SKPTEMBKR 29. 1921 THc Florfsts^ Rcview 15 



John Watson Says: 



(You all know he knows the trade.) 



«T» 



I'd rather advertise in a big paper 

 than in a small one; its readers are apt 

 to be better prospects. 



"Fd rather advertise on the same 

 page with a dozen others in my line 

 than on a page alone; competition helps. 



"I'd rather have six inches in the 

 biggest and best paper than one inch 

 in six other papers. 



"Large space is more effective and 

 therefore cheaper than small space." 



IFiiim an aitdrcHS before the Southern Nurserymen's Association.] 



Many advertisers in The Review already are 

 practicing what Mr. Watson preaches to all — 

 and they find IT PAYS. 



"Have had very good business from my ads in your paper and 

 expect to use a good many more in the spring, as The Review 

 seems to give me the best results I have obtained anywhere." 



—William P. Yeagle, Bristol, Pa., July 26, 1921. 



