Febuuauy 23, 1922 



The Florists^ Review 



33 



Herman S. Stelnlioff. 



Herman S. Steinhoff, treasurer of the 

 New York and New Jersey Plant Grow- 

 ,rs' Association, died at his home in 

 West Hoboken, N. J., February 9. The 

 cause of his death was a complication 

 <f diseases. 



Mr. Steinhoff started in the nursery 

 business in West Hoboken forty-five 

 years ago and soon became one of the 

 biggest growers around New York. His 

 large range in West Hoboken, which he 

 vecently sold at auction, was later aug- 

 mented by the nurseries at West Nor- 

 nood, which he intended to continue 

 :ifter the sale of the local range. He 

 ivas a member of the New York Tlo- 

 rists' Club. 



Death came to him in his sixty-fifth 

 year and he is survived by his widow 

 and eight children, one brother and 

 one sister. 



Fred Berlinghofif. 



Fred Berlinghoff, of Omaha, Neb., 

 died at his home, February 11, after a 

 long illness. Mr. Berlinghoff was born 

 in Frankfurt, Germany, in 1861, and 

 learned the florist's trade at Lyoncranz. 

 He spent two years in England and came 

 to Omaha, Neb., in 1887. He worked for 

 A. Donaghue for some years, going into 

 business later with Lewis Henderson, on 

 Sherman avenue. He went to work later 

 in the pot plant section of Hess & Swo- 

 boda, where he had been a faithful and 

 conscientious worker for thirty years. 

 He was exceedingly successful with 

 bulbous stock and cyclamens. T. E. E. 



E. Hiralzumi. 



K. Hiraizumi, proprietor of the Yoko- 

 liama Nurseries, Los Angeles, Cal., died 

 February 10. He came to this country 

 a good many years ago from Japan and 

 liad been exceedingly successful in the 

 nursery business. Although he had not 

 lieon in good health for a long time, 

 nevertheless he kept on with his busi- 

 ness until the end and it was a great 

 surprise to learn of his death. He held 

 a high position among the Japanese 

 nurserymen and florists of his section 

 and was respected by all. H. E. E. 



TORONTO, ONT. 



Valentine Trade. 



St. Valentine 's day trade was good 

 this year; in fact, it surpassed expecta- 

 tions. There were plenty of flowers and 

 the displays in the different stores were 

 bt>autiful. The heart was prominently 

 'lisplayed, along with Cupid in various 

 forms. The lieart in some cases was 

 made of red roping and in others was 

 made of flowers. In the windows were 

 huge hampers and small baskets in dif- 

 fident shapes and sizes, containing tu- 

 lips, daffodils, etc. 



Club Meetiaig. 



The regular meeting of the Toronto 

 Retail Florists' Club was held in the 

 club rooms Monday, February 13, with 

 the president, Silas A. McFadden, in the 

 chair. 



Mr. Sifton, representing a motion pic- 

 ture company, outlined what would 

 be necessary to have a film made for use 



in the Toronto theaters. This matter 

 will be considered. 



J. J. Mulligan was reported ill. He is 

 at the Western hospital. He was remem- 

 bered with flowers. 



Details of prizes, etc., for the dance 

 were considered and all arrangements 

 were completed. 



S. A. Frost gave an address on how to 

 make flowers last longer and illustrated 

 his talk with simple devices which can 

 be employed. Mr. Frost thought that 

 the information on this subject should 

 be used to educate the public. Some of 

 the plans are simple and are well known 

 to the florist. If the public were edu- 

 cated, flowers would last longer and 

 the florist would get a better name, be- 

 cause of the added service given. 



Harry Brandt and Stephen D. Green 

 have been calling on the trade and were 

 at the meeting. J. J. H. 



NEW YORK. 



The Market. 



The market continues on the buoyant 

 side; that is, the air of gloom which 

 characterized it for so many weeks 

 seems to have vanished, and there are 

 few to be found who will not admit 

 that there is little ground for com- 

 plaint on the score of business. Ar- 

 rivals are not unduly heavy, but such 

 as to create about an even balance be- 

 tween supply and demand. The weather 

 has been stormy for several days and 

 on Thursday, February 16, 3 degrees be- 

 low zero was registered, tlie coldest time 

 of this winter. 



Koses are plentiful and of good qual- 

 ity. American Beauty is in sufficient 

 supply for a rather small demand, with 

 special grades moving within a range of 

 $50 to $100 per hundred. Hybrid teas 

 move well at the same prices as quoted 

 last week, arrivals cleaning up every 

 day, excepting, perhaps, in top grades, 

 the demand for which is slower than 

 for the shorts. 



