42 



The Florists^ Review 



Fbbbuary 9. 1922 



table work. There are not many gigan- 

 teum lilies, but a few callas are seen in 

 nearly every wholesale house. Orchids 

 are equal to the demand. 



St. Valentine's Day. 



St. Valentine's day demand seems to 

 be growing rapidly and comes at an ex- 

 tremely fortunate time. With normal 

 weather conditions flowers always are 

 plentiful then and good quality can be 

 offered at moderate prices. Most of the 

 wholesalers say they have booked more 

 orders than last year, enough to insure 

 a real special flower day. Most of the 

 demand is for corsage flowers, but roses 

 will come in for a fair share of the busi- 

 ness and spring flowers of all kinds are 

 being ordered heavily. 



A considerable number of out-of-town 

 buyers are asking to have their orders 

 shipped Sunday, February 12, and all the 

 houses that do a shipping business have 

 arranged to be open that morning. 

 There will be no delivery or pick-up serv- 

 ice by the express company, but most 

 of the wholesalers have trucks and all 

 "Orders received by wire that forenoon, as 

 well as advance orders booked for Sun- 

 day shipment, will have attention. 



One Reason Why. 

 A reason for the state of the market 

 may be found in the monthly meteorolog- 

 ical summary issued by the weather 

 bureau. In January the sun is above the 

 horizon at Chicago for 295 hours and 

 eighteen minutes, but in an average 

 January it is obscured by clouds for 

 fifty-six per cent of the time. In Janu- 

 ary, 1922, however, the obscuration was 

 only twenty-seven per cent of the time 

 and the growers had the benefit of the 

 sun for 216 hours and twenty-four min- 

 utes. Of course, an increase of about 

 sixty-five jier cent in the sun in January 

 has a marked effect on the production of 

 flowers. Such favorable growing 

 weather rarely is given us in the winter. 

 There was only two inches of snow, 

 where ten inches would be normal, but 

 the mean temperature for January was 

 almost exactly normal. 



The Allies. 



A meeting of the directors of the Al- 

 lied Florists' Association was held Feb- 

 ruary 2 for general consideration of 

 the situation. In view of the fact that 

 the growers talk of taking over the local 

 publicity activities, the Allied Associa- 

 tion has held no annual election and has 

 made no plans beyond the immediate 

 future. If the growers want to take 

 charge of the work, most of those who 

 have been carrying it on will be willing 

 to turn it over, together with whatever 

 unexpended balance is available. At 

 the meeting last week $1,500 was appro- 

 priated for St. Valentine 's day public- 

 ity. Most of it will be spent in the 

 newspapers. Counting some due but un- 

 collected funds, there will then be a 

 balance of about $2,000 with which the 

 growers can start operations as soon as 

 they are ready. 



Various Notes. 



Probably the largest wedding of tlie 

 season to date was that of the daughter 

 of Stanley Field, which took place Janu- 

 ary 28. C. A. Samuelson, Inc., had the 

 order for church and home decorations 

 and made the bouquets for the bridal 

 party of twenty-two. Rainbow freesia 

 was used for the bouquets, the largest 

 use of this flower so far seen, and the 

 effect was both unique and pleasing. 



Ella Grant Wilson is here from Cleve- 



Valentine 



We are after your Valentine orders 



Valentine's Price List 

 ROSES 



Premier, Columbia, Rvuaell, Cruaader Per 100 



Short $10.00 $12.00 



Medium 15.00 20.00 



Long 25.00 30.00 



Extra long 35.00 



Ophelia, Sunburet, Hearat, Maryland, White Killamey 



Short $ 8.00 $10.00 



Medium 12.00 15.00 



Long 18.00 20.00 



Extra Long 25.00 



Mileufy, Hooaier Beauty, Montroae 



Limited Stock 



Short $10.00 $12.00 



Medium 15.00 20.00 



Long 25.00 35.00 



CARNATIONS p^^ ,00 



Fancy Assorted $ 6.00 $ 8.00 



SWEET PEAS 2.00 3.00 



1000 lots 15.00 2i.00 



VIOLETS, home grown 1.00 1.50 



CALENDULA 4.00 6.00 



PAPER WHITES 6.00 



JONQUILS 6.00 8.00 



TULIPS 8.00 10.00 



FREESIA 6.00 



VALLEY 6.00 8.00 



PUSSY WILLOWS 4.00 



BOXWOOD, dwarf Baby and Bush 50-lb. crates. 12.50 



ASPARAGUS and SPRENGERI per bunch, $0.35 to .50 



ADIANTUM Per 100, 1.50 



FERNS Per 1000, 4.00 



GALAX, Bronze and Green Per 1000, 2.00 



SUBJECT TO MARKET CHANGES. 



Otur Notto! "Nothing too mach trouble to please a customer.*' 

 L. D. Phone Central 3373 164 N. Wabash Ave., CHICAGO 



