102 



The Florists^ Review 



Pbbuuaky 9. 1922 



3C 



3C 



3C 



3C 



3C 



Pacific Coast Department 



j\ 



DC 



3C 



3C 



3C 



ac 



3C 



Modesto, Cal. — Damage estimated at 

 $3,000 resulted from the heavy snowfall 

 .liimiary 30, when the roof of a lath 

 house at the Ekstein Nursery, just east 

 of the city, caved in. Ornamentals and 

 shrubbery, worth approximately $3,000, 

 were destroyed, it was said. Mrs. Hugo 

 Kkstein, one of the proprietors of the 

 nursery, said that work would be started 

 at once to rebuild the house. 



LOS ANGELES, CAL. 



The Maxket. 



'I'lu'if is a certain point readied in 

 all businesses where the laws of supply 

 ;iiid demand cease to operate. Outdoor 

 .stock of sweet peas, for instance, has 

 been so scarce that growers are asking 

 $8 per dozen bunches, while the bunches 

 are small and of a poor quality. To 

 turn these at a profit, the retailer has 

 to get at least $11.25 and not every cus- 

 tomer cares to pay that price for a 

 bunch of poor sweet peas, fcjo it is all 

 down the line of outside flowers. All 

 are poor, while many varieties have dis- 

 appeared from tlie market entirely. 

 tSome anemones are about the only bulb- 

 ous stock that is fit for sale, the daf- 

 fodils, Chinese lilies, Koman hyacinths 

 and such stock being short and poor. 

 Fortunately, the larger growers were in 

 with a fine crop of roses and these, with 

 sprays of Acacia Baileyana, have been 

 used in decorating work. Peach blos- 

 soms have been taken eagerly and the 

 growers have obtained good prices for 

 them. Indoor carnations of good qual- 

 ity have also sold well, but there is not 

 nearly enough of these to go around. 



Various Notes. 



Stanley Kean, nephew of Fred How- 

 ard, of Howard & fcimith, has gone east 

 to- the establishment of Henry A. Dreer, 

 at Kiverton, Pa. He will remain there 

 for a time and will gain additional ex- 

 perience before returning to Los An- 

 geles. 



At the store of E. C. Amling, Adam 

 Kaspar, who superintends the packing 

 end of the work, is always on the job. 

 Good and careful packing is the order 

 here and this order never fails to be 

 carried out. 



The Premier and Itussell roses now 

 coming to the wholesale store of W. 

 Armacost & Co. are among the finest 

 ever seen in this market. Not only is 

 the lengtli of stem and color good, but 

 so also is the substance of the blooms. 

 Business is good and everything is 

 cleaned up daily. 



Several good decorations have been 

 carried out by the Alexandria Florist. 



It is a change to see first-class indoor 

 carnations and at Wright's Flower Shop 

 these have been displayed without in- 

 terruption during the entire period of 

 scarcity experienced by others in the 

 trade. 



Jannoch & Son, of Pasadena, have 

 been sending heather to this market and 

 it was welcome, as it helped to relieve 

 the local shortage. 



The weather, February 2, was still bit- 



terly cold for southern California and, 

 excepting when it rained, there has been 

 frost more or less for two weeks. The 

 old joke about California's unusual 

 weather loses point this year, for even 

 the severe frost of 1913 did not last 

 so long or do so much damage to 

 certain crops as has occurred this year. 

 The Schaefcr Floral Co. has closed 

 its store on West South street and Mr. 

 Schaefer will bend all of his energies 

 at the nursery on Figueroa street. 



H. E. E. 



SAN FRANCISCO, CAL. 



The Market. 



A scarcity of stock prevails, owing to 

 tlie cold weather. Snow lies on the 

 Berkeley hills and some of it fell in the 

 city a few days ago, although this did 

 not remain. Much of the outdoor stock 



has been frozen and what has been al^le 

 to resist the frost has been retarded. 

 Violets have suffered to the greatest de- 

 gree; not only the flowers and leaves, 

 l)ut in some cases the plants themselves. 

 Most of the violets now on the market 

 are . of a poor quality, although a few 

 sunny days would, no doubt, bring in a 

 fiesh crop. Orchids are plentiful, but 

 giirdenias are scarce. Eoses are far from 

 plentiful and are in great demand on ac- 

 count of the scarcity of stock. Carna- 

 tions are scarce and have never been 

 known to remain at the present high 

 prices for so long a time. Acacia sprays 

 are arriving, although they have suffered 

 from the cold, and there are a few almond 

 and red peach sprays. Daffodils are 

 fairly plentiful, while Paper Whites, 

 narcissi, freesias and Chinese lilies are 

 only being cut in sufficient quantities to 

 take care of the local demand and prices 

 are high. The market is making out 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



7%« Hotua of Quality and Smrviem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Phone, Pico S18. 



Mpnrton The Review wheo you write. 



Violets ! Violets ! ! 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



Roses, Heather, Carnations and Peas 



COMING TO THIS MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Mo«t Ezparianead Shipper* in California 



WE NEVER MISS 



