98 



The Florists' Review 



NOVBMBBK 17, 1921 





The florists whose cards appear on the pages carrying this head, are prepared to fill orders 

 '""""" from other florists for local delivery on the usual basis. 



Index to Pink Part Appears This Week on Pages 95 and 96 



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PRESIDENT 

 PENNOCK'S 

 ADDRESS 



Contlnu('<l from a forward pa?c. 



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pamplilct and distribute it free or at 

 a nominal cliarge. The results would 

 certainly be warranted by increased 

 sales among the plantsmen and the cut 

 flower men — a splendid bit of publicity, 

 not only helping the chrysanthemum 

 business, but every branch of the flower 

 business as well. Creating a love for 

 flowers means just that much more pub- 

 licity for the sale of flowers. 



Hardy Mums. 



Speaking of hardy chrysautheinums 

 brings to mind what Miss Boardinan, 

 one of the commissioners of the District 

 of Columbia, said at the annual meet- 

 ing of tlie C. S. A. in Washington, last 

 year, of the possibilities of chrysaiitlie- 

 niums for jiark use. Slic did not see why 

 clnvsanthcniums could not be used in 

 decorations in the ])Mrking spaces and 

 ]iarks tliat dot tlie city, making Wasli- 

 ington a city of chrysanthcnuinis. Tliis 

 is extremely interesting to note, in com- 

 parison with the way I saw hardy chrys- 

 ;nithemiinis used in Germany, an cxani- 

 ])lc we might profitably follow in this 

 counliv — private homes, business houses 

 and public buildings had window boxes 

 <ilh>d with hardy clirvsanlliemums, a box 

 at every Avindow, usually :ill one color 

 on a building, generally cerise, yellow 

 (ir pink, giving some beautiful effects. 

 Then, in the i)arks and squares the plant- 

 ings are generally in border efFects. The 

 riermans are great for set designs in 

 their flower l)eds, well planned and 

 thought out, beautiful and well ke])t as 

 a rule, sometimes a little clashy as to 

 colors; for instance, cerise and pink to- 

 gether, very striking, but ])leasing nev- 

 ertheless, despite our American taste 

 for more blending and harmonious color 

 effects. 



Experiences Abroad. 



In Berlin the window displays in the 

 flower stores were much more lavish and 

 pretentious than in any other cities that 

 r visited in Germany. There were some 

 wonderfully beautiful windows of green- 

 house-grown chrysanthemums, splendid, 

 large specimens. Berlin and a few other 

 cities wore able to support a better class 

 of flower stores on account of having 

 such a large foreign population, and at 

 the rate of exchange what would be an 

 extravagance to a German was a reason- 

 able price for a foreigner. Their mark 

 in pre-war times was worth 24 cents and 

 a fraction. When I left Germany it was 

 worth five-ninths of a cent. So you can 

 readily see why the foreigner had such 

 an advantage over the German when it 



In Louisville, Ky. 



the large, new store of 



MARKET & MILLER 



with its modem equipment and 

 increased facilities, can give the 

 best service on telegraph orders 



We always have good, fresh stock, 

 and we always give just a little more 

 for the money to insure satisfaction. 



MARKET & MILLER 



814 to 822 Cherokee Road 

 LOUISVILLE, KY. 



ESTABUSHED 1878 MEMBERS F. T. D. 



came to buying something that was 

 considered a luxury. One of the largest 

 retail florists in Berlin said he felt when 

 the war was over his business would be 

 over, too, but much to his surprise it 

 has steadily increased each year, mainly 

 on account, I should say, of the increase 

 in the foreign population. By this I 

 don't mean to say other cities were not 

 doing business in the flower line, for 



they were, as all the Germans, in fact, 

 French and English as well, are great 

 flower lovers. Probably other European 

 countries are, too, but I only visited 

 these three, except Luxembourg, where 

 I spent one day, and there the people are 

 just as fond of flowers as in the other 

 countries. In Germany every garden 

 has its chrysanthemums; even some of 

 the vegetable plots in the city have their 



