NOVKMBKB 17, 1921 



The Florists^ Review 



43 



that they were the most popular thing 

 exhibited at the show. 



Flowers Got Most Attention. 



At times the hall was too crowded for 

 the visitors to move about and see all 

 the booths of exhibits, but at such times 

 the flowers received almost undivided 

 attention, as they occupied the center 

 space of the center row of booths. The 

 growers and wholesalers were most lib- 

 eral in furnishing plants and flowers, so 

 that the allotted space was not sufficient 

 for their staging. Fortunately, most of 

 the exhibitors in the center booths were 

 banks and business associations, who 

 had no merchandise to show. Tables 

 were placed in their booths and used for 

 displaying .flowers. At the front en- 

 trance was a space 6x75 feet all used for 

 floral display. The result of this was 

 that the center of the hall looked like 

 a bower of flowers. Judging by the 

 many comments and exclamations of 

 how beautiful the flowers were, they 

 must have made a deep impression on 

 the visitors and surely made new flower 

 buyers, for no one who saw how the 

 spectators enjoyed them and heard the 

 remarks of admiration can refuse to 

 believe that those in attendance will 

 soon be flower buyers. 



Best Advertising Copy. 



From my observations, I am con- 

 vinced that the flowers made a deeper 

 and a more lasting impression than the 

 most eloquent copy ever written for a 

 florist's advertisement. It was also 

 noted that many visitors got out their 

 notebooks and wrote down the names 

 of plants and flowers; also asked numer- 

 ous questions pertaining to their care 

 and culture. Flowers made up as they 

 are sold to the public were shown, so that 

 the visitors could select just what they 

 would want for their next occasion. 



Baskets of mums, pompons, roses and 

 carnations were on display. Corsages, 

 colonial bouquets and a bride's shower 

 bouquet of lily of the valley attracted 

 much attention, as did also a brides- 

 maid 's bouquet of sweet peas and roses, 

 and corsages of sweet peas, roses, valley 

 and orchids. All were admired. Many 

 were the maidens who inspected the 



Frank OcchsUn's Plant Exhibit, Prize-Wlnncr at Uptown Chicago Show. 



wedding flowers most minutely, as 

 though occasion for their use was not 

 far away. 



Advantage Should Not Be Lost. 



In concluding these observations on a 

 flower show in connection with exhibits 

 of other merchandise, I am convinced 

 of the fact that such opportunities 

 should be taken advantage of whenever 

 presented. There is the advantage of 

 the crowds who come to see other ex- 

 hibits, who possibly would not come to 

 a flower show, and there is not the ex- 

 pense of a proifessional flower show. The 

 stock is easily obtained, because it does 

 not have to be in the specimen or prize- 

 winning class. But the great advertis- 

 ing value lies in the fact that we are 

 exhibiting alongside of other merchan- 

 dise that is always in competition with 

 ours, and the public is so captivated by 



the flowers that only scant attention 

 is given to the other exhibits. Only by 

 intimate comparison with other mer- 

 chandise do flowers show their true value 

 as a birthday gift, as a token of love 

 and esteem, as condolence to the sorrow- 

 ing and as a gift supreme for all occa- 

 sions. 



The space used for the flower exhibit 

 was donated by the exposition associa- 

 tion. Other expenses amounted to about 

 $300. The cut flowers on display and 

 used for making up were estimated at 

 market value to be about $800. 



Peter Pearson. 



' • BEGABDING PBISCILLA. ' ' 



A. N. Pierson, Inc., Cromwell, Conn., 

 and the Montgomery Co., Hadley, Mass., 

 announce that they have withdrawn the 

 rose, Montgomery's Priscilla, and that 

 it will not be disseminated. This is a 

 most unusual step, especiajly as over 

 150,000 plants already have been sold 

 and a large amount of stock had been 

 worked up because of the expectation 

 of filling orders from all parts of the 

 United States. 



The reason why Priscilla has boon 

 withdrawn is that growers who have 

 been testing it, at the request of the 

 disseminators, have reported that they 

 did not find the color satisfactory and 

 that the flower lacks substance. This 

 was not the belief of the originators and 

 disseminators, but they bow to the will 

 of the majority. 



Such a step is heartily to be com- 

 mended. Whether or not Priscilla would 

 have proved satisfjictory in the hands 

 of the average rose grower, its with- 

 drawal will go far toward strengthening 

 confidence and the immediate loss of 

 sales will be reflected in increased sales 

 whenever these disseminators are ready 

 to place another variety on the market. 



Prize-Winning Cut Flower Display, Staged by Poehlmann Bros. Co. 



Hartford, Conn. — Kenneth T. Mackay 

 announced in the local press the open- 

 ing of his flower store at .328 Asylum 

 street. The opening occurred October 

 29. The public was invited to attend. 



