November 3, 1921 



The Florists^ Review 



25 



S UjyiUJILUJIiLMLU^ I tl^iLiJ I ikm^liLat^ilt^ 



DOINGS OF THE S. A. F. 



SKCUKTAIiY'S OFFIC'i:: 43 WKST KKillTKKNTII STKKh;!', NKW VOKK. 



ai:^t?8?iir8virystiri^f?«vit?«\iri>»ir)'»if)^K<iTiri^ 



NATIONAL PUBLICITY CAMPAIGN. 



Ripe for Action. 



Eeports received from all sections of 

 tho country show renewed interest in 

 the national publicity campaign and 

 evidence of continued effort to obtain 

 subscriptions for another four years' 

 campaign term to begin January 1, 1922, 

 is forthcoming in extent quite remark- 

 able. It is the desire of the publicity 

 committee that the national advertising 

 continue without interruption and, if 

 interest is kept up to the point it is at 

 the present time, which should result 

 in the necessary cash being available, 

 publicity for flowers can be obtained on 

 a scale not heretofore approached. 



There are still some florists who have 

 subscribed to the fund wlio have not 

 fulfilled their obligations for this year 

 and if you, Mr. Eeadcr, should happen 

 to bo one of these, your remittance 

 would be more than welcomed now. 



The time is ripe for vigorous action, 

 and all must admit that floricultural 

 matters are receiving far more atten- 

 tion nowadays than they did before our 

 campaign was started. The following 

 editorial leader from the current num- 

 ber of the Ladies' Homo Journal is 

 given as an instance, and it should be 

 I)orne in mind that tliis leader is placed 

 before over two million subscribers to 

 tho publication, whicli means in the 

 neighborliood of five million readers: 



.\UMISTirE DAY. 



"On Annistico day. Ndvcmlx'i- 11, we sliiill 

 ii'lclirati' the third iiiiriivi'is;iry of the oi'ssatimi 

 <>f li(.'htin« Ml Kr:iiicc. The CdVcnimiMit will 

 hiiry ail miknonn soldier in Arlington conii-tiMy 

 with grciit military and nav.il ccrcnuiny. Various 

 i-itics 1111(1 towns will have minor oliscrvaiiccs. 

 lint most folks will nuirnmr oiilv a devout 

 ■■J'haiik i;od:' when they recall the dale. 



"Keally we should do something more to show 

 onr appreciation of the soldiers and sailors 

 who (lied and jilso of the hoys who ciine 

 home safely. 'I'liis meniorial (lav need not he 

 \yh,,lly f,,r the dead; let it lie also for the 

 In int. And that is the basis of a heaiitifiil 

 i(Iea adv.iiiced l,y Mrs. Simeon Slinw. wife of a 

 Methodist minister at Canyon I'ity, Texas. '[.et 

 ns celehrate .Armistice (lav as How cr dav for 

 the livini; soldiers of the world.' .Mrs. Shaw 

 proposes; 'let ea< h of ns wc.ir a blossom, anv 

 blossom, that day to show the service men that 

 W(> have not forfotten what they did.' 



■.\nyone will bnv flowers when you're deid.' 

 says Mrs. Shaw, 'but the livini; soldiers must not 

 be forKolten. November 11 is late for llowers, 

 I l<n"W. lint hereafter will be too late." 



"Klower Day for Living Soldiers is a happv 

 thoii-ht. lA'ffi wear a (lower — anv flower - 

 ■November 11." 



Subscriptions Received. 



Tlie following subscriptions have been 

 received since publication of our last 



list: 



M.isseii & Washburn. Chieaso, 111 $ 500.00 



I'.- t. Wintersoii Co.. Chicago. Ill L'."> (HI 



Mrs. c. c. Sparks. Thomasville. Ga... l.DK 

 Itoatwright Floral Co., .North Augusta, 



,. •'^, ,*' l.fHI 



lal.iha Conserv.itories Co., Yalalia. Fin. .''i.OO 



. T"*"! $ 532.00 



.\tnoiint inevionsly reported 30,4r)2.1(l 



$.30.i»S4.1('i 



Oood reports are coming in slowly but 

 surely from the "live wires" who have 

 received subscription books and are 

 making personal canvasses to help raise 

 the required fund for a proper continu- 

 ance of our jmlilieity work. Mark P. 

