56 



The Florists^ Review 



September 29, 1921 



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I Pacific Coast Department 



I 



Salinas, Cal. — New in the trade is J. P. 

 Tripp, but he is at the present time 

 planting four acres of flowering bulbs, 

 mostly Freesia Puritj'. 



I.OS ANGELES, CAL. 



The Market. 



There was little change in the mar- 

 ket last week, the stock being about the 

 same, excepting that as mums got bet- 

 ter, asters lost out. Funeral work seems 

 to be the big outlet, using up a lot of 

 stock. Roses from young plants are 

 improving daily, both in quality and 

 quantity, and the shipping demand, 

 which has been only fair for several 

 months, will now increase rapidly. 

 Prices are well maintained. There is 

 still a scarcity of stock that may be 

 termed distinctive and the grower who 

 bends all his energies toward quality 

 rather than quantity is winning out all 

 along the line. Dahlias are still clean- 

 ing up daily, the pompon, anemone- 

 flowered and other small varieties use- 

 ful for basket work being especially 

 sought for. Judging by the inquiries 

 and orders received by shippers, the pros- 

 pects for a banner out-of-town business 

 this season are great. The increase in , 

 the demand from tlie smaller outlying 

 cities and towns is remarkable. 



Various Notes. 



The writer recently had the oppor- 

 tunity of seeing how Fraser & Son, of 

 Pasadena, test out the seeds they offer 

 to florists, and he was nmch interested 

 in the process. The average seed grower 

 is content to see the strains in the field, 

 but here tlie seeds are sown, the seed- 

 lings pricked off in flats and planted 

 in checks exactly as a florist would do 

 for cut flowers, a large piece of ground 

 and several lath houses being provided 

 at considerable expense for this pur- 

 pose. Stocks, forget-me-nots, schizan- 

 thus, antirrhinum, cinerarias, primulas 

 and a host of other things are now well 

 established in the flats from this fall's 

 sowing, and the trial checks are being 

 prepared. By this means individual 

 habits and peculiarities of the plants 

 are noted and filed for reference and 

 the checks are constantly under ob- 

 servation. These trials are, of course, 

 quite separate and distinct from the 

 firm's seed-growing lands at El Monte. 



Calling at Edward Rust's nursery, at 

 South Pasadena, a new greenhouse for 

 cool-growing plants was noted to be un- 

 der way. This will be only partially 

 glazed, the remainder being covered with 

 removable curtains to insure an abun- 

 dance of air at all times. Mr. Rust had 

 just left for a couple of weeks' trip to 

 the north, taking in San Francisco, 

 Eureka, San Jose and other points en 

 route. 



A. F. Borden, of the Redondo Floral 

 Co., is leaving for Toronto to attend the 

 executive meeting of the F. T. D. 



Everyone connected with the Amer- 

 ican Florists' Exchange was glad to see 

 the first lots of roses coming there from 

 the new range of Aniling Bros., at 

 Santa Ana. Although, of course, being 

 from young stock, the grades are only 

 short and medium as yet, the flowers are 



fine and a welcome addition to the mar- 

 ket, where good roses are not often too 

 plentiful. 



Roy F. Wilcox has just returned, from 

 a San Diego trip. He is working like 

 a Trojan in the interests of the big 

 show, as well as with his own business. 

 He also visited Tia Juana, Mex., when 

 in the south. 



F. R. Hills and Mrs. Hills have gone 

 to Marietta Hot Springs for a time. 



T. H. Wright invited a number of 

 the stockholders of the American Flo- 

 rists' Exchange to dinner at the Ath- 

 letic Club September 19 and, although 

 all of them could not avail themselves 

 of the invitation, those who did had a 

 most enjoyable evening, Mr. Wright be- 

 ing a prince among entertainers. 



Walter Amling is sending in nice rose 

 stock in short and medium lengths from 

 the Normandie avenue greenhouses. 



C. Gutting, of the Superior Dahlia 

 Gardens, has been making frequent 

 trips to San Diego in connection with 

 his exhibit of dahlias at the San Diego 



fair. His show was most successful and 

 received many encomiums from visitors 

 and others interested. 



The Southern California Dahlia Asso- 

 ciation has decided to hold its show in 

 connection with the big show of the 

 California Association of Nurserymen, 

 October 20 to 26, at Exposition park, 

 Los Angeles. Although at first there 

 was some opposition to this, wiser coun- 

 F,el prevailed and the big publicity that 

 is bound to accrue to the association 

 is sure to be an asset in the future. 



The roses from the Volkman range, 

 at Sawtelle, are being handled by the 

 E. C. Amling Co. at the store on Wall 

 street and are now coming in fine shape. 



Martin Reukauf, representing H. 

 Bayersdorfer & Co., Pittsburgh, is call- 

 ing on the trade this week. 



Fine mums are being handled by 

 Wolfskin's & Morris Goldenson and 

 business is reported fine here. 



The attendance at the opening of the 

 flower store of Herbert Bateman, Inc., 

 September 20, was large and everyone 



CAUFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Hoaa» of Quatity and Smrviem 

 236 EAST FOURTH ST^ LOS ANGELES, CAUF. 



Write for Spucial Pricea 



THEY SHIP WELL 



We mean the 



MUMS 



and 



NEW CROP CARNATIONS 



Our stock is the finest coming to this market and our growers were never 

 in better shape than this season. 



Our packing methods insure good results and our prices are right on all 

 classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



01d««t and Most Exp«ri*nc*d Shippers in California 



WE NEVER MISS 



