NOVB.MUBU 17, lOlil 



The Florists^ Review 



43 



that they wore the most popular thing 

 exhibited at the show. 



Flowers Got Most Attention. 



At times the hall was too crovvdiMl lor 

 the visitors to move aljout and see all 

 the booths of exhibits, but at such times 

 the llovvers received almost undivided 

 attention, as they occupied the center 

 sjiace of the center row of booths. The 

 growers and wholesalers were most lib- 

 eral in furnishing plants and flowers, so 

 that the allotted space; was not sufficient 

 for their staging. Fortunately, most of 

 the exhibitors in the center booths were 

 banks and business associations, who 

 had no merchandise to show. Tables 

 were placed in their booths and used for 

 displaying Howers. At the front eu 

 trance was a si>ace 0x75 feet all used for 

 floral disi)lay. The result of this was 

 that the center of the liall looked like 

 a bower of flowers. Judging by the 

 many comments and exclainat ions of 

 how lieautiful the flowers were, they 

 must have made a deep iniiiression on 

 the visitors and surely made new flower 

 buyers, for no one who saw how the 

 sjiectators enjoyed them and heard the 

 remarks of admiration can refuse to 

 believe that those in attendance will 

 • .soon be flower buyers. 



Best Advertising Copy. 



From my observations, I am con 

 vinced that the flowers made a deeper 

 and a more lasting imjjression than the 

 luost (do(|uent coj>y ever written for a 

 florist's advertisement. It was also 

 noted that many visitors got out their 

 notebooks and wrote down the names 

 of plants and flowers; also asked numer- 

 ous (|itestions pertaining to their care 

 and culture. Flowers made up as they 

 are sold to the public were shown, so that 

 the visitors could select just what they 

 would want for their next occasion. 



Baskets of mums, pomjions, roses and 

 carnations were on display. Corsages, 

 colonial bou(|uets and a bride's shower 

 boucpiet of lily of the valley attracted 

 much attention, as did also a l)rides- 

 maid 's boucpu't of sweet peas and roses, 

 and corsages of sweet peas, roses, valley 

 and ondiids. .Ml were admired. Many 

 were the maidens who iiispected the 



Frank Oechslin's Plant Exhibit, Prize-Winner at Uptown Chicago Show. 



wedding flowers most minutely, as 

 though occasion for their use was not 

 tar away. 



Advantage Should Not Be Lost. 



In concluding these observations on :i 

 flower show in connection with exhibits 

 of other merchandise, I am convinc<'d 

 of the fact that sucdi opjiortunities 

 should be taken iidvantage of whenever 

 presented. There is the adv.antage of 

 the crowds who come to see other ex- 

 hibits, wild jiossibly w(uil(l not come to 

 a flower show, and then' is not the ex 

 jieiise of a profession.al flower show. The 

 stock is easily obtained, because' it does 

 not have to be in the specimen or j)rize 

 winning class. Hut tlie great advertis 

 ing value lies in the fact th;il we are 

 exhibiting .alongside of other nicrchan 

 disc that is always in compet it icm with 

 ours, and the jiublic is so capti\ated by 



the flowers that (inly scant attention 

 is given to the other exliiliits. Only by 

 intimate coin[iarison with otiier mer- 

 (diaudise do flowers show their true value 

 as a birthday gift, as a token of love 

 and esteem, as cotidolence to the sorrow- 

 ing and as a gift supreme for .all oi-ca 

 sions. 



The space used for the flower exhibit 

 w;ts donated by the exposition associa- 

 tion. Other expenses amonntcM] to about 

 .t;500. The cut flowers on disjilay and 

 used for m.aking uj) were estitn.ated at 

 market value to be about $800. 



Peter Pearson. 



" REGARDING PRISCILLA." 



.\. N. Pierson, Inc., Cromwell, Conn., 

 and the Montgomery Co., II;idley, Mass., 

 announce that they have witlidrawn the 

 rose, Montgomery's Priscilla, ;ind that 

 it will not he dissemin.ated. This is a 

 most unusujil step, es|ieciajlv as over 

 I.')0,000 plants already h.-ive'been s(dd 

 .'itid ;i large amount of stock had been 

 worked u[i lie<';iuse of the ex[K'ctation 

 of filling orders from all [)arts of the 

 United 8tates. 



Tlie reason why Priscilla has lieeii 

 withdrawn is th.at growers who have 

 been testing it, at the reepiest of the 

 dissemin.'itors, h.ixc reported that they 

 did not find the color satisfactory and 

 that the flower laiks subst.ance. This 

 was not the bcdief of the originator.s and 

 disseminators, but they bow to tlie will 

 ti\' the m.'ijority. 



Siudi a st(>[i is heartily to b(> com 

 mended. Whet her or not Priscilla would 

 ,lia\(' [troved satisfactory in the hanils 

 of t Ih^ .'iveriij^e rose <;rowii, its with- 

 ilr.iwal will go far tow.ird strengthening 

 <(inli(lence and the immediate los> oi' 

 ^ales will b(; refleited in increased s.iles 

 whenever these disseminators are re.ady 

 to place another variety on the market. 



\a V 



Prize-Winning Cut Flower Display, Staged by Poehlmann Bros. Co. 



Hartford, Conn. — Kenneth T. Ma 

 annoumed iti the loi-al piis~. tin- open 

 ing of his flower store at .'iliS .\sylmn 

 street. The opening occurred Oct(d)er 

 L'i*. The jmlilic was invite(l to attend. 