 Mills, of rhiladelpliia, whose work in 

 this connection lias been most commend- 



able, has sent additional subscriptions 

 which make his total number of sub- 

 scriptions sent in seventy-four. And 

 others are also getting in some good 

 work, as will bo seen by the following 

 list: 



Ity Mark P. Mills, riiiladelphla. Pa.: 



To he paid annually 

 for four years 

 Myers and .Samtman, Clieslniit Hill. Pa. . . ..flOO.OO 



JI. llice Co., Philadelphia 75.00 



Wni. M. Ferguson. I'hiladelphia 10.01) 



Sawyer & .Tolinsou, Hethleliem. Pa 15.00 



I). M. Goldberg, Hethleliem, Pa 5.1)0 



Herman Ziminer, W. CoUingwood, N. J.... 5.(10 

 John Kiihn, I'hiladelphia 10.01) 



.$220.(K) 

 li.v .\. Langhans. Wheeling. W. Va.: 

 John Ilallstern & Sons, I'leasant Vallev, 



W. Va ■. .$ 15.00 



Albert [..ash. Warwood. W. Va lO.(H) 



Frank C. Seibert, Wheeling, W. Va 10.00 



John Dieckerman, Elm Grove, W. Va L'5.(K) 



$ 00.00 



In close application to their 

 business, florists occasionally 

 may lose sight of the import- 

 ance of their calling, of the real 

 value of it to the community 

 and the country. The state- 

 ments on page 68, by William 

 F. Gude, whose position as 

 Washington representative of 

 the S. A. F. gives him a broad 

 survey of our industry as a 

 whole, will, through their 

 specific detail, impress on all 

 the high place of the florists' 

 profession. 



Ity A. I>. Miller, e\ president S. A. P., Jamaica 

 N. Y.: 



A. L. Miller. Jamaica. N. V 



W. C. McC.illnm. Islip. N. V 



l!oW(dil \- i;r,iii/.. Hick<ville. 1,. I 



(iottleib liartiinrk. Itiverliead, .N. Y.... 



Hy I). C. Morgan. Macon. Ga . : 



West. View Florist, .\tlanta. Ga 



Crncedale Florists, .\thens 



■fhe C. C. Dour d.. Augusta .'.'.'.' 



Henry Meinert, Marietta 



I'.-iit Mris. Co.. llrnnsHick 



Italpli Deans, Atlanta 



Idle Hour Nurseries. Macon 



YalaliM Conservatories Co.. Yalilia. Fla 

 Koatwright Floral Co., North .\iigusta. 



S. C 



Mrs. G. C. Sparks. Thomasville, Ga....!!. 



NATIONAL FLOWER SHOW. 



i.m 



1.00 



$119. .50 

 Hy Moss W. .Arniistead, Portsmouth. Va.: 



Moss W. .Vrmislead, Portsmouth ,$25.00 



W. C. Weiss. Portsmouth 5,00 



Charles Weiss & Son. Portsmouth 5!oo 



.< .35.(K) 

 P.y Ilaur & SleiMkamp. In li.inapolis, Irid ..S.50 00 

 Hy Pittsburgh ( nt Flower Co., Pittsburgh Pa 

 $20(1. (H) for one year. 



The subscriptions of William Goos, 

 Bettendorf, la.; 11. W. Pauli, Daven- 

 port, la.; L. Stajip, Rock Isl.and, 111., 

 and Willitini Knees & Co., previously re- 

 ported, should hav(> been credited to the 

 good work of Willintii l\n(>es. 



John ^'(luiig. Sec 'v. 



Arrangements About Complete. 



.Ml ;irr;iiigenients are now practically 

 coiii]ileted covering tlie fifth national 

 flower show, at Cleveland, O., March 25 

 to Ajiril 1, 1922, so th.at from now on 

 details only will deiiiiind iittention. The 

 guarantee "fund of $20,000, which the 

 national flower show committee decided 

 to raise, is oversiiliscribed, the tottil now 

 being $20,().')7. 



The little doubt which has all*along 

 existed in the minds of some as to the 

 auditorium in Clcveltuid being ready in 

 time for tlie sliow has been removed. 

