30 



The Rorists^ Review 



NOVBMBDR 10, 1921 



week, were interested attendants one 

 day at the exposition. 



A charge of 50 cents was made for en- 

 trance and approximately 200,000 per- 

 sons saw the exhibit. The men in the 

 industry advise others who contemplate 

 similar shows to argue against the giv- 

 ing away of complimentary tickets, 

 since the crowds at times were so large 

 hundreds of persons could not be ad- 

 mitted to the building. Three hundred 

 and eighty-three factories showed their 

 products during the week. 



The three florists represented stated 

 that the exposition from a direct sales 

 standpoint was an exceptional success. 

 Each displayed a large line of cut flow- 

 ers and potted plants and also floral de- 

 signs for various functions. Part of the 

 time cut flowers were given away as 

 souvenirs, but it was soon seen that the 

 demand would far exceed the supply 

 and the practice was stopped until the 

 last night, when the stocks on display 

 were virtually cleaned out. 



SHELIiS FOB BX7L£S IN HOME. 



Now that Paper Whites and Chinese 

 narcissi have become so popular with 

 the public for home growing, the latest 

 suggestion for their planting will be 

 of interest. It is to use sea shells in- 

 stead of or in connection with the peb- 

 bles usually placed in the bowls. 



The suggestion is made "by Joseph 

 Schlagheck, of Toledo, O., who has so 

 much faith in the sea shell method that 

 he has had a whole carload of the shells 

 shipjied from the beaches of Florida. It 

 is claimed that the lime in the shells 

 gives the best kind of nourishment for 

 the growing bulbs. 



FUBNIVAL'S FLO WEE STAND. 



When A. W. Furnival planned an ex- 

 hibit at the county fair this year lie 

 wanted something in it to spread the 

 idea of the florists' telegraph delivery 

 service. He wanted something which 

 would, in small space, combine both the 

 telegraph and the flower messages. He 

 thought of a stand, but could find noth- 

 ing in the catalogues that would meet 

 his wishes. So he set out to make one, 

 gathering the necessary materials him- 

 self from the neighboring swamjts. The 

 result of his own designing and manu- 

 facture is to be seen in the accompany- 

 ing illustration. The stand is nine feet 

 high, over all. Four vases hold flowers 

 on each side of a small square platform, 

 on which is displayed a telegrapli in- 

 strument surrounded by tiny telegraph 

 poles strung with wire. Above is a 

 "Say It with Flowers" sign, surmount- 

 ed by the insignia of the Florists' Tele 

 graph Delivery Association, of which 

 the firm of A. W. Furnival & Son, Jack 

 son, Mich., is a member. The stand, 

 decorated as in the illustration, created 

 much interest at the county fair .nnd 

 Mr. Furnival plans to give it constant 

 use on account of its effective advertis- 

 ing of an important branch of our busi- 

 ness. 



TAX BILL PASSES SENATE. 



The much revised tax bill was passed 

 by the Senate at Washington November 

 8. Now it goes into conference, where 

 will be settled the differences between 

 the House provisions and the Senate 

 provisions. 



The revenue bill as passed repeals the 

 excess profits tax, effective January 1, 

 1922, and substitutes a flat tax on cor- 



poration earnings amounting to fifteen 

 j)er cent. The l)ill as passed by the 

 House imposed a flat tax of twelve and 

 one-half per cent. The $2,©00 exemp- 

 tion for corporations will not apply if 

 earnings exceed $25,000. 



The corporation capital stock tax is 

 retained in both House and Senate bills, 

 with a flat tax of $1 per $1,000 of cap- 

 ital stock. 



No change has been made in the pres- 

 ent normal tax rates on individual in- 

 comes of four per cent on net income of 

 less than $4,000 and eight per cent on 

 net income above $4,000 in either the 

 House or Senate bills. Exemptions of 

 heads of families with incomes of less 

 than $5,000 have been increased from 

 $2,000 to $2,500 and the exemption for 

 dependents has been increased from 

 $200 to $400. 



All transportation taxes are repealed, 

 effective January 1, 1922, in both the 

 House and Senate bills; also the parcels 

 post tax. A number of miscellaneous 

 taxes are repealed, including those gen- 

 erally termed "nuisance" taxes. 



