84 



The Florists^ Review 



NOTBMBBB 17, 1921 



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Gig Harbor, Wash.— The Bay View 

 Floral Co. is now being conducted en- 

 tirely by Fred May. 



Berkeley, Cal. — Charles S. Button, for- 

 merly in the florists' business at Hol- 

 land, Mich., is engaging in the trade 

 again at 1733 Hearst avenue. 



LOS ANGELES. 



The Market. 



Not for a long time have there been 

 so many complaints from the retailers 

 about poor business as during the week 

 just passed. The unseasonably hot 

 weather possibly had a good deal to do 

 with this, for business always is hurt 

 when flowers do not keep well and it is 

 impossible to keep mums when the tem- 

 perature is hovering around 90 degrees. 

 It has long been a joke among visitors 

 to Los Angeles that there is a good deal 

 of "unusual weather," but this fall cer- 

 tainly has been unusually hot. Mums 

 continue to arrive in good condition and 

 in considerable numbers. Eoses are 

 plentiful and good. Other stock is 

 about as last reported. 



Wholesalers say that business is fair. 

 The demand for mums fell off suddenly, 

 but roses, good carnations, African mari- 

 golds and other good shipping stock con- 

 tinue in good demand. Heather will 

 probably be in much earlier than usual 

 — also owing to the heat — and this 

 stock, of course, ships well everywhere. 

 Poinsettias also will be early this sea- 

 son, owing to the warm weather. Vio- 

 lets are in, but cooler nights and rains 

 are needed to make them ship well. 



Various Notes. 



Late as it is for dahlias, the new pure 

 white decorative variety. Polar Bear, is 

 still in fine form at Howard & Smith's 

 nursery. Unlike many of this type, it 

 has a stiff, straight stem, which holds 

 the flower up so that it "looks at you," 

 while the pure shade of white and the 

 great width of the petals give it a char- 

 acter distinctly above the average. 

 Northern growers who saw it recently 

 were loud in its praises. Altogether, it 

 is one of the finest and best novelties of 

 the year. 



The Patrick Floral Co. is the title of 

 a new company that has opened a store 

 at 614 Pine avenue, Long Beach. The 

 partners are Chas. F. Patrick and C. K. 

 Schucan. Mr. Schucan has been con- 

 nected with H. N. liOwe, in the same 

 city, for several years. 



Owing to the fact that the building in 

 which they are located, on West Third 

 street, has to come down, Wolfskill's & 

 Morris Goldenson will have to move and 

 thus another of the old landmarks in the 

 trade will disappear. This store was 

 opened many years ago by Morris 

 Goldenson. and when the Wolfskill in- 

 terests sold out, about eight years ago, 

 he bought their business and added it 

 to his already well established trade. 

 Since then, Morris has practically gone 

 out of the business, the active head be- 

 ing his brother, Albert. They will prob- 

 ably move farther south, but a location 



has not yet been selected. The lease ex- 

 pires about New Year's. 



W. Armacost & Co. report that carna- 

 tions and other flowers that formerly 

 could not be shipped satisfactorily over 

 the desert to Salt Lake and other Utah 

 points are now going through in fine 

 shape. A representative of the company 

 was in several cities and saw the boxes 

 opened. When the unusually hot 

 weather for October and November is 

 considered, this is an encouraging rec- 

 ord. Mr. Royston has returned from his 

 eastern trip. 



S. Murata & Co. are shipping large 

 quantities of red ruscus and Japanese 

 frieze roping for Christmas use. A fine 

 line of sweet peas is also being handled. 



Fine crops of roses are now being sent 

 to the E. C. Amling Co. from Amling 

 Bros., of Santa Ana, and the out-of-town 

 demand is good. 



Judging by the appearance of the 

 poinsettia fields, Paul Ecke will be able 

 to ship cut flowers much earlier than 



usual, as they are already showing color 

 in the warmer places. Both flowers and 

 foliage are particularly good-loeking, as 

 the warm, dry weather suits these plants 

 exactly. H. E. R. 



SAN FRANCISCO, CAL. 



The Market. 



Paper White narcissi and freesias 

 have just begun to arrive and are sell- 

 ing satisfactorily. Roses are scarce, but 

 what there are seem to be of good qual- 

 ity. Outside stock is plentiful. French 

 marigolds, which are used for garlands 

 in decorations of autumn coloring, are 

 sufiicient for the demand. Large, good 

 chryisanthemums are plentiful and, as 

 the demand from certain sections of the 

 east has dropped off for the present, 

 there are plenty of them for all require- 

 ments. Pompon chrysanthemums are 

 now in all their wealth of autumn color- 

 ing, from mahogany and wine color to 



For Thanbgiving 



We will have Mums, Pompons, Carnations, 

 Roses, Violets and all seasonable flowers 

 that will ship well any reasonable distance. 



Best of Greens of all kinds. 



L. A. FLORAL COMPANY 



7%« Hotum of Quality and Smroiet 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Writa for Special Pricea 



Mention The Review when you write. 



THEY SHIP WELL 



We mean the 



VIOLETS 

 ROSES AND CARNATIONS 



Our stock is the finest coming to this market and our growers were never 

 in better shape than this season. 



Our packing methods insure good results and our prices are right on all 

 classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldast and Moat Exp*ri*ac*d Shippar* in California 



WE NEVER MISS 



