32 



The Florists^ Review 



Fbbkuaby 23, 1922 



fl 



Pnbllshed every Thursday by 

 The Florists' Fublishinq Co., 



60O-S6O Oaxton Building, 



508 South Dearborn St., Ohlca^o. 



Tel., Wabash 8195. 



Bnfrlstered cable address, 



Florview, CblcaiTO. 



Entered as second class matter 

 Dec. 3, 1897, at the post-omce at Ohl- 

 caso. 111., under the Act of March 

 3. 1879. 



Subscription price, $2.00 a year. 

 To Canada, $3.00; to Europe, (4.00, 



AdvertlslDK rates qaoted on 

 request. Only strictly trade ad' 

 vertlalns accepted. 



n 



Results bring advertising. 

 The Review brings results. 



A SCARCITY of geraniums is reported in 

 the east and they are not too plentiful 

 in the central west. 



Roman J. Irwin, president of the New 

 York Florists' Club, celebrated his forty- 

 sixth birthday anniversary Monday, Feb- 

 ruary 20. 



"Lower prices broaden markets." 

 Yes, verily! The department stores have 

 resumed their cut Hower sales, somewhat 

 earlier this year than they usually are 

 able to. 



The United States Department of Ag- 

 riculture is operating the European Par- 

 asite Laboratory at Le Mont Fenouillet, 

 Hyeres, Var, France, which may be of 

 interest to some of those who advocated 

 the regulation of imports instead of pro- 

 hibition of them. 



Last week's number of business fail- 

 ures reported by Bradstreet was, for the 

 first time in a considerable period, small- 

 er than that of the preceding week. 

 Though boom times are still far off, the 

 conservative and energetic business man 

 can make a profit now. 



In two weeks New York's big spring 

 show will o])en, March 13. Two weeks 

 later, at Indianapolis, the national llower 

 show will be staged, March 2-3. The pub- 

 lic both in tlic cast and the ccntrnl west 

 will have oi)]>()rtuiiity to see llowcrs ex- 

 liibited on a large scale this spring. 



Holding eliecks and orders until stock 

 is ready to ship is jiermissible only witli 

 the consent of the buyer. If you cannot 

 fill an order at once, send a post card 

 stating when you can and ask your cus- 

 tomer if delivery at such a time is satis- 

 factory. Less money will be lost by such 

 a course than by creating dissatisfaction 

 among those who liave to write to find out 

 what happened to tlieir checks. 



Unfortunately, the trade as at pres- 

 ent conducted cannot enlarge tlie retail 

 outlet of flowers to the public as suddenly 

 as spring crops come on. By various 

 means tlio retailers may increase, per- 

 haps double, the quantity of stock handed 

 out to the public, but it is not enough; 

 within a sliort time production trebles, 

 quadDiplcs, quintuples. As water wliicli 

 cannot pass over an obstruction goes 

 around it, so do flowers in the spring 

 reach the public by other channels than 

 those we all prefer. Is there a practicable 

 remcdv? 



No grower should solicit mail orders 

 for stock unless he is equipped to handle 

 the resulting correspondence. Attention 

 to this department of such a business is 

 as important as attention to the stock. 



Sixty-three items showed an advance 

 and twenty-five a decline on Dun's list 

 of wholesale prices last week, an indica- 

 tion that spring buying has set in, bring- 

 ing with it a steady demand in general 

 business. 



The Editor's desk has been decorated 

 with a vase of blooms of Carnation Betty 

 Jane, whose even pink and well formed 

 flowers have won it many admirers since 

 it was shown so splendidly at the Hart- 

 ford convention. The long, sturdy stems 

 on these flowers indicate the variety 's 

 excellent growth at the greenhouses of 

 the originator, A. Jablonsky, Olivette, 

 Mo., from whom they came. 



CONFERENCE POSTPONED. 



The conference on quarantine 37 

 called to meet at Washington, 'D. C, 

 March 15 has been postponed until April 

 19, the Federal Horticultural Board has 

 announced. The first date conflicted 

 with the flower shows scheduled for the 

 latter part of March, thus preventing 

 many florists from attending. 



The conference will meet at the offices 

 of the board at 10 a. m., April 19, for the 

 purpose of considering the advisability 

 of any modifications — additions to or 

 deductions from — of the classes of 

 plants permitted entry under permit for 

 immediate sale under regulation 3 of 

 quarantine 37. Opportunity will be 

 afforded for full and free discussion of 

 the whole subject of the classes of 

 plants involved and the restrictions en- 

 forced under this regulation. 



