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The Florists^ Review 



Kebkuauv 16. 1022 



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Pacific Coast Department 



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Long Beach, Wash. — J. C. Elliott is 

 planning to erect a carnation house and 

 go into business. 



Baker, Ore. — The Baker Seed & Floral 

 Co. has placed an order with Buchbinder 

 Bros., Chicago, for a display refrigera- 

 tor. 



LOS ANGELES, GAL. 



The Market. 



Just as a few of the hardiest of the 

 outdoor cut flowers were emerging from 

 the effects of frost and flood, another 

 downpour occurred and, at the time of 

 writing, February 8, practically flood 

 conditions obtain again and all hopes 

 of cutting or shipping anything from 

 outdoors are gone by the board. The 

 unpleasant weather has a bad effect 

 upon business also, and this was never 

 more plainly shown than throughout last 

 week. On a bright morning growers 

 brought in many daffodils, which were 

 snapped up by retailers at $16 per hun- 

 dred. Two days later, on a rainy morn- 

 ing, better flowers lay on the counters 

 in the market without a bid of any- 

 thing^ like a. reasonable price. The use- 

 fulness and hardiness of stocks as cut 

 flowers was never better exemplified 

 than this season. They have come 

 through well and have sold fast. Peach 

 blossom has again been a money-maker 

 in the early varieties, the larger bunches 

 being fine for large decorations, while 

 the shorter stock goes well for basket 

 work. Narcissus Soleil d'Or, with its 

 golden yellow, sweet-scented flowers, 

 has helped out considerably this week, 

 making a pleasing change from Chinese 

 lilies. From indoors the carnations are 

 improving in quality and number sent 

 in, while roses, although good, are not 

 (|uite so plentiful. Valley and forced 

 bulbous stock is more or less plentiful, 

 but the prices are too high for any con- 

 siderable amount of business. Orchids 

 arc more plentiful and good in quality. 

 Baby roses and sweet peas from under 

 glass are good and sell well, but the 

 less said about the outdoor stock the 

 better. Aside from cyclamens, plants 

 are scarce, but a good line of made-up 

 pot plants is helping to fill the hiatus. 

 Plumosus is, in many cases, poor in 

 quality, owing to the recent cold 

 weather, but the supply of adiantum, 

 mahonia and other greens seems ample 

 and the quality is good. 



Various Notes. 



At the store of Herbert Bateman, Inc., 

 some excellent Golden Ophelia roses 

 were noted, grown, according to Carl 

 Brose, by Walter Armacost & Co. This 

 is a most beautiful variety when seen 

 in such condition and is being freely 

 used in fine baskets and other artistic 

 work here. 



At the store of the E. C. Amling Co., 

 on Wall street, a considerable amount 

 of alteration work is under way, in- 

 cluding a glass partition to make a sop- 

 .nrate dust-proof room for supplies. 



J. Dieterich is suffering from an in- 

 jury to his hand, caused by trying to 

 help out a fellow automobilist, who was 



in trouble on the road. Although the 

 injury is painful, no permanent damage 

 is clone and no bones were broken, but 

 the lower bones of the hand were laid 

 bare. 



High-priced wedding bouquets and 

 decorations are reported by the Alexan- 

 dria Florist, the only difficulty being in 

 getting sufficient high-grade stock to 

 fill the orders.. 



At the store of W. Armacost & Co. 

 some high-grade formosum lilies are be- 

 ing shown, both in pots and cut, and 

 these help out considerably with the 

 shortage. The stock is well leaved and 

 flowered and the blooms are of perfect < 

 substance and color. This firm, always 

 alive to the importance of keeping its 

 customers posted, has sent out a warn- 

 ing to every one of its customers to the 

 effect that there will be practically noth- 

 ing in the way of outdoor stock for St. 

 X'alentine's day and the wisdom of this 



procedure is well shown, especially as 

 the weather has become worse, if any- 

 thing, rather than better. To meet the 

 shortage in plants, some attractive 

 made-up pots are shown, and these meet 

 with a fine local demand. 



The Los Angeles Evergreen Co. says 

 that the present season has been the best 

 it has ever had, business being good, not 

 only at the holidays, but right through. 

 The firm is shipping fine adiantum now. 



F. H. Howard and Eoy F. Wilcox have 

 returned from San Francisco, where 

 they attended a meeting of the execu- 

 tive committee of the California Nurs- 

 erymen's Association. The headquar- 

 ters of the association having been 

 shifted to the northern city for this 

 year. Secretary Henry W. Kruckeberg 

 found he could not leave his business 

 to continue his duties, so a new secretary 

 was appointed, Mr. Grady, of San Fran- 

 cisco. Other matters to come up were 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Th» Hotum of Qaality and Smrviem 

 23e EAST FOURTH ST., LOS ANGELES, CALIF. 



Phone, Pico S18. 



Mention The Reylew when Ton write. 



Violets ! Violets ! ! 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



Roses, Heather, Carnations and Peas 



COMING TO THIS MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Expcriaaead Sliippart ia CalifornU 



WE NEVER MISS 