Carnations are plentiful and at the 

 end of the last week were bringing $6 

 to $8 per hundred for the best ordi- 

 naries. Lately prices have shown signs 

 of weakening and stock is accumulating. 



Cattleyas are plentiful and the move- 

 ment of grades below top is rather slow. 

 About $25 to $100 per hundred is tlie 

 range. Spray orchids are not in active 

 demand and much stock daily remains 

 unsold. 



White lilies continue in good supply 

 and meet a fair demand at $15 to $20 

 per hundred. Rubrums move well at $10 

 to $15 per hundred. Lily of the valley 

 is not an active item and prices of last 

 week prevail. 



Sweet peas are not quite so plentiful 

 as they have been, due to the weather. 



Various Notes. 



Peter Beuerlein, formerly of Elm- 

 liurst, N. Y., but now growing bulbous 

 and other stock at Westwood, N. J., 

 was in the city Saturday, February 18. 

 en route to Elmhurst to attend a dinner 

 of the Exempt Firemen's Association, 

 of which he is still a member. 



A fine shipment of the new Betty Jane 

 carnation arrived at the ofTice of Roman 

 J. Irwin February 14, just twenty-four 

 hours too l.ate for exhibition at the 

 meeting of the New York Florists' Club. 

 The flowers were shipped by A. Jablon- 

 sky. Olivette, Mo., and arrived in excel- 

 lent condition, despite their long jour- 

 ney and delay. 



Wallace R. Pierson, Cromwell, Conn., 

 with his young son, Andrew, and Roman 

 J. Irwin left Friday, February 17, on a 

 trij) through the south, with New Or- 

 leans as their most extreme point. They 

 will be gone about two weeks and on 

 their return will visit some of the 

 Florida resorts. 



A. L. Miller, Jamaica, N. Y., who has 

 been spending a little time at Miami, 

 Fla., accompanied by Mrs. Miller, has 

 returned, feeling much benefited by the 

 change. 



John Young, secretary of the S. A. F., 

 arranged to leave Tuesday, February 21, 

 for Indianapolis, where he will be lo- 

 cated until after the national flower 

 show. 



Artluir Herrington, Madison, N. J., 

 was scheduled to deliver an illustrated 

 lecture before the New York Farmers, 

 an organization of millionaire farmers, 

 at a dinner at the Metropolitan Club 

 Tuesday evening, February 21. His sub- 

 ject was "Development of Modern 

 Roads." 



Patrick Welch, Boston, Mass., Thomas 

 Roland, Nahant, ALass., and J. Thomp- 

 son, Kennett Square, I'a., were callers 

 at the S. A. F. offices last week. 



Marius Matheron, carnation grower of 

 Baldwin, L. I., has been elected presi- 

 dent of the First National bank, Roose- 

 velt, N. Y., and his signature appears on 

 the treasury notes issued by the bank 

 upon deposit with the United States 

 treasurv. J. H. P. 



CHICAGO. 



The Market. 



*H 



Since St. A'alentine's day the market 

 has been abundantly supplied and whole- 

 salers have had ample opportunity to dis- 

 play their merchandising ability. That 

 some of them possess such ability of 

 a high order has been clearly shown by 

 the \'olunie of shipments sent out. The 

 method of the express company, which 

 assembles all the shi[)nients at Hender- 

 son's corner just before train time and 

 finally at 5 o'clock each day, gives an 

 excellent oijportunirv to size up the ship- 

 ping done by the market as a whole. 

 The mountain of "freight" seen there 

 in the last few days shows indisputably 

 that a large volume of business is being 

 done. Indeed, most of the wholesalers 

 say they never handled so much stock 

 at this season and that the volume of 

 shipping is better than good; the only 

 cause for complaint, they say, is the 

 prices, wliich are much lower than last 

 year. 



Just what is the effect of the lower 

 prices it is hard to estimate. One whole- 

 saler says carnations are bringing only 

 half what they did a year ago and a 

 large grower concurs. A wholesaler who 

 said he thouglit the lower prices meant 

 a decrease in his sales of twenty-five 

 per cent called up later to say the fig- 

 ures showed it was only twelve and 

 one-half per cent. Another wholesaler 

 jioints to a well known rose range that 

 j,'ot an average of 8% cents on roses for 

 St. Valentine's day this year as against 

 !• ctiits last year, when the cut was 

 much smaller. And so it goes. No two 

 agree on the degree of the trade's re- 

 turn to normalcy, but all agree that 

 there is plenty of stock, that much of 

 it is unusually good stock, that prices 

 are so low as to make current values 

 unusually tempting and that buyers 

 are taking hold freely. 



(Continued on pairc 38 ) 