 Among the functions scheduled to take 

 ])l;ice in the building before our exhibi- 

 tion is a l)ig autoinohile show tmd a ])ub- 

 lic recejitioii to Mtirshal Foch tind other 

 not.'ibles. 



lieservations of trade space in the 

 show are continually being made and 

 there is much correspondence passing 

 between the secretary's oflice and ])ros- 

 pective exhibitors. Up to date the fol- 

 lowing have contracted for space: 



Pittsburgh Cut Flower Co., Pittsburgh, Pa. 



Henshaw Floral Co., New Y'ork city. 



-\. N. Pierson. Inc.. Cromwell. Conn. 



.Schloss Pros. Uibboiis. Inc.. .\ew Y'ork city. 



.Mead Snydain Co.. -Newark. N. .1. 



American Hiilb Co.. Chic.igo. 111. 



Walter K. Cook. Inc.. Clevidand. O. 



Vaiighan's Seed .Store. Chicago. 111. 



Ideal Power l.awn Mower Co.. I/msing. .Mich. 



H. Hayersdorfer & Co., Pliiladelpliii , Pa. 



The Zane Pottery Co., South Zaiiesville. (). 



W. .\tlee Hurpee Co.. Phihidelphia. Pa. 



I.,. C. SIroh & Sons, Itatavia, N. Y. 



Josejih G. .Neidiiigcr Co.. Philadelphia. Pa. 



Florists' Fxchange. New York city. 



Henr.v A. Drecr. Inc.. Itiverlon, N. J. 



Carl H.igenbiirger. West Mentor. <). 



H. Hamniond Tracy. Inc.. Wetiham. Mass. 



The Hasket Shop. Hellefonte. Pa. 



J. .\. ICv.ins Co.. Itichmond. Ind. 



Pulverized Ponllry .Manure Co., Chicago. 111. 



(^iiiic,\- .\rt Willow Ware Co.. Quincy. III. 



Miiller Se.ilev Co.. Inc.. New York citv. 



The .McC.illiiin Co.. Inc.. Pitt^burgll, Pa. 



l.oi*d A: Unrnliam Co.. C'liicago. 111. 



Koni.in J. Iiwin. New York city. 



Premiums Offered. 



The local coiiiiiiittees are working 

 strenuously to iiiiike the show the suc- 

 cess it surely will be, and are much en- 

 coiiragt'(l ii\- the t lioroiiyliiiess of ar- 

 raiigeiiietits already iii.ade. 



James McLaughlin, chairiiGm of the 

 special committee on jireiiiiuiiis, rejiorts 

 the following ]ireiiiiimis offered to date: 



Henry (;. rerniii^'. St Ijinis. .\lo. .\nv class, 

 cash. .'JMH). 



(Jnde Pros. Co.. Washington. D. C -.\nv 

 class, cash. .'i;5(). 



William I.. Ito.k, Kansas Citv. .Mo. .\nv 

 class, cash. .•<25. 



llollywiiod Gardens. Inc.. Seattle, Wash. — 

 Aii\ class, cash. Jip). 



Hitdiings & Co.. Klizahetli. N. J. — Anv class, 

 eash. .Slo. 



S. S. Skiihdsky & Co., New York Itoses or 

 carnations. 1 1 inmercinl. .'i!25. 



Zanbergen Hn s.. Oyster Hay. N. Y. — For best 

 collection .May-Howering tulips, an.v t.vpe. six 

 varieties, twe pots or pans of e.iih; ' open to 

 priv.'ite gardeners .Mid .■iiiiateiirs loily, .S25. 



Mrs. .1. C. VauL'han. Chicago For best bridal 

 b(iMi|iiet. arranged by nieniber of the I.jidies' 

 S. A. F.. .•i25. 



I.idies' Society of .American Florists For best 

 bridal boii(|iiet. for best table clecor.ition ; open 

 only to nienibers of the I,. .S. .\. p.. S25. 



Special prcniiiiin to be awarde(l .as national 

 llower show coinmittee desires, .$25. (M). 



M(«'allnm Co. Pittsburgh, Pa. — A wicker 

 rocker, value .1!25. as a prize to b(> offered at 

 discretiipii of national flower show committee. 



Hensh.aw Floral Co.. Inc.. supply ilcii.art uieiit . 

 New York l.uslerwjire v.ase, value S25. to be 

 used bv nitioual llower show coiiiiiiit tiM\ to the 

 best advantage. 



ilall iV: Uo..inso.i. by Willi. im C. Hall. Montreal. 



