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The Florists' Review 



29 



HOOSIERS HUSTLE 



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NATIONAL riiOWEB SHOW. 



Indianapolis, March 25 to April 1. 



As already announced, unfortunate 

 conditions existing in the administra- 

 tion of the affairs of the city of Cleve- 

 land, in so far as regards the holding 

 of the fifth national flower show in the 

 new city building there, on the dates 

 planned, have necessitated the with- 

 drawal of the show from that city. 

 The national flower show committee, at 

 an emergency meeting held in Cleve- 

 land Monday, February 6, after deep 

 consideration of the situation, decided, 

 in the best interests of all concerned, to 

 hold the show at Indianapolis on the 

 same dates. 



Proceeding to Indianapolis, the com- 

 mittee was welcomed by the florists of 

 that city and their trade organizations, 

 the Chamber of Commerce, and all city 

 organizations, the Eotariana, and a num- 

 ber of the citizens. The city's big Man- 

 ufacturers' building was placed at the 

 service of the committee for housing 

 the show and was found to be wonder- 

 fully adapted for the exhibition, and 

 for such trade exhibits as appealed to 

 the public rather than the trade. The 

 Woman's building, another imposing 

 edifice only a few steps away from the 

 Manufacturers' building, was offered 

 for the housing of the trade exhibits 

 and it has the advantage of being re- 

 served exclusively for the visiting flo- 

 rists, with the i)ublic excluded. This 

 is a condition which should meet the 

 views of the majority of the trade ex- 

 hibitors. Taken altogether, the com- 

 mittee believoH that liousing arrange- 

 ments are ideal. 



Indianapolis is a most prosperous city 

 of ncarlv 400,000 inha))itants, within a 

 day's ride of 60,000,000 people, a high 

 percentage of tliem American-born. The 

 city covers an area of about forty-two 

 square miles and is distinctly a home- 

 owning city. It boasts a large number 

 of fine residences, and is a city of wealth 

 and luxury. It has a close interurban 

 connection, thirteen interurban and 

 seventeen railroads serving it. The com- 

 mittee believes it to be a city in the 

 national flower sliow class in every 

 sense of the term. 



Already Approve Change. 



A large number of the subscribers to 

 the guarantee fund have already ex- 

 pressed their approval of the change and 

 their guarantees stand accordingly. 

 Without doubt, the others will be glad 

 to fall into line. It is the same with 

 the trade exliil)itors. The change has 

 already tlie approval of the majority 

 of them niid tlieir contracts stand, sub- 

 ject to detail changes which are the out- 

 come of the new arrangements. 



The rates for trade space in the Man- 

 ufacturers' building, which will carry 

 thc_ competitive exhibits, will now be 

 $1./J0 per s<|uare foot, exclusive of anv 

 equipment, signs, etc.; and the space 

 rate for ])urely trade exhibits, which 

 will be staged in the adjacent Women's 

 building, will be $1 per scpiare foot. In 

 tlie Woman's building all the meetings 



and functions usually held in connec- 

 tion with the show will take place. 



All exhibitors who made space reser- 

 vations for Cleveland are urged to com- 

 municate with the secretary at once, no- 

 tifying him that they approve of the 

 change made. New plans are being pre- 

 pared and will be ready for distribu- 

 tion in a day or two. 



The committee is assured of the sup- 

 port of all those who had arranged to 

 make competitive exhibits at Cleveland 

 and all the stagings arranged for will 

 be set up in Indianapolis, just as though 

 no change in location had been made. 

 The big exhibits of Thomas Roland, Na- 

 hant, Mass., A. N. Pierson, Inc., Crom- 

 well, Conn., and others will be promi- 

 nent in the show; in fact, Wallace R. 

 Pierson, of the Pierson concern, has ex- 



Visit 



the 



National Flower Show 



at 



Indianapolis 



March 25 to April 1 



pressed his intention of materially in- 

 creasing his company's display. 



The committee, while in Indianapolis, 

 was guest at luncheon of the Rotary 

 Club. This organization is most en- 

 thusiastic in its support of the show. 



Additional Special Premiums. 



