30 



The Florists^ Review 



Fbbuuaky 23, 1922 



were displayed, also attractively, the 

 valentine novelty holders, with potted 

 plants and cut flowers. Mr. Reck reports 

 plenty of funeral work, with the general 

 trade as usual. 



James Horan & Son had a fine valen- 

 tine trade. They are kept busy with 

 funeral work. 



The Arcade Flower Shop has a fine 

 line of bulbous plants coming along 

 sjilendidly for the' spring trade. Gen- 

 eral trade here is good. 



The "West End Florist, Gustavo Her- 

 thal, was quite busy filling his orders 

 for his St. Valentine's day trade, which 

 was excellent. 



The Brooklawn Conservatories are 

 busy filling their orders for funeral 

 work. 



Frank Foehrenbach is busy getting 

 ready for his spring trade. He had a 

 fine St. Valentine's day trade. 



Kobert Hawkins' display of valentine 

 novelty holders was attractive, as were 

 also his fancy baskets of cut flowers. 

 Ho says business with him is good. 



The Park Gardens are cutting between 

 1,200 and 1,.^00 carnations daily, which 

 are disposed of each day. The firm is 

 busy and has five large weddings for 

 this month. The firm had a wonderful 

 trade St. Valentine 's day. Mr. Bill says 

 the company is going to build two new 

 houses in the near future. General 

 trade here is excellent, while the entire 

 force is busy filling funeral orders. 



A. Vogel, of Fairfield avenue, had a 

 splendid St. Valentine's day trade and 

 is busv with funeral work. I. L. B. 



HARTFORD, CONN. 



St. Valentine's Day. 



St. Valentine's day business here was 

 a "hummer" with all the florists. Al- 

 tiiough large quantities of violets were 

 supplied by the growers hereabouts, the 

 demand was more than the supply and 

 everyone cleaned up nicely. Sweet peas 

 were in heavy demand. All the florists 

 had extra quantities of red roses and red 

 carnations, which sold well. The red 

 heart-shaped boxes wore all sold out 

 early in the day. It was noted that 

 many orders were sent by parcel ])Ost 

 from here early in the evening of Feb- 

 ruary 14 by many of tlie florists. 



Cooperative advertising was carried 

 here in all the local papers, in Sunday 

 and evening editions, which all tlie flo- 

 rists admit was an outstanding cause 

 of the great amount of business on St. 

 Valentine's day. 



Flowers at Automobile Show. 



In a setting designed to reproduce a 

 summer garden, at the State Armory, 

 more than 100 models of the finest cars 

 in America are shown in the large floor 

 sjiace, among a great variety of cedars 

 ;ind bowers of small trees and shrubs. 

 At the entrance to the hall, a large cir- 

 cular bed of cinerarias, primulas and 

 other potted plants is arranged most 

 tastefully. In the center of the hall are 

 several large cedars, towering U]i 

 twentj'-five feet, witli nicely arranged 

 Golden Sjuir narcissi placed in pots, the 

 niMss of blooms .iikI foliage giving a 

 bedding effect. Tulips and other bulbs 

 were used in large quantities in other 

 beds and the garden effect was carried 

 out with elaborate beauty. Coombs the 

 Florist and Geo. F. Lane furnished many 

 of the bulbous plants at this show. 



Although this is an automobile show. 



the many made-up baskets of cut flow- 

 ers and potted plants are conspicuous 

 throughout the armory and indicate 

 good business for the florists in this 

 city. 



Anyone with imagination could pic- 

 ture a flower show held at this place, in 

 the wide expanse of floor space with not 

 a pillar or a post to hinder any decora- 

 tive feature which anyone might under- 

 take. In view of the crowds flocking 

 to this show to marvel at the decorative 

 features, what throngs the florists would 

 draw here at a big national flower show 

 witli everyone cooperating! 



Various Notes. 



The Coombs organization at Hartford, 

 Conn., has handled some notable deco- 

 rating contracts recently. At the house- 

 warming of the new Travelers' Insur- 

 ance Co. building, twenty men were 

 kept busy arranging the floral decora- 

 tions. Six floors were beautifully deco- 

 rated. Upwards of sixty-five cases of 

 soutliern smilax, 3,000 Columbia roses, 

 4,000 daffodils, 3,000 red carnations and 

 200 palms were used on this job. It was 

 ])robably the largest floral contract of 

 its kind ever executed in this city. 

 Otiier contracts completed lately were 

 those for the Yah; prom, at New Haven, 

 and the fraternity dances and the Trin- 

 ity Union dance held in this city. 



Geo. F. Lane is back again at his 

 Asylum street store after a severe at- 

 tack of the grip. ' ' Never had a better 

 St. V'alentine's d;ty trade," said Mr. 

 Lane. 



Funeral business and the cut flower 

 trade due to sickness are good liere. 



