II 



The Florists^ Review 



Fbbbuary 23, 192v 



The 40-foot house is the widest one we make in the Number 

 Two Constiuction. The other widths are iW, 2!<. -.'5, is. 



The 40-Foot House 

 Of Our Number Two Construction 



It's a Full Iron Frame 

 For the Cost of a Semi-Iron 



II is Qot at all surprising' that so many have beea 

 kind of skeptical about it being possible to build a 

 lull iron frame house for the same cost as a Semi- 

 Iron, and still have it be Lord & Burnham's high 

 standard of (luality. 



The truth of the mattt-r is, that when we first 

 started to make up the couiparalive figures between 

 the two constructions, it was a decided suri)rise to 

 us. Checking up each figure carefully, we found 

 that because we were making more full iron frame 

 houses than any other, the increased quantity had 

 reduced the manufacturiuL' cost. 

 Then when it came to erection, the full iron frame, 

 because of both the way it is constructed, and the 



fact of there being less small things to fasten 

 together on the job, costs much less to erect than 

 the Semi-Iron. 



We have succeeded in getting the manufacturing 

 costs down so fine, that the full iron frame mater- 

 ials by themselves, for the number 2 construction, 

 only cost llK'c more than Semi-Iron. When you 

 have gone in one of the houses and looked it over 

 point by point, you'll say: "Well, it beats me how 

 r^. & \i. can build it for the same money as the 

 Semi-Iron." 



The fact remains that we do it. 



And after all, that's what interests you when it 



comes to paying for it. 



Next week will tell you something about the details 

 of the Number Two Construction. 



lord, & BunihamC 



Builders of Greenhouses and Conservatories 



IRV'INGTON 

 New \ ork 



NEW YORK PHILADELPHIA 



30 East 42nd St. Und Title Bldg. 



BOSTON! I CLEVELAND TORONTO 



LittleBldg. 407 Ulmer Bldg. Royal Bank Bldg. 



EasternlFaotorv Western Factory Canadian Factory 



lr\in<?ton. N. Y. Des Plaines. 111. St. Catharines. Ont. 



CHICAGO 

 Continental Bank Bldg 





