way 

 to do that, the way for those who sell 

 through catalogues and those who sell 

 through agents, is with good, truthful, 

 convincing advertisements backed up by 

 catalogues that must be real sales-mes- 

 sengers rather than handbooks on trees 

 and plants. And in both there must al- 

 ways be emphasized that "reason why" 

 — the thing tliat gets customers and 

 makes them friends and holds them. 

 Confidence and good-will must come 

 first; the orders will follow. Nor must 

 ■we overlook the value of continuity in 

 advertising and its cumulative effect. 



NEWPORT, R. I. 



The floral tributes at the funeral of 

 former United States Senator George 

 Peabody Wetmore, twice governor of 

 Rhode Island, which was held Tuesday, 

 September 13, at historic Trinity 

 church, were among the largest and 

 handsomest seen here in many years. 



Feed Your Mums Now 



Use PREMIER BRAND POUTRY MANURE 



The best feed for Mums, thoroufihly heat dried and pulverized^ 



Does not burn and will produce better flowers and more luxuriant 



foiiage than is possible with any other fertilizer. Use as a top dressing 



at rate of 75 lbs. to 500 square feet of bench space. 



Shipped from either Kankakee, Illinois, or Buffalo, New York. 



$3.00 Der 100 lbs., $13.75 per 500 lbs., $25.00 per 1000 Ibt., $48.00 per ton. 



A. HENDERSON & CO., 166 N. Wabash Ave., CBICAGO, ILL. 



Mention The ReTlew when you write. 



BLILD YOUR GRKENHOUSE NOW. 



With prices down on all irreenhonse materials, we 

 can design and erect your greenhoose at a fitrore 

 that will compel you to build now. Prompt shipment 

 gnaranteed. Stock always on band. Put your 

 Kreenhouse problems up to us. We gro anywhere 

 in the U. S. to submit plans and prices. 



1299-1323 FlushlDK Ave., Brooklyn, N. Y. 



Mention The Review when you write. 



CHRYSALINE 



The ideal plant food. Unequalled for prodncing tntty 

 Chrysanthemums. Sixty per cent available plant food. 

 One ounce is sufficient for ten to twenty (rallons. 14 

 ounce sample, prepaid by mail, tl. 00. Larger quanti- 

 ties. F. O. B. Adrian, as follows: Five pounds, $4.00; 

 ten, $7.60; twenty-five, $15.00; fifty, $25.00. 



KINNEY PUMP 

 For applying liquid manure this pump has no equal. 

 Postpaid. $2.10. 



Elmer D. Hmlth & Co., Adrian, Mich. 



While Leikens had charge of the arrang- 

 ing of the flowers and had the family or- 

 ders, all the florists of this city and 

 vieinity were kept busy supplying tlie 

 demands, while numerous pieces came 

 from Providence, New York, Boston, 

 Philadelphia, Washington and else- 

 where. The casket was concealed by a 

 floral blanket, by Leikens, of Aaron 

 Ward roses, white bouvardia and adian- 

 tum. Governor Wetmore for many 

 years had one of the most attractive 

 show places in the entire summer 

 colony, his gardens, shrubbery, trees 

 and greenhouses being the delight of 

 horticulturists from all sections of the 

 country. At the time of the convention 

 of the'S. A. F., at Providence in 1896, 

 (ioveriior Wetmore 's place was one of 

 the few that were thrown open to the 

 members of the convention on the occa- 

 sion of their day's outing in this city. 

 C. E. B. Carr has been picking peaches 



"Saved Their Bacon" 



Last August, Louwerse & Com- 

 pany, of Perry, Iowa, wrote us: 



"We have been having one of 

 those old-time Iowa hot spells, 

 find it is sti 1 the same. Our 

 bottom soil is all sand, and the 

 stock began to burn up just as 

 your System showed up. 



To say, we are pleased with this 

 watering system, isn't saying 

 anything. From our little patch 

 we sold $344.00 woi'th of cut 

 flowers in the last two weeks: 

 which would have been burned 

 up if it hadn't been for your 

 Sy.stem . So, we figure it doesn't 

 owe us a cent. It paid for itself 

 in a few days." 



So you see it pays to pay for it. 

 because it pays for itself. 



Give us the length and width of 

 the piece of ground you want to 

 irrigate, and we will send you 

 some interesting facts. 



The Skinner Irrigation Co. 



223 Water St. TROY, OHIO 



Ra in When You Want It u 



Slentinn The Review when yon write. 



weighing one-half pound each from hi.^ 

 peach orchard at the Carr Homestead, 

 .Jamestown. 



Mr. and Mrs. Carl Jurgena are on an 

 .automobile trip through northern New 

 P^ngland and Canada. W. H. M. 