Kecent visitors here were Anthony 

 Koozen, of Roozen Bros.; A. \'an 

 Koozen, of Tegelaar Bros.; G. Alkemade, 

 of J. A. \andervoort & Co., all of Hol- 

 land, and Robert S. Kdg;ir, of McHutchi- 

 son & Co., of New York. 



Carl Peterson, of the Whiting Green- 

 houses, is convalescing after a severe 

 .'ittack of the grip. 



B. Hammond Tracy, of Wenham. 

 Mass., was a recent visitor to the trade 

 and reports heavy demand for dahlia 

 tubers. Additional acreage of dahlias 

 will be planted this year to meet the 

 ever-increasing demand. All varieties 

 of gladioli are in good demand and lar^e 

 hull)s are in short supply, reports Mr. 

 Tr.'icy. 



Hartford .and vicinity experienced 

 tlie coldest days of the year February IG 

 and 17, the temperature registering 

 t) below zero in the city. Reports of 

 16 to 28 below zero come from nearbv 

 towns. A. H. M. " 



on the ground came some time ago, bo- 

 cause the temperature in this locality de- 

 scended, on two different occasions, to 

 10 below zero. K. A. 



WORCESTER, MASS. 



"Say It with Flowers" for St. Valen- 

 tine's day was carried out to the letter, 

 and the Worcester florists have all had 

 satisf.-ictory business. They deserved 

 it, however, as they had made heavy 

 j)urchases. Weather conditions for the 

 (lay wtTc ideal, bright and cold. Funeral 

 work continues heavy and a few impor- 

 tant weddings took place, making a 

 scarcity of flowers. 



The first spring show of the horticul- 

 tural society will be held March 9 and 

 10. from .3 p. m. to 10 p. m. Tliursday. 

 and from 9 a. m. to 9 p. m. Friday. Cut 

 tlowers in all varieties from orchids to 

 violets will be displayed, together with 

 j)otted plants, etc. There will also be 

 displays of vegetables and fruit. 



Fortunately for this territory, the six 

 or seven inches of snow which now lie 



BOSTON. 



The Market. 



Tlie most severe weather of the win- 

 ter happened along last week, preceded 

 by the only considerable snowfall of the 

 season. The cold and generally sunless 

 spell materially reduced the supply of 

 flowers, although at the same time the 

 cold checked retail buying. Prices are 

 well maintained; in fact, they are, if 

 anything, a little higher on some lines 

 than a week ago. With much milder 

 weather, such as we are now having, 

 supplies are bound to increase mate- 

 rially and prices decline, but February 

 18 and 20 hardly a flower was left over 

 in the wholesale markets. 



Roses are soon sold out, with short- 

 stemmed stock a little firmer than a 

 week ago. Carnations were in much re- 

 duced supply during the cold weather 

 and prices last week showed a little 

 advance. They are inclined to weaken, 

 however. Mrs. Ward, Pink Delight, 

 Matchless and Laddie are the four great 

 leaders this season. Violets had a splen- 

 did sale for St. Valentine's day. For a 

 day or two the severe cold hurt their 

 sale, but they are now moving some- 

 what better. Pansies of fine quality and 

 lengthening stems are coming in. Sweet 

 peas have been cleaning up better. Some 

 are of fine quality. 



So far there has been no surplus of 

 bulbous material. Golden Spur, Double 

 \'on Sion and other everyday varieties 

 hold at $5 to $6 per hundred, with some 

 of the newer varieties selling higher. 

 There are few Darwin tulips on sale 

 and supplies of the early varieties, like 

 La Reine, White Hawk, Prosperity and 

 Rose Luisante, are not excessive. A 

 fair number of freesias still come in and 

 some poetaz and ornatus narcissi are 

 seen in small lots. Callas remain about 

 the same, as well as Easter lilies. Rather 

 more miscellaneous flowers are arriving, 

 especially marguerites, calendulas and 

 bachelor's buttons, with smaller lots 

 of mignonette, wallflowers, forget-me- 

 nots and gypsophila. 



Orchids continue in ample supply, but 

 the demand for these has been com- 

 paratively light. Asparagus and adian- 

 tum are each selling somewhat better. 

 In the way of pot plants the first ar- 

 rivals of dwarf Tausendschoen roses are 

 to be noted, with French hydrangeas 

 almost ready. 



Various Notes. 



F. K. Palmer and Miss Ella Palmer 

 left February 18 for ten days of moun- 

 tain hiking and winter sports with the 

 .\lipalachian Mountain Club in New 

 Hampshire. He will return in time for 

 the banquet of the Gardeners' and Flo- 

 rists' Club, February 28. 



Among distinguished visitors last 

 week was Raimond Chenault, the noted 

 nurseryman of Orleans, France. Mr. 

 Chenault has been making an extended 

 tour of Canada and the United States, 

 including all Pacific coast states. He 

 was much impressed with the magnitude 

 of the Dale and Poehlmann commercial 

 ranges. His firm specializes in new and 

 rare hardy plants and has introduced 

 many fine novelties, but quarantine 37 