James McLaughlin, chairman of the 

 committee on special premiums, reports 

 as follows: Smith Floral Co., Lansing, 

 Mich., at discretion of committee, cash 

 $25; Rice Bros., Minneapolis, Minn., at 

 discretion of committee, cash $10; A. C. 

 Zvolanek & Sons, Lompoc, Cal., at dis- 

 cretion of committee, cash $50; Wert- 

 heimer Bros., New York, at discretion 

 of committee, cash $25; Davey Tree Ex- 

 pert Co., Kent, O., to be used as a pre- 

 mium for private estates or their gar- 

 deners, cash $50; Kroeschell Bros. Co., 

 Chicago, 111., to be offered as gold prize 

 for twelve best carnation blooms, the 

 prize to be known as the Kroeschell 

 gold prize, cash $25; C. T. Guenther, 

 Hamburg, N. Y., at discretion of com- 

 mittee, cash $10; William F. Kasting 

 Co., Buffalo, N. Y., at discretion of 

 committee, cash $25; Joy Floral Co., 

 Nashville, Tenn., at discretion of com- 

 mittee, cash $25; Hall & Robinson, Mon- 

 treal, Canada, to be offered as follows: 

 Six tumbler baskets filled with any va- 

 riety flower or combination with follow- 

 ing exce])tion: Only one tumbler bas- 



ket to carnation, valley alone, or a com- 

 bination and orchids only in one basket 

 or combination: First prize, $25; sec- 

 ond prize, $15; third prize, $10; cash, 

 $50. John Young, Sec'y. 



WHERE SHOW WILL BE HELD. 



The Manufacturers' building, at the 

 Indiana State Fair Grounds, Indian- 

 apolis, where the fifth national flower 

 show will be staged, is particularly 

 adapted to such a display. It is easily 

 accessible, being but a short distance 

 from three good car lines and on one of 

 the most traversed boulevards. It is a 

 one-story building, 220x360 feet in in- 

 terior measurement. In the central part 

 is a sunken area, which is about four 

 feet lower than the outer part. This is 

 100 feet wide and 240 feet long, taking 

 in a little over one-third the entire floor 

 space. This would afford a wonderful 

 sunken garden site. It was in this build- 

 ing that the Indianapolis Industrial Ex- 

 position, which was such a wonderful 

 success, was held. 



The Woman's, or Fine Arts building — 

 it is called by both names — will house the 

 trade displays. There will, however, be 

 trade displays in the other building, by 

 those exhibitors who wish to appeal to 

 the public. The florists' accessories and 

 supplies and other strictly trade dis- 

 plays, however, will appear in this 

 Woman's building. This is a newer 

 structure and is a large, three-story 

 edifice of unusual and beautiful archi- 

 tecture. This is equipped with a cafe- 

 teria in the basement, and on the other 

 floors are rest rooms, office rooms and 

 committee rooms, besides the vast floor 

 space that is available for displays. It 

 is in this building that the floral dis- 

 plays are arranged during the annual In- 

 diana state fair. Both of these build- 

 ings will be open to the public. 



HOOSIERS URGE YOU. 



Inasmuch as the national flower show 

 lias been transferred to Indianapolis, a 

 few lines regarding the situation there 

 may not be amiss. To begin with, let 

 us assure you that the facilities for stag- 

 ing the show are fully as good here at 

 at Cleveland and there is absolutely 

 no reason why the show should not be 

 as big a success here as it was expected 

 to be there. We have a splendid trade 

 organization in this state and the way 

 the members responded to the call of 

 the local committee must have been 

 gratifying to the national flower show 

 committee, which met here February 7 

 to start the ball rolling. 



True, the time is short, but we are 

 well organized and, with the coopera- 

 tion of those who have carried the work 

 up to this point, we will take it right 

 along to a complete success. We will 

 have the cooperation of all the civic 

 organizations here. Governor McCray, 

 the state board of agriculture, the 

 Chamber of Commerce and others, be- 

 sides many leading citizens who have 

 already offered to serve on committees 

 or do anything needed to put the thing 

 across big. 



We have ample room for staging the 



