26 



The Rorists^ Review 



Septembbr 29, 1921 



ilton tlie preferable route is along Bar- 

 ton street. 



0— Buffiilo. 

 13— Martinsville. 

 17 — St. Juhiisliiirg. 

 27— NlaKiiru Falls, 



N. Y. 

 28— Niagara Falls, 



Ont. 

 35— St. Davids. 

 40 — Homer. 

 43 — St. Catbarines. 

 50 — Jordon. 

 52— Vineland. 

 57 — Brownsville. 



61 — Grimsb.v. 



68— Wlnonu . 



78— Hamilton. 



84 — Aldereliot. 



89 — Burlington. 



95 — Bronte. 



9»— Oakville. 

 105 — Clarkson. 

 106 — Lome I'ark. 

 108— Port Credit. 

 112 — Long Krancli. 

 113 — Newr Toronto. 

 121 — Toronto. 



Detroit to London. 



There are three routes from Detroit 

 to London, Ont., as given below. The 

 Sarnia road is in good condition. The 

 main road between Brantford and Ham- 

 ilton is closed. Motorists should travel 

 by London and Gait. 



VIA SARNIA. 

 — Detroit. Ferry to Surnin. 



20 — Mount Clemens. 85— Warwick. 



35— Muttonville. 97 — Adelaide. 



48— St. Clair. 117— Hyde Park. 



60— Port Huron. 123— London. 



VIA 



0— Detroit. 



1 — Windsor. 

 27— St. Joachim. 

 38— Tilbury. 

 56 — Chatliam. 

 62 — Louisville. 

 66— Kent Bridge. 

 71 — Thamesville. 



CHATHAM. 



77— Cashmere. 



86— Wardsville. 



92 — Strathbourn. 

 101 — Melbourne. 

 110 — Delaware. 

 117— I.iimbetli. 

 123 — London. 



VIA 



— Detroit. 



1— Windsor. 

 la — Maidstone. 

 18— Essex. 

 2»— Olinda. 

 31— Kuthven. 

 3.5 — Leamington. 

 42— Wheatlev. 

 63— Dealton. 

 73— Blenlieim. 



LEAMINGTON. 



83— Ridgetown. 



89 — Highgate. 



97— Clachan. 

 10,5 — Wardsville. 

 Ill — Strathlwurn. 

 120 — Mell)ourne. 

 129 — Delaware. 

 136— Ijimbeth. 

 142 — Ix)ndon. 



London to Toronto. 



From London to Toronto the follow- 

 ing is the best route of travel: 



— London. 



7 — Crumbin. 

 14 — Thamosford. 

 28 — Woodstock. 

 3r>— Hiekson. 

 43— Bright. 

 47— Plattavllle. 

 49 — Washington. 

 .56— Roseville. 

 64— Gait. 

 78 — Freellon. 

 86 — Clappison's Corners 



88— Waterdown. 



91 — Aldershot. 



9»'>— Burlington. 

 102— Bronte. 

 1(»6— Oakville. 

 112--Clark8on. 

 113 — I»riie Park. 

 11,5— Port Credit. 

 119 — Ixing Branch. 

 120 — New Toronto. 

 128 — Toronto. 



SAN ANTONIO AFTER THE FLOOD. 



The great flood that recently raised 

 havoc at San Antonio, Tex., included 

 among its victims the establishments of 

 a number of Ran Antonio flori.sts. F. E. 

 Suchy, who operates his place at 412 

 East Ramona street, lost heavily. At 

 one time the water was up to the ceil- 

 ing and soaked almost the entire estab- 

 lishment. The Ideal Floral Shop suf- 

 fered to about the same extent and was 

 flooded just as badly. M. Monard, of 

 515 Center street, had only three feet of 

 water in his store and he did not experi- 

 ence so much damage. The retail store 

 of Paul Poppe, at 110 Jefferson street, 

 was flooded to a depth of between three 

 and four feet. 



The retail establishment of Mrs. G. 

