Fbbbdabt 2, 1922 



The Florists^ Review 145 



John Watson Says: 



(You all know he knows the trade.) 



«T> 



I'd rather advertise in a big paper 

 than in a small one; its readers are apt 

 to be better prospects. 



"I'd rather advertise on the same 

 page with a dozen others in my line 

 than on a page alone; competition helps. 



"I'd rather have six inches in the 

 biggest and best paper than one inch 

 in six other papers. 



"Large space is more effective and 

 therefore cheaper than small space." 



i[Fiom ati aclclioss bolore the SoiitlieiTi Xurgor.Mnoii's Association.] 



Many ^ advertisers (in The Review already are 

 practicing what Mr. Watson preaches: 



From Medina. N. T. Trom South WllUamsport, Pa. 



Please slop ihe ad, as it lias sold all the plants we had. Please stop the ad. as it has sold all the plants wp had. 



for results. White Bros. T. R. McGinniss & Son. 



Prom Xenla, O. ^'°« ColumbuB. O. 



Stop the Vinca ad.; it did its work. L. H. Horlacher. TI.e results have been highly ^^" '•'^'■j\';'^';>'j,„,f^^^ ^ ^^ 



Prom Cbicagro, HI. Prom Ziancaster, Pa. 



Have found business very Kood for month of i=!eptembcr, Yoti have rightly said the man who complains of tlie cost 



thanks to advertisint;. Received thirty telegraph delivery of ad\citisinK lias spent iiiiuh money elsewhere than In 



orders, averaRint; one a day. Sent out only ten, but look The Review. I received my first order tlie same day The 



for a lar^e increase this month. Max I>. Cohen. Review came with the ad. Christian B. Groff, 



