28 



The Florists* Review 



Feuucauv -J. lltL".' 



iisi'd. Tlicsc arc jiut, on li-t Icrhcails, 

 .st at t'liicnf s ami cmn cUiix's (iiiriiiji Hit 

 moiilh iircccdiii;: St. N'alciit iin' "s day. 



Some (irj^aiiizat 'kuis, ar ^ lliciii tjic 



Iiiiiiaiia State l''l(irists' ,\vs(H-iat ion. 

 have iiiaile up orders I'or siicli sli(d;eis 

 aJiioilf,' tlu'ir meinliers, mi th.il e\i-e]e 

 fioiially low prices iri,-iy he olitaiiied. 

 Instead ol' paying; '.mi cents per tiioiisaiid 

 in lots of III, (111(1. the iiieiiilMrs olit.-iin 

 tlie stickers at ti.'i cents a llioiisand in 

 lots of KlII.IKMi, Tiiis is one service a 



. HnnU Tr»»Tr»pli 



Stressing Sentiment. 



Ilorisis' chill nia\ do its iiiemlieiv with 

 out i'Xpeii>.e fiirtlnr tli:ni llir -ec- nt ary '~ 

 t itiie. 



Put Effort on Circulars. 



('irculars must Im prep.ned well tie 

 folidi.-ind, and, to .appeal to tlm^e wlm 

 will spend nioMe\ t'nr St, \' .a lent i lie '^ 

 d;iv. tliey must lie part icii l;i rl \ altr.-ic 

 tive. I'erliaps a little more money i^ 

 spent on these circulars than on tlio^e 

 for other ilays, liecaiise the liasic ajipe.-il 

 ot' the day is less \vi(les]ire;iil and the in 

 tensive apjieal of the tlori^t must 1m 

 stronger. Tiie (drculars pro\ ided li\ 

 tr:idc ore.ani/,;it ions .-ire |i:irt icul.arl )■ 

 ;;ood t'or this d.ay and .appeal to llnrisl-- 

 in the small town, who ha\e not print 

 ine; t'.acilities I'm producing elalMnate 



pil'ces of ^.ales copy. 



Window.^ ma\ he m.adi ol i^|iecial 

 ser\ ice in the c,-imp,aij^n tor St. \':ilen 

 tine'-. d:iy orders. There .-ire ni.-iny ways 

 in whiidi the dis|i|;iy space m:iy he iii;ide 

 ;ittr:icti\e uilli red lic;irts. ;,;ilt .■irrows. 

 ciipids. etc.. and at thi^ time tin' -ales 

 clerks ii-u;illy li;i\e plent\ nt' time to 

 iii.ake ;i cood pih of the window di'cora 

 tioii. Sonic tloiist- lind the hc.-iit 

 sli,a]ied ho\e in whicdi \;ilentine cor 

 s.aocs .-ire sent out form ;in e\cellent win 



dow displ.ay. If two or tlinc -| i 



mens ot' the tyjie ot' coi-a^is tlie\' con 

 tain .are ;iKo placed in the window, the 

 )i;isser-- p.iy part ii-iil.ir .ilteiition. Sup 

 ]dy houses now.adav'- pro\ idc many 

 thiii;^s whii li ;ii-e iisrini tor tlii- holid.av. 

 hot li in dec-or.at iiie the window and orti.a 

 meiitiny the hoxe- which .iic to carry 

 the St. \';ilfnt ille "s d:i\ older-. 



Newspaper Valuable Medium. 



The Tueiliinii f<ir securing orders loi 

 tliis lioliil.ay th.at is most largely ii-ed 

 and most hiehl\- Jiri/ed is tlo' local 

 newspaper, on the day precedin;,' .and 

 on tlie iiiorniii<.; of St. Valentine's d;iv. 

