NOVBMBKB 17, 1921 



The Florists^ Review 



101 



lei^e^>fr Uc li vc iy=geparfa«e 



The flo rists whose cards appear on the pages carrying this head, are prepared to fill orders 

 ^~'- from other florists for local delivery on the usual basis, ' 



FOREIGN SECTION 



ENGLAND 



Yott can 



"Say Jt with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Members 

 F. T. D. 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Hembers 

 F. T. D. 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



CABLE US YOUR ORDERS FOR 



ENGLAND 



With fifteen important shops in good centers, we are 

 the largest florists in England and l>etter equipped 

 than anyone else to carry out cable orders. 



DlNGLLYS, Ltd 



Head Office: Cambridge St., MANCHESTER 



LIVERPOOL Branch, 2 Parker St. 



SHEFFIELD. ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



corner of chrysanthemums. In both 

 Germany and Enjjlaiul chrynantliomums 

 appear mueli earlier in the season than 

 with us; in Germany they appeared in 

 the shop windows the beginning of Au- 

 gust, whites, yellows and pinks; I un- 

 derstand in England as early as the mid- 

 dle of July. When I reached England 

 about the middle of October they were 

 far more plentiful than with us at the 

 same time of the year. I never before 

 saw so many chrysanthemums as at Co- 

 vent Garden, not hundreds but thou- 

 sands of boxes. They do not unpack 

 them, but sell them in the boxes as they 

 come from the growers, charging for the 

 boxes and crediting them when returned. 



English Mum Growers. 



Unfortunately, I did not get into anv 

 Pf the larger greenhouse establishments 

 in Germany where thev grew chrvsan- 

 themums, l.ut in England I did, vi.sitinir 

 a numl)er of the larger growers and 

 spending a very interesting day at 

 iiamjiton with the Pages, and at Ux- 

 uridge at Lowe & Shawver's. In the 

 greenhouses the chrvsantllemums are all 

 grown in 5-inch to 7-inch pots. The only 

 ones grown in the ground are under bur- 

 lap covering or tcmporarv flat houses, 

 made of coldframe sashes,' not heated— 

 usually varieties that are not disbudded. 

 "ne of the most extensive chrysanthe- 

 mum places I ever saw was at Lowe & 

 Sliawyer's, where thev force half a mil- 



Would You Follow An Arrow 

 That Has No Follow? 



At the Toronto Convention, I button-holed every man 

 I could, about the question of putting prices in florists' 

 windows. 



Found that a surprising number of them are fast over- 

 coming their prejudice and getting down to brass tacks. 

 Getting down to the basis where other successful mer- 

 chandising methods have long since struck. 

 The basis that shows what it is and tells what it 

 costs. 



If the makers of the highest price car made, The Rolls 



Royce, find it pays to come right out flat-footed and 



advertise the price, isn't it foolish for you and me to 



contend that pricing flowers in our windows cheapens 



our shops? 



Some of us are kidding ourselves by going half way, 



by pricing the flowers in our ice box. 



But man alive, the passers-by can't see those prices 



by looking into your window. 



You admit that the main purpose of your window is to 

 be a sort of glorified arrow pointing to you and what 

 you have to sell. 



But if there are no prices in the window to tell a man 

 where he is going to get off, nine times out of ten he 

 gives you the go-by. 



Having crowds of people stop to look in your window 

 may look like business— but it's the people who come 

 inside who buy. 



Your window us an arrow may have done its job point- 

 ing; but does it lead folks inside? 



Show windows are for show. 



Selling windows sell. The successful window is both. 



It shows, then sells. 



Let's go. 



New York's Favorite Flower Shop 



Fifth Avenue at 58th Street 



lion plants. The day I was there it took 

 four large trucks to haul tiieir cut of 

 clirysanthemums that went to London. 

 This did not include other markets, Liv- 

 erpool, Birmingham, Glasgow, etc. 

 P^verything on tlic place — and it was an 

 immense place — was as neat as could be, 

 and every house and frame a money- 

 maker, in the best possible shape, a rev- 

 elation to me. 



German Methods. 



In Germany I met Robert Bloss- 

 feld, of Potsdam, who has written me a 

 few lines about chrysanthemums in Ger- 

 many and I quote from his letter: 



"Chrysanthemums were always grown 

 with great success by German gardeners, 

 notwithstanding in the western prov- 

 inces Belgian and Dutch chrysanthemum 



