NOTBMBBB 3, 1921 



The Florists' Review 



69 



legta^pl^ U c l ivo ry=Sepsapfaaa& 



The florists whose cards appear on the pages carrying this head, are prepared to fill orders 

 *"' from other florists for local delivery on the usual basis. "" " ' 



FOREIGN SECTION 



ENGLAND 



You can 



"Siy It with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Membeit 

 F. T. O. ■« 



BOLD STREET, 





Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile, FRANCE 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD. ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS. Ltd.. Florists 



it is only necessary to refer to the Bronx 

 {jardens, in New York city, where hun- 

 dreds of thousands of dollars are in- 

 vested in glass houses for the edification 

 of humankind; the Phipps conscrva 

 tory, at Pittsburgh, in glorious Schcn- 

 '•■y park; the wonderful Shaw gardens, 

 ;it St. Louis, and many other gardens 

 and greenhouses where state supervision 

 is making the garden places as up-to- 

 date as possible. 



Every effort is being made in many 

 of the states of the Union to keep 

 abreast of the times and not only to 

 niake exquisite certain places which 

 iiiay be visited by the people, but also to 

 further, through propaganda in the 

 •ities and states, happiness and love fcr 

 I'cautiful flowers. 



Civic associations, women 's clubs, 

 schools and churches are aiding the 

 state and municipal governments in 

 I'lans for beautifying otherwise un- 

 sightly places, and more and more en- 

 couraging the idea of implanting higher 

 'deals in the breast of the people by 

 bringing before them the beauty of 

 flowers and plants. 



Municipal Beautiflcation. 



The best illustration of the influence 

 or governmental opinion upon a munici- 

 pality may be found in Washington, 

 ^- t., the capital of the United States, 

 were we find a combination of in- 

 nuences which includes every group of 



Stop Thinking "They Know" 

 — "They DonV 



9.99 



Isn't it so, that the things most of us think most 

 people know, are just the things they mostly don't? 



Take the F. T. D. — you know it from a to izzard, but 



it's astounding what a lot of people haven't even the 



remotest idea how the F. T. D. works. 



Or that it is working at all. 



The entire thing of sending flowers by telegraph is 



so much a mystery that they never use it. 



They don't want to embarrass themselves by asking 



particulars of you. 



They don't care to spend money for something that is 



so much of a mystery to them. 



Ask the next five men and women you meet what the 



F. T. D. is and prove it to youi-self. 



Looks to me like our big job right now is to explain 



the F. T. D. carefully and repeatedly in our ads. 



Get that word repeatedly. 



Then have a neat little circular that again explains 



it — one to mail out to a list or slip in all our regular 



letters. 



Don't let's fool ourselves — the public does not yet know 



tvhat F. T. D. will do for them and how it does it. 



The more they know — the more business you and I 

 will get. "Let's go." 



New York's Favorite Flower Shop 



Fifth Avenue at 58th Street 



people, from the smallest civic associa- 

 tion of women to the great Department 

 of Agriculture itself, striving to make 

 the streets, avenues and parks of the 

 city the most beautiful in the world. 



Horticulture and arboriculture are 

 closely allied to the florists' business, 

 and here in the nation's capital one's 

 eye is greeted not only with the beauty 

 of millions of wonderfully cultured 



plants and flowers, but also long a\e- 

 nues, lined on both sides with magnifi- 

 cent trees; in number, 105,803. And no- 

 where in the world are trees given such 

 attention. Tree doctors employed by 

 the government watch their growth witb 

 as much interest and concentrated cart> 

 as would be given to a favorite rose- 

 bush by a gardener who loves his roses.. 

 Their big cavities are cemented prompt- 