 An a n iKiii nceiiieiit in a consjiiciion- 



sp.ace in ei'lier or hot ii of these issues 

 ser\'es ;is a reminder to tiiosc llower 

 hiiyers who ne\'er think" ot' anything 

 until the Last minute and it ei\-('s the 

 liii.al stimulus to those who li;i\e thou^flit 

 hut not ;lcted. •'•M'.^' '"■' ""^ advertis- 

 ing should he |irepared well in advance 

 ;ind efl'oiM |iut upon it, so that it will 

 he as attra(di\'e as jiossihie. Orieinalit.v 

 is desirahle, hut not alwavs to lie ho|ied 

 lor, sinci' the sayinj^' is old tiiaf there 

 is nothing new under the sun. Kiit the 

 ideas wliiidi h,a\e heeli used hid'ore, and 

 those ad.apted t'roiii others, may he ini 

 pro\ I'd upon, and it is in tiiis improve 

 ment th.'it ;id\ ei't isiii;^ hecomes most el' 

 feclixe. It will |).'iy, foi' t his occasion, to 

 ;;e| the services o I' ,'i com nier<' iai artist 

 to provide a skctidi, if not an entire la,v 

 out, for your .-idv crt isemeiit . Some oi 

 the most efl'e(ti\(' jiieces of newsp;i|ier 

 .■id \ ert isine h:i\e heen reproduced in 

 these columns in other yi'ars and with 

 this .-irticle are shown several which 

 proved notahly eood in Uti'l. 



Make Them 'Valentines. 



In makiii;^ preparations for lirin^in^; 

 in tile liiisiness, the florist slioiihl not fail 

 to devote plenty of attention to t;ikin;,' 

 care of the husiiiess after it does c()me 

 in. He should have jilenty of those trin 

 kets of \-.'il'iolIs kinds oll'eled hv the su]i 

 ply hoiisi's which m.ike the tlowers sent 

 on that d;iy re.'illy valentine niessaijes - 

 the lii'aits, the cards, the cupids, the 

 li:iskets, till. lioM's, the rildions, the ,'ir- 

 Mivvs, etc. He should prep.'ire to olTer, 

 at .$.'!, .ft ami $'>. htliudies ot' vioU'ts or 

 cors;i.;j('s of otiier tlowers, with the Hour 

 i-hes that make these jiart ic iilarl y ;ip 

 propii.'it e, .'ind he should have, as well, 

 plants in haskets, similarly ornamented, 

 which can he sold for soniewlier(> near 

 the saiiii' |irice. If the florist mai<es ade- 

 ipiate preparations to mak'e orders on 

 this il;iy truly \';ilentiiie orders, he will 

 make re;,''iilar oiiservers of the d;iy out 

 of c.asnal customers, and so p;ive the 

 way t'or hetter holiday s;iles .aiudher 

 ve.-ir. In no husiuess is it so important, 

 alter h.'ivine ex|ieTided the effort neccs 

 s;iry to ;;et ;i |iossi)i|e buyer into the 

 store, to care for him with such s.'itis 

 t'.'icti<in 111 the customer that he or she 

 returns, not only once, hut a second and 

 third time: I'or this holiday, therefore, 

 tiorist- -Ijiiiild not only jirepare to de 

 vote minli cfToit to yet husiuess, hut 

 thev -hoiild ei\i' ,'imple .'ittentioii .as 

 well to c.-irin;^ t'or the husiuess .-ide 

 ipia telv. 



TRI STATE MEETING. 



.\levers. Kisiiiarck, .\. !>.; secretary 

 treasurer, K. F. Cestie, l''arj;(), X. I). For 

 directors, K. \V. Schuster, ('ro<d<ston, 

 Minn., and .\. I'. landhery, of RuKl>y, 

 \. I '., were (dect ed. 



North Dakota's First Show. 



The tinest feature of the meetine was 

 the llower show, held in connection with 

 the ineeliny. Three yold hroiize medals 

 offered hy .M.'ix Schliiij,^ were ijiveu for 

 the hcst exhibits of hlooniiufi' plants, cut 

 Moweis .-ind retail work, res[iect i V(dy. H. 

 \'. Siehrecht, .Mierdeen, S. I)., Won tirst 

 medal for the tinest display of hlooniinj; 

 plant-, with an I'.xci'pt ionally fine display 

 of more th.-iii lii(» eyclaiuens. The 

 Smedley t'lor.'il Co., Farj^o, \. I>., re 

 ceived first medal for cut flowers ;in(l 

 .also the nied.'il for retail work. The fol- 

 lovvinc occupied exhibition sp;ice: Ji. 