THE LATEST PLANT IDEAS. 



Close observers say positively that the 

 advance made in all branches of our 

 profession is remarkable, that we have 

 gone ahead faster than those engaged in 

 other callings. This is certainly true of 

 our great plant factories. Take this in- 

 stance as an example: A few years ago 

 anyone ordering cyclamens without spe- 

 cifying what color, received either a dull 

 shade of red with magenta shading, pop- 

 ularly described as American Beauty 

 color, to my mind quite ugly in a cycla- 

 men, or a pure white. The desirable 

 pinks, pink-eyed white, scarlet, and, 

 most desir.'ible of all, salmon, had to be 

 secured long in Jidvance, taken in a mix- 



Fumival's Telegraph Flower Stand. 



ture or foregone altogether. This is all 

 changed today. The Eobert Craig Co. 

 has five large houses filled with cycla- 

 mens at Norwood Station, Pa. One-third 

 of these cyclamens are that most desir- 

 able of all colors, salmon pink. Two 

 shades of pink have another third. Two 

 reds comprise one-quarter of the whole 

 number. Whites have been dropped as 

 not the Christmas color. 



I wish you could see those cyclamens 

 at Norwood Station. I have never seen 

 such a sight. There is a house of speci- 

 mens, two houses entirely filled with 

 sixes and two houses filled with fives and 

 fours, mostly fours, not culls, but grown 

 from a special sowing. They are a mag- 

 nificent sight, each specimen perfect, 

 an occasional cluster of flower spikes 

 supporting blooms of wondrous size and 

 brilliancy of color, where a plant had 

 been allowed to bloom, showing what is 

 coming. 



Begonia Melior has outclassed both 

 Cincinnati and Konkurrent in the race 

 for popular favor. It is sturdier, more 

 compact than its rivals and its blooms 

 are lighter in color. This shapely be- 

 gonia is highly prized at Norwood. 



The trick of keeping the foliage on 

 the Euphorbia poinsettia has been mas- 

 tered both in the tall and in the dwarf 

 plants. The latter are especially pleas- 

 ing. Euphorbia jaequiniseflora is grown 

 for sprays. 



Scotch heather occupies the first of 

 the new houses. It appears thoroughly 

 at home and happy. 



The Otaheite oranges are a triumph of 

 cultural skill at Norwood Station. The 

 sixes are loaded with large, colored 

 fruit, that and perfect foliage without a 

 blemish. 



It is a matter of history that Alex- 

 ander McConnell filled a window on 

 Fifth avenue with crotons in September 

 and kept them in fine form until 

 Thanksgiving simply by keeping them 

 dry. Could Mr. McConnell see the rich 

 coloring in Crotons Craigii Supreme, 

 Norwood Beauty and Juliet Delaruye he 

 would not be content with filling a sin- 

 gle window with them; he would fill a 

 dozen windows, so captivating are they 

 today . 



The newest idea in draetenas is to 

 show a plant, not a pot. The plant you 

 expect to bud in a certain size is found, 

 ujton careful measurement, to be in just, 

 one size smaller and exceedingly well' 

 finished are these dracH>nas. 



Pandanns Veitchii gains in effect by 

 allowing its offspring to remain nestling 

 close to the parent plant. A shapely 6- 

 inch Pandanus Veitchii,. highly colored, 

 with five little ones clustered about its 

 base, is really beautiful. 



A prominent floral artist told Robert 

 A. Craig that Areca lutescens excels the 

 kentia not only in grace but in its ex- 

 quisite coloring; the deep, rich green of 

 the areca blends charmingly in combina- 

 tions where the kentia looks dull. 



The pedestal-grown nephrolepis, of 

 whatever variety you may prefer, is a 

 gem now. Summer growth and ideal 

 conditions have rounded them into per- 

 fect form. 



Should there be any ideas in these 

 notes that may be of value to you, they 

 are due entirely to the inspiration gath- 

 ered from my friend, Robert A. Craig, 

 whose skill and enthusiastic love for 

 his profession have done much to make 

 the establishment at Norwood Station 

 what it is today. Phil. 



