Febbuarx 2, 1922 



The Florists^ Review 



69 



The florists whose cards appear on the pages carrying this head, are prepared to fill orders 

 ""'■'■■"■ from other florists for local delivery on the usual basis. 



I FOREIGN SECTION 





ENGLAND 





You can 



"Ss.y It with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Rower 



Service 



Hembera 



r. T. D. 1^ 

 BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



Members 

 F. T. D. 



LIVERPOOL 



BRUSSELS, BELGIUM 



MCRriT ITP The leading FLORIST 

 . r rvWU 1 n., 20 Rue des Colonies 



Prompt service anywhere in BELGIUM, 

 HOLLAND and GERMANY. Orders 

 filled to your entire satisfaction. 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



CABLE US YOUR ORDERS FOB 



ENGLAND 



With fifteen important shops in good centers, we are 

 the larsest florists in England and better equipped 

 than anyone else to carry out cable orders. 



DINGLEYS. Ltd 



Head Office: Cambridge St. , MANCHESTER 



LIVFRPOOL Branch, 2 Parker St. 



SHEFFIELD, ENGLAND. 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



enoc of three years," observed George 

 .lames, of C. G. James & Sons, llornell, 

 N. Y., who was puttiut^ the fmishiiiji; 

 touches on a eask(>t spray of Kose Co- 

 liimliia, which is in fine sliape at the 



Wcllsville place. 



• • • • 



•T. V. Laver, Erie, Pa., t'ominentiiifj 

 upon the steady sales on plants and 

 cut flowers, is inclined to give much 

 credit to week-end specials. Harold 

 Laver lias charge of the store end of the 

 business and finds that display adver- 

 tisements during the week create inter- 

 est — one week it is cyclamens; the next 

 Moek, primulas, etc. 



• • * * 



The Heepe (,"o., Akron, O., dming the 

 severest weather, featured a window of 

 spring flowers, every pot well dressed. 

 Bulbous stock, lilacs and begonias of 

 highest quality could not fail to attract 

 favorable notice. Good business is re- 

 ported in consequence. 



• • • • 



The Lakeview Gardens, Jamestown, 

 ^*^. Y., keep the store well supplied from 

 the mammoth range of houses. !^tock 



Who Is Buying This Hat? 



The other day 1 went into a hat shop with Dad, 

 while he got a new lid. 



The clerk was one of those wisely wise men 

 who knew exactly what you wanted before you 

 knew yourself. 



He promptly waltzed out with a "bonnet" and 



grasping it firmly with both hands, forced it 



forcibly down on Dad's head. 



Dad never said a word. Just took it off and 



laid it down. 



This happened three times. 



Then Dad said, also with force: "Now, young 



man, if you are done trying on the hats you 



like, I'd like to try on one or two that I like." 



He at once went to the shelf, picked up a hat, 

 looked at the size, put it on, laid down the money 

 and we walked out. 



"Take a lesson from that hat boob," says Dad, 

 "and first find out what a customer likes, then 

 turn his like into a want and the want will turn 

 itself into a sale. Never force your likes or dis- 

 likes on them. 



"They don't care a hoot what you like. 

 "1 was so doggone mad at that fellow, that if 

 you hadn't been with me, I'd come away without 

 buying a thing." 



Ever since then we have been making it our 

 business to sell people what they wanted, instead 

 of what we liked. 



We have been selling them satisfaction, instead 

 of just flowers. 



How about it, do you, or don't you believe Dad 

 was right? 



Don't forget your special appeal for F. T. D. 

 orders on Lincoln's birthday — February 12lh — 

 and Valentine's Day — February 14th. 



New York *8 Favorite Flower Shop 



Phone Plaza 8190 Fifth Avenue at S8th Street 



•^r*^ 



liere shows tlie beneficial effect of re- 

 cent sunshine, following a long jicridij 

 of dull weatlier. 



• « • « 

 George A. Heelas, Jamestown, X. Y., 

 finds the addition of an a\ iary leally 

 profitable. The young folks, esjiecially, 

 are interested and bring alojig their 

 elders. Puvehasc usually follows the 

 admiration expressed. "Puts life into 



the business," commented onr liustling 

 fellow craftsman. 



* * * • 

 F. E. Selkregg, North East. Pa., had 

 gone to make a deposit at the bank, 

 ^frs. Selkregg was potting small ferns 

 and commenteil on their being pot- 

 bound, evidence of confinement being 

 seen in the rusty foliage. "Do you 

 know," observed the sage ladv, "that 



