100 



The Florists^ Review 



Fkbeuaby 23, 1922 



LOS ANGEIJIS, CAL. 



The Market. 



Improved weather conditions liave 

 increased the su])ply of stock consider- 

 ably and helped business. St. Valen- 

 tine's day found the retailers with a fair 

 supply of violets, roses, orchids and 

 indoor carnations, all of Avliich were 

 needed for this day. Daffodils are still 

 in sliort supply, but enough of them are 

 shown to give tlie stores a spring-like 

 appearance. Freesias help out consid- 

 erably and are used in conjunction with 

 sweet peas. Peach blossoms, in consid- 

 erable variety, and acacias, are still at- 

 tractive and in good demand. Business 

 with the wholesalers was only limited 

 by the supply of stock. Had there been 

 more flowers, there would have been 

 more business. A number of daffodils 

 have been shipped in from the north, 

 but they show to poor advantage when 

 seen together with the local-grown flow- 

 ers. Orchids and gardenias from San 

 Francisco, on the other hand, have been 

 excellent and helped out the local short- 

 age. Bulbous stock in pots and ])ans 

 moves well at good prices, but cyclamens 

 are slow in selling now. Among greens, 

 jilumosus is still poor and much of it 

 sliows the effect of frost. 



Various Notes. 



T. II. Wright, of Wright's Flower 

 Shop, is suffering from a severe cold, 

 but is sticking to business. At the store 

 ej-eryoue was busy for St. Valentine 's 

 day. 



Max Teifoloosi, of the Pine street 

 nursery, of Inglewood, is sending in 

 some fine statice in variety, noticeably 

 Stat ice Suworowii. The frost cut off a 

 good many flowers, but he has a fine 

 stock of young plants. 



At the Artesia nursery of Tassano 

 Bros, the early single and double peaches 

 are making a grand show and the place 

 is in first-class order. 



Vj. J. Reynolds has left Bakersfield 

 and returned to Los Angeles, after a 

 visit to San Diego. 



Some extra fine daffodils and freesias 

 wore noted at the store of S. Murata & 

 Co., where local business is exceptionally 

 good. 



W. Armacost & Co. had a wonderful 

 cut of roses for St. Valentine's day, and 

 the demand was also good. Some of the 

 finest American Beauties ever seen in 

 this market are coming from the Saw- 

 telle greenhouses of this firm. There are 

 beautiful flowers, of good substance and 

 clean, liealthy foliage, showing the most 

 careful culture. 



J. Rolleri, proprietor of the Athletic 

 Club Florist, of West Seventh street, 

 has been forcing a good deal of bulbous 

 stock in pots and, during the present 

 flower scarcity, the plants have been 

 excei)tionally useful. Good daffodils, tu- 

 lips and hyacinths are among the offer- 

 ings and these make up well in spring 

 baskets. 



The store of the E. C. Amling Co. is 

 a Inisy place these mornings and H. 

 Amling reports exceptional business 



around St. Valentine's day. Roses and 

 fine bulbous stock are leaders, this firm 

 having the three Amling ranges to draw 

 from now. 



Exceptional business is reported by 

 the Alexandria Florist for St. Valen- 

 tine's day. Hunter Graham is no longer 

 connected with this business. 



Violets and fine daffodils are leaders 

 at tlie place of George J. Hall & Co. and 

 at times it is difficult to get enough to 

 fill orders for this local business, which 

 is constantly increasing. 



The decorations at the opening of a 

 new bank and an enormous St. Valen- 

 tine's day business made things lively 

 around the Redondo Floral Co. A. 

 Knopf, apparently much improved in 

 health, is as busy as the rest. Ques- 

 tioned regarding his lemon groves, Mr. 

 Knopf said that they were not nearly 

 as badly damaged by the frost as those 

 in some other localities, and he still has 



lemons to pick. The worst damage was 

 done to the younger, half-grown fruit. 

 Wolfskin's & Morris Goldenson's new 

 store on West Sixth street is neat and 

 attractive and Albert Goldenson says 

 they have retained practically all of 

 their old customers, besides picking up 

 a lot of new tr.'insieiit trade, l^ouis 

 Dubin, of the staff here, joined the army 

 of benedicts February 14, and all of his 

 friends in the trade have been congratu- 

 lating him. Morris Goldenson has just 

 returned from a trip north. H. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Cold, rainy weather continues to make 

 stock unusually scarce, although there 

 is a slight let-up in the marked shortage 

 of the last few weeks. More roses are 

 coming in, although they are still far 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



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L. A. FLORAL COMPANY 



Thm Hotum of Quality and Smrvic* 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Phone, Pico S18. 



Mention The Reylew when you write. 



VIOLETS, DAFFODILS 



SPRING FLOWERS 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



Roses, Heather, Carnations and Peas 



COMING TO THIS MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St.. LOS ANGELES, CAL. 



Oldest and Moct Experienced Shippers in California 



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