November 17, 19'Jl 



The Florists' Review 



31 



Window Display that Proved a Winner for Seattle Florist Last Thanksgiving Day. 



color only, giving price list for the day 

 on two pages after the sentiment of the 

 occasion had been played up in the first 

 two. 



ARMISTICE DAY WINDOW. 



A most attractive window display was 

 staged for Armistice day by the Liberty 

 Florists, at East Liberty, Pittsburgh, 

 Pa. This succeeded in drawing much 

 attention. The background of the dis- 

 play showed a 5-foot American shield, 

 banked with autumn leaves and bearing 

 the legend, "Lest We Forget." To the 

 right of this was a stack of guns, with 

 helmet and mask suspended. To the 

 left was a magnolia wreath, with a clus- 

 ter of red, white and blue ribbon, while 

 in the foreground was a vase of Ameri- 

 can Beauties. About the whole display 

 blue velvet was artistically and nat- 

 urally draped. This display had a two- 

 fold meaning, commemorative of Armis- 

 tice day and encouraging the Red Cross 

 drive, soon to be launched. The design 

 was arranged by G. H. Thompson and 

 Bert Wilkinson. 



was seen; at present a group of yellow 

 mums hold the honored position and ia 

 December the poinsettia will appear, 

 thus indicating to the public what flower 

 or plant is in season. J. A. L. 



DISPLAYS SEASON'S FLOWER. 



An original and attractive scheme of 

 advertising the flower of the season has 

 been worked out and put into use by 

 the Speth Floral Co., 1201 East Colfax 

 avenue, Denver, Colo. A picture of the 

 plant or flower of the season is painted 

 upon pieces of Bcaverboard the size of 

 the plate glass side windows of the de- 

 livery truck. These pieces of Beaver- 

 board are then placed on the inside of 

 the side windows of the delivery truck 

 and are held in position by set screws, 

 making it appear to the observer as 

 though the flower was painted upon the 

 glass window. As the seasons change, 

 the Bcaverboard is also changed. In 

 September an orchid corsage bouquet 



AT INDIANAPOLIS EXPOSITION. 



In addition to the firms mentioned in 

 these columns last week as having ex- 

 hibits at the recent industrial exposition 

 lield in Indianapolis under the auspices 

 of the manufacturers' committee of the 

 Indianapolis Chamber of Commerce was 

 that of Bertermann Bros. Co. The com- 

 pany devoted considerable space in its 

 exhibit to a large showing of roses and 

 chrysanthemums. During some of the 

 hours when the crowds were so packed 

 in that they could move neither way 

 the display was threatened with de- 

 struction. The partitions were reinforced 

 so that the crowd could not break in. 

 Irwin Bertermann said that a large sign 

 urging the sending of flowers by tele- 

 graph had been of inestimable value. 



ACKERMAN'S PRIZE FLOAT. 



A big parade was part of the celebra- 

 tion of the opening of the West Broad 

 street bridge, part of a $20,000,000 flood 

 protection program now being carried 

 to completion by the city of Columbus, 

 O. This celebration was of intense in- 

 terest to all Columbus, and in spite of 

 the inclement weather thousands of peo- 

 ple turned out. All civic organizations, 

 including the Chamber of Commerce, 

 business clubs and private concerns, took 

 part. Prizes were awarded for the best 

 floats. A Davis car decorated by Miss 

 Flora Ijouise Hess, of the G. A. Acker- 

 man Floral Co., and entered by that 

 concern, took first prize, $50. 



The float was so unusual and artistic 

 that it not only easily took first prize, 



hut drew many remarks from those along 

 the line of march. 



The decorations consisted of chrysan- 

 themums, roses, lilies of the valley,, 

 daisies, ferns and autumn leaves. On 

 the front of the machine is a large kew- 

 pie holding two streamers of tulle, 

 which ran to the rear of the car, where 

 they were held by two large kewpies 

 placed there. Along the tulle stream- 

 ers, as well as here and there among the 

 flowers, hand-made tulle butterflies were 

 l)laced. Tlie tulle butterflies are a pat- 

 ented decoration and are being used 

 on florists' packages in the community 

 and have become quite popular. The 

 ])atcnt rights are held by Miss Flora 

 Louise Hess, who decorated the car. 

 She is connected with the G. A. Acker- 

 man Co. 



The ;Munk Floral Co. took second prize 

 and E. D. Shivers third. 



STORE IS OWN SIGNBOARD. 



Cherokee road is a favored route for 

 Louisville automobilists. On this high- 

 way, opposite Cave Hill cemetery, one 

 of the most noted and best kept burial 

 grounds in the countrv, is the store of 

 Marret & Miller. Its fifty feet of front- 

 age is all, save the entrance, devoted to 

 window space. There is lots of it and 

 considerable quantities of flowers are 

 required to fill it. Yet J. S. Miller 

 thinks it the best advertising to keep 

 all the space filled not only by day but 

 also at night. When dusk comes a 

 powerful battery of electric lamps lights 

 the entire fifty feet of window space. 

 In addition, the side of the greenhouses, 

 which extends sixty feet farther down 

 Cherokee road, is lighted in the same 

 manner. Mr. Miller believes the elec- 

 tric light bill is a small item compared 

 with the advertising return he gets. "No 



