II 



The Florists^ Review 



NOVE-MBBU 10, 1921 



|~reenkouse Ruilders 



Covering Ground 



or 



Covering Profits? 





When one of the big Western growers 

 (name on request) built his first green- 

 houses, he had one main thing in mind. 

 He wanted to cover as much ground at 

 as little cost as possible. 



The last time he built, he decided to buy 

 his houses, not on a basis of how much 

 ground they would cover, but how 

 much profit they would yield. 



When he considered the profit, he didn't 

 figure only the yield per square foot of 

 bench space. He also figured the up- 

 keep on the houses. 



As we understand it, up-keep hasn't 



anything to do with what a thing costs; 



but with what it costs to keep it 



kept-up. 



In other words, the repair bills. 



You'll agree with Mr. \A/eiant's state- 

 ment, that "the trouble with so many 

 of us growers is, that we do our figur- 

 ing with too blunt a pencil. 

 "If we put up a house on which the re- 

 pairs are but little the first five years or 

 so, we count the profit on that house, 

 all profit. 



"If at the end of fifteen or twenty years, 

 it has practically to be rebuilt, we only 

 consider what it cost that year. 

 "Now the only way to figure, so the fig- 

 ures don't deceive us, is to deduct from 

 the first year's profits on that house, an 

 estimated proportionate amount of what 



the repair cost will be at the end of that 

 five years. 



"If it's $2,000 for repairs, then deduct 

 $400 each year. 



"If you figure the houses will last fif- 

 teen years, then the total cost of the 

 houses, plus the repairs, should be di- 

 vided by 15, and deducted from each 

 year's profits. 



"If you do it any other way, you are 

 jollying yourself. 



"We write off, or deduct at least 10 per 

 cent for depreciation on our big Iron 

 Frame Houses every year. But am con- 

 vinced it is entirely too much; however, 

 we are not fooling ourselves on the 

 wrong side of the ledger. 

 "On our other houses, 10 per cent would 

 be entirely too little." 



This man being one of the original found- 

 ers of the National Biscuit Company, 

 he is just naturally a keen business man. 



If he figures that our Iron Frame houses 

 of Everlasting Lastingness are the cheap- 

 est to build, it is because in the end they 

 yield the greatest profit. 



Let us repeat, that it's not how much 

 ground you cover, but how much profit 



you get, that counts. 



When ready to talk building, say when 

 and where and we'll be there. 



of^ &BiirnhamC 



Builders of Greenhouses and Conservatories 



IRVINGTON 



New York 



NEW YORK 

 4.;i.a St. blJa. 



PHILADELPHIA 

 Land Title Bidg. 



BOSTON 1' 

 Little KldK. 



Eastern Factory 

 Irvington, N. Y. 



CLEVELAND 

 407 Ulmer Bidg. 

 \X'e»tern Factory 



Dea Plaines. 111. 



CHICAGO 

 Continental Bank Bldg. 



TORONTO 

 Royal Bank. BIdg 



Canadian Factory 

 St. Catharines, On.. 





m^ 



