FKBKUAuv 1(5, 1922 'Yhc Florists^ Review ' io5 



Say- "OUR" 



We started recently to remodel our local church, planned for a pipe-organ, arranged to plant a 

 lawn and shrubbery, put in a brand new kitchen, with all the modern fixin's, rigged up a gymna- 

 sium with lockers and showers for the Boy Scouts and Camp Fire Girls. Altogether made things 

 convenient and nice. A woman used to stop the Building Committee nearly every day to ask ques- 

 tions and to find fault. She always said "your church," "your organ," "your stove," "your kitchen 

 sink." 



One day I said to her, "How come? Why do you say your all the time; why don't you say our? 

 I know w^hat's the matter, you haven't come across yet w^ith your subscription, we'll see you tomor- 

 row and nick you good, then you will say our." Which things we did. 



A lot of us Florists are just like that old woman. We are saying "your Publicity Campaign," 

 acting just as if Henry Penn, Max Schling, J. F. Ammann, and a few others who are putting their 

 blood into this job, owned the florists' business and were getting all the benefits from this cam- 

 paign. Every Florist, every Nurseryman, and every Seedsman, big and little, in the United States is 

 getting his share. We cannot go back to the old way, we must go ahead. Just at present flowers 

 are scarce, but the spring gluts w^ill soon be upon us. We must plan now to move them. Our adver- 

 tising is making new^ customers every day, and showing old customers new ways to use flov.crs. If 

 our committee had enough money, they could make flowers as necessary on the table as the table- 

 cloth. TTiey would be essential in w^elcoming our guests as the hand clasp. No doctor or dentist 

 would dream of being w^ithout them in his reception room. Let's put over our campaign by send- 

 ing our checks to our committee. Whether we have sent a check or not, let's send another today, 

 let's make it a snow slide and an avalanche. We can never pay our Committee for their self- 

 sacrificing work in our interest. We can help and encourage them. Here goes for a start, let's 

 make it unanimous. 



WIIOIJKSALE FLORISTS 



.** ^ » » •ifyfTTHOtf Ai?^- 1 iMr**__^_ Ol.altrt^t^ 



alter Armaroat Sc QIa. 





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