 Jung, which is located at 105 Commerce 

 street, right on the river, had water in 

 the store to the depth of five feet and 

 suffered consider.-ibly, although the 

 place is in shape again after much hard 

 work. In fact, all the stores are busy 

 and cooperating in an attempt to get 

 back into the game just as soon as pos- 

 sible, and, as one of the florists savs, 

 "the entire city has lookeil like a bee- 

 hive. Everybody is busy cleaning and 

 scrubbing. It will look like a new San 

 Antonio. Everybody is getting some- 

 thing new." 



g piMiiLL*|ii^iiS^|ii^»iiyj|ti^t[iyj|t^»iiLL^^ 



R T. D. PROGRAM 



fe^Kffi^w'iJW^ffifw yifflft^^ 



m 



F. T. D. PROGRAM. 



At Toronto, October 11 to 13. 



The preliminary program for the 

 meeting of the Florists' Telegraph De- 

 livery Association at Toronto October 

 11 to 13 contains a long list of interest- 

 ing subjects which are to be either the 

 subjects of papers or of discussions. If 

 they are all covered in the course of the 

 three days, those who attend will get a 

 great deal for their money in the way 

 of suggestions and exchanged experi- 

 ences. 



The day preceding the convention the 

 board of directors will meet at the King 

 Edward hotel from 4 to 10 p. m. 



All sessions of the association will be 

 held at the King Edward hotel. The 

 first one, at 10 a. m. October 11, will be 

 devoted to the customary opening ex- 

 ercises. The afternoon and evening of 

 that day and the following morning will 

 be devoted to the topics for discussion 

 as laid out in the program. Wednesday 

 afternoon and evening, October 12, will 

 be devoted to pleasure. The entire 

 afternoon is to be given up to indi- 

 vidual wishes to shop, to visit where 

 one wishes and to drive around the city. 

 Automobiles will be provided at 2 p. m. 

 for those who wish to do the last-named. 

 The ladies will be entertained at lunch- 

 eon by Mrs. Moore and Mrs. Waters 

 for the ladies' committee. In the eve- 

 ning will be held a dinner dance and 

 entertainment for visiting members un- 

 der direction of the entertainment com- 

 mittee, of which Ernest Simmons is 

 chairman. 



Thursday morning, October 13, busi- 

 ness will be resumed, and an afternoon 

 session will finish the meeting. 



The program of the business sessions 

 is as follows: 



TUESDAY, OCTOBER 11. 10 A. M. 



Meeting called to order, by H. G. Dillemnth, 

 vice-president F. T. D. 



Invocation, by the Rev. Canon Cody. 



Address of welcome, by Ma.vor tliurch. 



ResponseT by Chas. H. Grakelow, of Philadel- 

 phia . 



Address, by S. A. McFadden, president of the 

 Retail Florists' Association of Canada. 



Welcome for Canada extended bv President 

 W. E. Groves, of Hamilton, Ont., in behalf of 

 the Canadian Florists' and Gardeners' Associa- 

 tion. 



Response, by Philip Breitmeyer, president 

 F. T. D. 



Address of welcome from Canadian F. T. D. 

 members, by W. W. Gammage. of Ixiadon. Ont. 



Response in behalf of American F. T. I), mem- 

 bers, by W. ,T. Smyth, Chicago. 



President's address, by Philip Breitmever, De 

 trolt, Mich. 



General introduction of meralM'rs in attendance 

 by the F. T. D. roll call committee. 



Treasurer's report, by Wm. L. Rock, assisted 

 by the F. T. D. unit on finance, Herman Knobie, 

 W. J. .Smyth and Karl P. Baum. 



F. T. D. news report, by M. Bloy, Hilraer V. 

 Swenson and H. E. lArsen, assisted by unit of 

 F. T, D. news. Max Schling, W. W. tJnmmage 

 and Irwin Bertermann. 



Secretary's report, by All)ert Pocbelon, Detroit. 

 Mich. 



TI^ESDAY, OCTOBER 11, 2 P. M. 



Selection of next meeting place. 



Nomination of ottlcers for the ensuing ye.ir. 



Talk and discussion on cost of doing business: 

 Credits and bookkeeping. I'niform accounting 

 and bookkeeping. Suggestions to our members 

 who are more or less at sea in regard to this 

 end of their business. Has the present business 

 depression affected the florists' business and 

 where did it strike the hardest? A few years 

 ago the Pittsburgh district was hit the hardest. 

 It seemed to have had a far wider spread and 

 more districts this year. 



The F. T. D. from the viewpoint of the Ca- 

 nadian National Telegraph Co. 



Our Canadian clearing houae, facts and figures 

 by Miss Helen Wick, F. T. D. ofDce. 