ANOTHER RECORD. 



This week's issue hangs up another 

 record for The Review^the Classified ad- 

 vertising in it exceeds, by nearly a page, 

 the previous high-water mark. 



Year after year the number of those 

 who use the Classified ads has increased. 

 The trade never has found anything the 

 r(|ual of these liners — nothing their equal 

 for convenience for the buyers and, con- 

 sequently and for no other reason, noth- 

 ing their equal for effectiveness for the 

 sellers. Thus has their volume grown. 



COAL MINERS VOTE TO STRIKE. 



As forecast in last week's issue of 

 The Review, the convention of the 

 T^'nited Mine Workers of America, at 

 Indianapolis, voted February 18 in favor 

 of a nation-wide strike April 1, subject 

 to a referendum vote by all members 

 of coal mine unions. 



Both bituminous and anthracite fields 

 are affected by the order of the conven- 

 tion, which states that unless a new 

 wage is agreed upon, to continue for two 

 years from April 1, 1922, the union men 

 are to vote on a strike. The convention 

 was far more radical than the scale 

 committee, whose report was given in 

 last week's Review. The convention or- 

 dered the adoption of the 6-hour day 

 and the o-day week. The 8-hour day 

 underground, recommended by the scale 

 coniniittce, was abandoned. The conven- 

 tion approved demands for the reten- 

 tion of the present basic wages of soft 

 coal miners and for an increase for hard 

 coal miners. The increases include a 

 twenty per cent raise for tonnage men 

 and an increase of $1 per day for day 



men. The convention also adopted de- 

 mands for pay and one-half for over- 

 time and double pay for Sundays and 

 holidays. The temper of the convention 

 was indicated in other minor amend- 

 ments to the scale committee's report; 

 in two instances it insisted that the 

 word "demand" be substituted for 

 ' 'recommend." 



The mine workers' leaders warned 

 them that such demands would alienate 

 public sympathy and that a catastro- 

 phe would result from such resistance to 

 the present universal cry for lower coal 

 prices. Reports indicate that today 

 large supplies of surplus fuel are in 

 stock. The mine operators are prepar- 

 ing for a finish fight with the workers. 

 On their side, the mine union leaders 

 have arranged a meeting with the rail- 

 way union heads to discuss a defensive 

 alliance in case of a strike in the spring. 



Florists have already been advised 

 to store enough coal to last them through 

 this season. The determined attitude 

 which both sides are taking in the min- 

 ing-industry makes it even more urgent 

 that florists do this. 



THE HEART HOIJDAY. 



Reports from other parts of the coun- 

 try substantiate those which came from 

 near-by communities earlier, that St. 

 Valentine's day this year was one of 

 the best minor flower days the trade has 

 had. It was somewhat surprising to see 

 the extent of advertising done to pro- 

 mote sales on this day by florists in 

 small communities. This chiefly took the 

 form of newspaper advertising. In the 

 cases where such special effort was made 

 the returns seem to have been ample to 

 compensate the florist for his outlay and 

 to make the month of February a better 

 one from a business point of view than 

 otherwise seemed likely in view of the 

 apathetic conditions in other Hues. 



In itself the business for the day was 

 highly satisfactory. But it is the more 

 encouraging because it indicates that 

 Easter and Mothers' day this year will 

 undoubtedly bring to florists the large 

 and profitable business that these two 

 big spring holidays have in former sea- 

 sons. Now that the earlier of these two 

 holidays is less than two months away, 

 florists should be on the alert to work 

 up as much business as possible for the 

 third Sunday in April. 



WHO KNOWS? 



Will you kindly inform us of the cor- 

 rect address of the Gold Chemical Pow- 

 der Mfg. Co.f We wrote them addressed 

 New York, which information we ob- 

 tained from a package of their product, 

 but the letter was returned as undeliver- 

 able by the post-office. 



C. L. & F. C— Mo. 



The Review will be glad to relay the 

 information if some reader will oblige. 



BRIEF ANSWERS. 



J. C. C, Ont. — The colouses were quite 

 frozen and unrecognizable on arrival. 



H. C. II., Pa. — Best Darwin tulips for 

 Mothers' day are Clara Butt, William 

 Copeland, King Harold, Pride of Haar- 

 lem, Bartigon, Farneombe Sanders, 

 Mme. Krelage, La Candour. 



J. F. C, Ida.^ — Perhaps "corn lily" is 

 one of genus hymenocallis. 



E. F. C, Ore. — Probably one of creep- 

 ing lysimachias, though not unlike 

 Chrysosplenium amcricanum. 



