104 



The Florists^ Review 



November 3, 1921 



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Pacific Coast Department 



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SAN FRANCISCO SHOW. 



Best in City's History. 



Tlie most extensive and beautiful 

 flower sliow ever staged in San Francisco 

 opened at the Civic auditorium, San 

 Francisco, October 26. The vast, bare 

 building had been transformed into a 

 huge bower of beauty. The 3-day dis- 

 play was given under the auspices of the 

 Pacific Coast Horticultural Society, of 

 which Victor Ferrari is president, and 

 the Eetail Florists' Association of San 

 Francisco, of whicli Albert O. Stein is 

 president. P. Y. Matraia, of the Art 

 Floral Co., was manager and he did his 

 work well. 



The place of honor in the center of the 

 auditorium had been reserved for an ex- 

 hibit from the great conservatory of 

 Golden Gate park, of which John Mc- 

 Laren is superintendent. Some of the 

 individual exhibits were orchids grow- 

 ing on trees, including more than 600 new 

 varieties, shown by Victor A. Ferrari; a 

 collection of over eighty varieties of 

 ferns, some of them rare, shown by H. 

 Plath, and another large group by H. 

 Plath of flowering plants, palms, shrubs, 

 etc., including some remarkable begonias 

 and crotons; the triple booth, resembling 

 a Greek temple, of Pelicano, Eossi & Co., 

 showing chrysanthemums, dahlias and 

 baskets of rare flowers; some baskets of 

 gorgeous crotons, grown by Frank D. 

 Pelicano, especially admired; the display 

 of art baskets, made by the Art Floral 

 Co., in which was one basket ten feet in 

 height of remarkable grace and light- 

 ness, composed entirely of wire, on 

 which were wound smilax and ferns com- 

 bined with orange-colored pompon 

 mums; the display of the Mas-Art Bas- 

 ket Works, Inc., of Oakland, Cal., show- 

 ing lovely baskets, from a dull gold 

 creation, a dozen feet in height, to tiny 

 baskets, many of them filled with fine 

 flower displays; the display of Podesta 

 & Baldocchi, with tessellated marble 

 floor, art marbles and terra cotta tables, 

 etc., recently imported from Italy by 

 Victor Podesta, all combined with the 

 choicest roses, chrysanthemums, etc., 

 available; the display of Joseph's, of 

 bon-voyage baskets and other gift bas- 

 kets of fruit and flowers, in which the 

 center decoration was a white marble 

 fountain, massed with Tokay grapes, 

 fruit and flowers, mums in autumn 

 shades predominating, arranged by G. 

 P. Wagner; the art basket display of 

 Brown & Kennedy, including a huge bas- 

 ket in natural willow sliadcs, made espe- 

 cially for the show and filled with big 

 chrysanthemums. A clever bit of decora- 

 tion to this basket was a small basket, 

 filled with damask-colored roses, put on 

 the large basket as if it were a plaque. 

 One of the exhibits that attracted all 

 eyes was the altar of Albert O. Stein, 

 president of the Retail Florists' Asso- 

 ciation. The altar was decorated in 

 autumn-colored chrysanthemums and 

 gladioli, an aisle of great candlesticks 

 and columns was draped with wreaths of 

 French marigolds and, on either side, 

 were beautifully decorated tables for 

 wedding guests. Orange-colored spot 



lights heightened the effect of this dis- 

 play. 



Beautiful Baskets. 



Other exhibits that attracted much at- 

 tention were the basket display of Shell- 

 grain & Ritter, one especially admired 

 liasket being combined of Portola and 

 Turner mums, combined with autumn 

 oak leaves; the display of growing or- 

 chids, roses, dahlias and elkhorn fern, 

 by Peterson & Haywood, Burlingamc 

 growers; the gorgeous collection of cut 

 begonias, shown by Henry Bothm, of 

 Koss; the Carboni orchids; the cycla- 

 mens, ferns and palms from the E. James 

 greenhouses, Oakland wholesalers; the 

 display of twelve cyclamens from the 

 Valley Crest Nurseries, Oakland, and the 

 twelve cyclamens from the Foothill 

 Nursery Co., Oakland, of which George 

 Sayers is president and F. D. Kidd, sec- 

 retary. 



Among the retail San Francisco stores 

 showing clever displays were the Bloom 

 Shop, with a cornucopia composed en- 



tirely of flowers; the Flower Basket, 

 which lived up to its name and also dis- 

 played some clever formal bouquets, and 

 the art baskets, grasses, etc., of the 

 Francis Floral Co. 



Among displays of private growers, 

 that of Menlo Park Horticultural So- 

 ciety was remarkable. Its members are 

 head gardeners for wealthy flower lov- 

 ers. Some of the chrysanthemums grown 

 by J. Aitken were among the finest seen 

 in the show. There were also some re- 

 markable collections of berries from or- 

 namental shrubs, as well as dahlias and 

 other flowers. The Menlo Park Horti- 

 cultural Society's exhibitors were P. 

 Capp, president; J. Aitken, John Daily, 

 Walter Bassett, George Nunn and Harry 

 Dick. 



A small but striking collection of or- 

 chids was shown by J. Bostock, head 

 gardener for Mrs. Herbert Fleishhacker. 



One of the finest collections of chrys- 

 anthemums was shown by the Growers' 

 Floral Co. 



CAUFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Hotum of Quality and Stroiem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Special Pricee 



THEY SHIP WELL 



We mean the 



MUMS 



and 



NEW CROP CARNATIONS 



Our stock is the finest coming to this market and our growers were never 

 in better shape than this season. 



Our packing methods insure good results and our prices are riglft on all 

 classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldast and Most Exp«ri«Bc*d Shippers in California 



WE NEVER MISS 



