Kkbkuakv 9. 1022 



The Rorists' Revicv^^ 



31 



appeuraiico and tlio demand lias been ex- 

 ceptionally good, especially on jonquil-. 

 Tulips are moving out nicely at a fair 

 price. Lilies have been especially in de- 

 mand, both calla and Easter, but 1 'i " 

 supply has not been sufficient to meet 

 this demand. Pussy willows are one or 

 the prominent varieties in the market at 

 the present time. Lily of the valley is 

 on the market, but the demand is lim- 

 ited. The demand for calendulas has 

 also been greater than the supply. 

 Paper White narcissi, white and col- 

 ored frcesias, etc., are also in this mar- 

 ket. The demand for colored freesias 

 far exceeds the supply. 



Various Notes. 



The monthly meeting of the Ketail 

 Florists' Association was held at the 

 Hotel Chatham Thursday, February 2. 

 There was a small number of memi)ers 

 present. The president rei^orted that 

 the charter was now in progress and 

 it was hoped that before the next 

 monthly meeting the organization would 

 ije chartered. 



B. L. Elliott and family left last week 

 to visit Henry Bardsley, clay pot iianu- 

 facturer, at Melbourne and Davtona, 

 Fla. 



Joseph Thomas, of Greensburg, Pa., 

 and William Lowe, of Pittsburgh, left 

 last week for Miami, Yla. H. .J. H. 



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SOMETHING YOU CAN VST.. 



As spring approaches, the sMp]»ly of 

 l)lants increases, and it is desirable that 

 every florist dealing with the public 

 give thought to the ways and means of 

 merchandising the large quantity of ma- 

 terial shortly to beeonu available. 

 There are many ways of reaching the 

 puijlic, but none seems easier of general 

 adoption than the one emjiloyed by Man- 

 g(d & Co., Chicago. Their method is 

 shown in the accompanying, illustration, 

 which is a reproduction of an advertise- 

 ment published in Chicago's most widely 

 read newspaper. Such a'l advertisement 

 put out in half a million coj)ies of a 

 newspaper read by the well-to-do ele- 

 ment cannot fail to influence large num- 

 bers of buyers. The ide.'i is adaptable to 

 any kind of flower bu^.ness, large or 

 small, and to any community. The ad- 

 vertising can be done through news- 

 papers, or by means of liouse to house 

 neighborhood distriluit ion of neatly 

 printed circulars. 



It may be worth while noting that in 

 the Chicago Tribune, v.here the advertis- 

 ing rate is 50 cents per agate line, this 

 .■idvertisement occupied 350 lines and one 

 insertion cost $175. It gives some idea 

 nf the possibilities that lie in ])ublicity. 



KANSAS CITY, MO. 



The Market. 



Husiness has been good all week. The 

 market closed Saturday, February 4, 

 clean of all stock. Roses are coming in 

 more ])lentifully ; carnations likewise. 

 All stock is good. Sweet peas are as fine 

 • IS could be desired and a good cut is 

 I'linir lirought in daily. The weather is 

 favoring the growers, being bright 

 '•nough to bring out the blooms and 

 warm enough so that a saving on coal 

 can be effected. 



Various Notes. 



Miss Hayden, chairman of the pub- 

 licity committee of the Florists' Club, 



i 



i 



m 



M 



M 

 S 



i 



a 

 1 



Here^s an unusual value in 

 Flowers for this time of year 



orisi 



— a very attractive hamper ot 

 cyclamen and primrose plants, 

 attractively arranged. $C.OO 

 Special price v^^ 



(THIS WEEK ONLY) 



These are exceptionally fine speci- 

 mens with extra large bloom.s — 

 indeed an opportunity to say it 

 ivith fl Divers in full measure. 

 Charge Accounts Solicited 



Drake Hotel 



3 STORES 



PALMER HOUSE 



Blackstoiie Hotel 





Superior 2200 Central 8732 Harrison 4300 i 



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In a Smaller City This Offer Could Go •with a Lower Price. 



will begin newspaiier advertising for 

 St. \'alentine's day this week. 



Samuel Murray's Easter lilies are the 

 l)est he ever had at the present stage 

 of development. He has planted a 

 large crop. 



Henry Kusik & Co. are ahead of the 

 1921 schedule so far this year. 



.John Young, S. S. Pennock and J. J. 

 Hess will arrive in the city February 9 

 to confer with local florists about ar- 

 rangements for the S. A. F. conventions, 

 to be held here next August. They will 

 hold a meeting the afternoon of Febru- 

 ary 9 in Samuel Murray 's office. Mr. 

 Murray is vice-president of the S. A. F. 

 In the evening these men will be the 

 guests of the Florists' Club at a meet- 

 ing in the W. L. Rock building. 



Mr. anil Mrs. Frank X. Stuppy and 

 Or. and Mrs. B. W. Murphy have re- 

 turned from Boston. They were in the 

 cast about three weeks and while away 

 attended the carnation show at Hart- 

 ford. They said that the show was a 

 successful affair and in itself well worth 

 the trip. 



.T. B. Martin was in St. .loseph's hos- 

 pitnl last week to have his tonsils re- 

 moved. 



Ray Blesvsing, shipping clerk for the 

 T. J. Noll Floral Co., is again at work 

 after a long siege of blood poisoning in 



liis foot. He retiiriu'd to work three 

 times and each time had to give it up. 

 He believes he is cured this time. 



.Mr. and Mrs. Earl Tobler, 4:508 .leffer- 

 son street, are the hajipy parents of a 

 tea-pound girl, born Fei)ruary .'!. 



W. Houston Barclay w;is in the city 

 several days buying supplies for a new 

 store which he is opening in Wichita, 

 Kan. 



T. .1. Noll, president of the T. .J. Noll 

 Floral Co., will leave, February 10, for 

 <'liicago and the east on a business and 

 pleasure trip. 



Miss Sams, of tlie Ward Floral Co.. 

 Lawrence, Kan., was a recent visitor. 



(ieorge Papadakos has returned from 

 .•I six months' visit in Greece. He ar- 

 rived on the steamer King .Mcxander 

 and encounteri>d some heavy storms 

 when within ;i day of the New York 

 harbor. He was on the water nineteen 

 (lays coming home and twenty-one days 

 going over. 



A. \. Ackerson has had some fine be- 

 gonias this winter. 



The Kleventh street window and one 

 corner of the wall of A. Newell's store 

 were damaged by a motor car, which 

 was r.ammed into the wall by another 

 car, February 4. This window usually 

 contains a display of pottery and art 

 ware as well as flowers. Fortunately, 