 !'. Siehrecht, Aberdeen, S. D.; Slodwell 

 Flor;il <'o., I'.ireo, X. I).; Smedley Floral 

 f'o., I'.ireo, X. I>.; .1. \V. Brii^fis, Moor- 

 he.'id, .Minn.; F. \V. Schuster, Crookston, 

 Minn.: Mcfllrov's l'"lovver Shop, (!rand 

 Forks, .X. I).; ('Iiicayo Flower (irowers' 

 .\ssociat ion, ('hicaj;o; l'^. ('. .\inline Co., 

 t'hicajio; Toehlniaiin Rros. Co., ('liicac;o; 

 C. C. I'ollworth Co., Nfilvvaiikee. Wis.; 

 .\mericaii Hiilh Co.. Chicago; \';iuyhaii 's 

 Seed store, Cliicaee; ( ). R. iM-khardt Co., 

 ,st. I'aul. .Minn., and ttie Lindsay Floral 

 »'o., .Minneapolis, Minn. I'aul C. Klin<;- 

 spoiii. ('hic.aeo, attended. The I'oehl- 

 iiiann lim-. Co. vv.as reiiresenteil hy W. 

 Snvdei- and wife. Mr. Snvder had .a 





'T'HF: beautiful ».cntiments ol St. V.\lcn tine's 



Day (.an hf^x he expressed bv llic langiia-je 



, ot liowiTs Nature has provuiiil its most deluale 



and bea\itifui blossoms fcr this happy occasion. 



A Corsage Bouquet 



A hcauiifiil CaMli-y» OichiH. fifsii.) luio bunch 

 i^f ;00 l>(.uh!c Violets, cAUi;lit up urh d.iiniy 

 ribbon, in apprnpnale ValcDtim- O 'J Pi\ 

 Brx, conir!.-tr i t ^«3.oU 



A miirc vlahonitc boaquct for $5 00 



At Grand Forks, N. D. 



The aniiii.il nieetiii;; ol 111,' TiiSt.'ite 

 Florist-' .\ --oci;ii ion, wriicli inrliides 



mher- of the tr.'ide in Xortli H.'ikot.i. 



nortlnrn South M.'ikot.'i .-ind iiortliwe-t 

 erii .M i n iie-ot.'i. v\;is held .1,'inuarv Jii ;it 

 the Frederi. li hotel. (Ir.aiid l'ork<, X. 1). 

 The full memher-liip of the .'is-oci.'it ion 



V\;i- ple-ellt. with two eXceplioll-. ;ind 

 ihi- Wa- e,.|||.i-,| lly decl.lleil the lii'-t 



mei't i ny yet held. 



.\t the aniiii.-il li:iiM|Uet in the Idiie 



room of the lietrl there Well' t h i I't \ 

 -e.'lted. llltere-til|M tails- Were eivell h\ 



I 1 iiy I leiich. ol I he .\ iiieiiean I'.iilli 

 Co., Chic.'ieo; IMw.'ird ( :oldell-teiii. of 

 \'.'iiielian 's Seed Store. < 'liica'.^o, .'md I'.. 

 I". Siehn i-lit, ot' .Xherdeeii, S. 1>. .\ uiim 

 her were elected to meinhership ;illd the 

 foliowine- ofticij's were elecled for the 

 coming ye;ir: I 'le-ideiit , I'.. |-'. Siehi-echt. 

 Aherdeell. S. |). ; v ice pre-idenl . ]'. .1, 



Orchids 



(.irniimr full %'\/.t Calllr^a C^rt.-lij< 

 txquikiir flower Aoiericj kno^ 



$1.50 



Violets 



River Double Violcls, Bunch o( lOn <) I .OU 



h/7s6 



PAt.MKR HOU^E 

 \\ DRAKE HOTKL BLACICSTONE HOTEL 



Featuring Flowers. 



I'lie -.'imph' line. The All.'iu lluiuason 

 Co.. Cliir.'ieo. w;is represented with a tine 

 'li^l'l''|.\'. The (). K'. F.'kh.irdt Co., of St. 

 i'aiii, w:is represented |,y William Topel 

 "ilh ,'1 fine line of h.'iskefs ;ind sui>]di»»s. 



•Miu'c th.-iii- I, .-,(111 p.Tsons viewed the 

 exhihilion. which was the first llower 

 -how to be h, hi ill South Makota. Focal 

 .■irraiiceinents were in charee of T 1' 

 MiFlroy. a-sisted hv Mr. Lovell ' of 

 l.'iveil \- Son. 



'"1" 'lext nieetin-- of tio' associ.ation 



