Fbbbuabt 23, 1922 



The FkMists^ Review 



25 



BOOST OUR BIG SHOW 



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TO NATIONAI. SHOW EXHIBITORS. 



President Pennock Urges Work. 



In a letter dated February 17, from 

 Irwin Bertermann, executive chairman 

 of the local national flower show inter- 

 ests in Indianapolis, he is enthusiastic 

 indeed about the forthcoming national 

 flower show and says: 



"The whole city and state have 

 swung to our assistance. I have as yet 

 to find one person who will not commit 

 Jiimself to this end. The national show 

 is already a success, as stated above, 

 provided the florists themselves are 

 loyal to their own institutions and to 

 thoir own welfare." 



This is certainly fine and presages a 

 successful show. Quoting still further 

 from Mr. Bertermann 's letter: "The 

 success of the Indianapolis show is prac- 

 tically assured, so far as attendance is 

 concerned." This has bothered us in 

 other shows, wondering whether the at- 

 tendance would be big enough to make 

 the show a financial success. With this 

 an assured fact, the thing now is for 

 each and every florist in every part of 

 the United States and Canada to hold his 

 end up as to exhibits, and with exhibits, 

 whether they be large or small, from 

 every grower who has the business and 

 the national flower show at heart, we are 

 sure to have one of the most wonderful 

 and successful shows ever staged in this 

 country, So I am appealing to every 

 member of the trade to exhibit, and as I 

 said above, even if it is small, we want 

 the small exhibit as well as the large. 



Our business is in much better shape 

 than many other lines of business, partly 

 because of the continual publicity which 

 we arc getting, and the national flower 

 show is one part of this publicity. Big- 

 ger and better business, is our slogan, 

 and by our individual efforts we will be 

 helping an enterprise of this kind along 

 and boosting our own business at the 

 same time. S. S. Pennock. 



NATIONAL FLOWER SHOW. 



Indianapolis, March 25 to April 1. 



Practically all the trade exhibitors 

 who had reserved space in the national 

 flower show to have been held in Cleve- 

 land, O., have arranged to sign contracts 

 for similar space areas in the show now 

 to be held in Indianapolis and many 

 have increased their reservations. 



The A. L. Randall Co., of Chicago, 

 has arranged for an exhibit to be made 

 on an unusually large scale. They will 

 make a wonderful display, planning to 

 exhibit a complete flower shop, with 

 all up-to-date fittings and accessories, 

 such as refrigerators, display racks and 

 cabinets; in fact, everything to be found 

 in a complete shop. 



The auxiliary building at Indianapo- 

 lis, in which will be staged exhibits of 

 purely a "trade" nature, affords excel- 

 lent facilities for fine displays, and 

 those in charge of them will not be 

 hampered by visitors from the ranks of 

 the public, only those connected with 

 the trade being admitted into the build- 

 ing. All of the supply houses will be 



represented in this building, and flo- 

 rist visitors will find the latest novel- 

 ties in ribbons, baskets, pottery, and 

 the hundred and one things necessary in 

 floral work, and other supplies and aux- 

 iliaries interesting only to the trade, 

 both growers and retailers. It will pay 

 anyone catering to the florists' trade to 

 make an exhibit in this section, as in- 

 dications are that there will be a record- 

 breaking attendance of florists from all 

 sections of this country and Canada. 



About Space. 



The secretary is now at Indianapolis, 

 with headquarters at the flower show 

 executive offices, Chamber of Commerce 

 building, where he will be pleased to 

 make space reservations, and furnish 

 any information required in regard to 

 the show. Floor plans of both the 

 Manufacturers' building, where the com- 



Send an Exhibit 



to the 



» 



National Flower Show 



at 



Indianapolis 



March 25 to April 1 



petitive exhibits and such other ex- 

 hibits as are of interest to the general 

 public will be staged, and the Conven- 

 tion Hall building, where the distinctly 

 trade exhibits will be located, are about 

 ready for issue, but prospective ex- 

 hibitors need not wait to receive them, 

 as all space locations are choice, and 

 mutual interests will be well served by 

 immediate communication with the sec- 

 retary, at the Indianapolis address 

 given. 



The final schedule of premiums is now 

 in press and its distribution will be hur- 

 ried as much as possible. There is little 

 or no change in the classes forming the 

 plant section, as set out in the prelim- 

 inary schedule; and the added classes 

 covering the cut flower section have had 

 generous premiums set over to them. 



The national flower show committee 

 finds plenty of assurance that there will 

 be no dearth of entries in the competi- 

 tive section; in fact, the prospects for 

 a full show appear to be just as good at 

 Indianapolis as they ever were at Cleve- 

 land. The Indianapolis florists are work- 

 ing like the proverbial beavers for the 

 success of the show, and they have the 

 backing of all the commercial and mu- 

 nicipal bodies of the city, all anxious for 

 the same success. Indeed, it may be 



said that public interest in the show is 

 state-wide, from the governor down. It 

 is a matter of pride to the whole com- 

 munity to have such a splendid exposi- 

 tion staged in its midst and this feel- 

 ing adds not a little to the prospects for 

 a complete financial success of our un- 

 dertaking. John Young, Sec'y. 



COME TO INDIANAPOLIS! 



It is a pleasure to be able to state to 

 the florists of the country that the na- 

 tional flower show will be held in two 

 modern buildings in the finest residence 

 portion of Indianapolis; that the whole 

 city of Indianapolis, Chamber of Com- 

 merce, clubs and organizations are lend- 

 ing their assistance, and that the popu- 

 lation of the numerous prosperous cities 

 of Indiana and surrounding states will 

 lend aid with a huge attendance. 



It is, therefore, fitting and appropri- 

 ate that the florists of the country ex- 

 tend even greater efforts than they had 

 in mind for Cleveland to stage the most 

 wonderful show ever arranged for, so 

 that our national exhibition will be the 

 tremendous success it is fully intended 

 to be. 



It is also a pleasure to state that the 

 committees of Indiana boys are a splen- 

 did lot and in full accord and with but 

 one purpose, a successful outcome. 

 Irwin Bertermann, 

 Executive Chairman. 



NATIONAL SHOW NOTES. 



Donations. 



Joseph Hill, of Richmond, Ind., has 

 donated 5,000 rose bushes to be given 

 away at the national flower show. This 

 is an exceptionally liberal gift, and with 

 such an example, it should not be hard 

 to collect 10,000 more to make the supply 

 adequate for advertising purposes. 



Several seed concerns are sending 

 packages of seeds to be given to chil- 

 dren at the show to encourage outdoor 

 gardens. It is hoped that more seed 

 firms will follow suit, as this is an ex- 

 emplary way of reaching the public. 

 Various supply concerns are planning 

 other ways of reaching the public, using 

 badges, ribbons, pins, etc. The office of 

 state entomologist is cooperating with 

 the school and lectures committee and 

 will have lectures given on outdoor gar- 

 dening and the riddance of pests. 



Hotels. 



While the state fair grounds are not 

 in^ the heart of Indianapolis, they are 

 easily accessible by three car lines, be- 

 ing only about a 20-minute ride from 

 tlie center of the city. Indianapolis, be- 

 ing one of the most noted of convention 

 cities, is well equipped with hotel facil- 

 ities to handle a crowd of almost any 

 size. Below is a list of hotels and their 

 rates. 



The four best hotels are: 



Claypool, which charges $2.50 and up 

 for room with shower, $3 and up for 

 room with tub, and $1.50 for extra per- 

 son. Lincoln, which charges $1 to $1.50 

 for room without bath, $2 to $3 for sin- 