Our finances at present and for the ensuing 

 year. Increase of dues to l>e voted on. 



Our future October annual F. .T. D. buginess 

 meetings and suggestions for next year's meet- 

 ing. Is It advisable to stop or discourage all 

 trade exhibits and souvenir programs and cut 

 down any expenditure for the local men in the 

 towns where our meetings are held? 



The cost of delivery: Could cooperation in lo- 

 calities by F. T. D. members be made to work 

 out satisfactorily by combining some of their 

 automobile delivery? 



Standardizing and uniform sizes of fiower 

 boxes: Why not teach and practice a special 

 F. T. D. box of flower service at $3 and $5? 

 Geo. Stumpp and his $5 hobby box. 



Refrigeration: Natural ice, or gas or am- 

 monia machines. Discussion by retailers who 

 have had experience in their shops. 



P. T. D. window display and "Say It with 

 Flowers" week to l>e held the same week 

 throughout the United States and Canada. 



TUESDAY, OCTOBER 11, 8 P. M. 



Address by British commissioner of foreign 

 trade. 



Paper on F. T. D. in Europe, by Carl Engel- 

 mann, of Saffron Walden, Bngland. 



Connecting up link by link the florists of the 

 woria, by the F. T. D. and the coCperation 

 shown by foreign florists. 



Practical demonstrations of floral arrange- 

 ments, also illustrating salesmanship, by Max 

 Schling, Geo. Stumpp and chorus. Also in addi- 

 tion to last year's minstrel show as promised by 

 the various famous actors who did so well at In- 

 dianapolis and who promised to do more for the 

 Toronto meeting. 



Films and lantern slides, by F. C. Weber, St. 

 Louis, Mo., and Hilmer V. Swenson, Chicago, 



WEDNESDAY, OCTOBER 12, 9 A. M. 



Open discussion relative to business in all parts 

 of the United States and Canada. Question box 

 and answers. 



Announcement of F. T. D. window competition 

 and awarding of prizes. 



Sunday closing: Should members who are now 

 absolutely closed on Sunday be marked with a 

 star on our meml>ershlp list? 



Debate on the question of filling F. T. D. 

 orders for less than $5. Why not make a mu- 

 tual or a binding rule to surrender the discount 

 on all orders for less than $3? 



The necessity of confirming orders and also 

 mailing bills for orders at once: Make it pos- 

 sible to have all F. T. D. members get receipts 

 from recipient for all out-of-town orders. The 

 curtailing of orders; what stand should the 

 P. T. D. take in a proven case? The secretary 

 has on file facts where this undignified method 

 of doing business has been proved. 



Local advertising: Which brings the better re- 

 sults, newspaper or direct by mail advertising? 



International Rotary convention at Edinburgh, 

 Scotland: Report of W. F. Gnde of how he lined 

 up the American Rotary florists to have flowers 

 delivered during the week of meeting. 



Wording of telegrams, the Importance and 

 the results thereof. 



Appreciation for all F. T. D. helpfulness, by 

 Edward Sceery, Passaic, N. J. 



THUR-SDAY, OCTOBER 13, 9 A. M. 



Reports of F. T. D. clearing house and its ben- 

 efits on exchange between ('anada and United 

 States, hy Jolm Besemer, F. T. D. accountant. 



"Relation Between Retailer and Grower," by 

 J. F. Ammann, EdwardsvUle, III. 



"Progress of the Next National Flower Show 

 lit Cleveland." by Herman Knobie and George 

 .\8nius. 



Tlie grading of flowers as it ought to be done 

 to make it Just from wholesaler to retailer as 

 well as from retailer to public, especially roses. 

 W. F. Gude and Irwin Bertermann have had 

 this on their bands to take up with the growers 

 II nd Ihe.v will state their findings. 



THIR,SDAY', OCTOBER 13, 2. P. M. 



Suggestions from all in attendance for the 

 iM'iieflt of onr next .year's meetings. 



Debate on who is eligible to Ite a member of 

 the F. T. D. and who is not. The versions and 

 opinions of a good many members vary so much 

 tliat a debate on the floor where everyone can 

 I)artake is more than welcome. 



Rei)ort of district representatives and work 

 to be outlined in a more s.vstematical way. Karl 

 P. Baum's statistical report as given to board 

 of directors was of such concrete form that it 

 was of great benefit to F. T. D. office. 



