AritiL 6, 1922 



The Florists^ Review 



55 



£. E. Spanabel. 



So the Sunday funeral bugV)ear is elimi- 

 nated. Surely a f!;reat help toward Sun- 

 day closinji;, in which I am a firm be- 

 liever! 



I made a pillow basket in nine and 

 one-half minutes in Toronto and eight 

 minutes at Cornell. 



Condolence. 



We have tried out another idea which 

 has proved to be practical, an idea which 

 comes under the heading of sympathy. 

 For the last two years we have been sug- 

 gesting llowers for condolence. They 

 are sent by friends to the members of 

 the family of the deceased immediately 

 uj)on hearing of their loss. Many peo- 

 I)le have spoken to us of this innova- 

 tion, telling us how much they appre- 

 ciated the thought that the flowers car- 

 ried with them. Just another opening 

 for increasing the sale of flowers! 



Here's another new idea, "the little 

 Jiifly basket." This is an evolution of 

 the pillow basket, conformed to jin en- 

 tirely different use and mission. It 

 makes a charming little gift for the 

 new arrival. On one side a little, old- 

 fashioned boucjuet is arranged. On the 

 otiicr side is the mother's f:ivorite 

 tlowcr, while the center we till with sea- 

 sonable little flowers. 



It is charining for the sick room, es- 

 pecially fine because all the flowers are 

 in water and will keep. It is also de- 

 lightful as a birthday basket, to be sent 

 to a young lady, and the beauty of it is 

 that it doesn't take mucii to fill it, 

 while it makes a big showing for the 

 iiJdiiev. 



The idea of continually suggesting to 

 the public new uses for llowers, and con- 

 tinually haiiiiiicriiig on tiie subject, is 

 not n< \v, hut it is vitally necessary for 

 the uphuilding of the flower business. 



School Some Day. 



Now, these arc all .just one man's 

 ideas. .(list inia-inc wiiat it would 

 iiicaii to have the i.b'as of .lOO florists. 

 Supjiosc our wonderful organization, the 

 F. T. I)., would ♦Establish a school or col- 

 lege and would enlist the services of the 

 best minds of the country in our pro- 

 fession to contribute a certain amount 



J. N. Spanabel. 



of thought, experience and practice to 

 such a school. 



This has been the dream of the men 

 behind that live organization ever since 

 its conception, that some day in the 

 near future a school or college for flo- 

 rists would be establislied, where the 

 flower business could be properly studied 

 and experimented with from every 

 angle, where one could enter and learn 

 every detail as it should be learned un- 

 der the most ex])ert instructors. If it 

 is necessary to have schools and col- 

 leges for the jiroper buiTding uji of other 

 arts, why shouM the finest art of the 

 Creator,- that of the growing and ar- 

 rangement of flowers, be left to develop 

 as best it can? An industry that has 

 made the rai)id strides this industry has 

 in the last ten years is worth the best 

 you can give it. And I certainly share 

 the dream of these men that the' day is 

 not far distant when we can 'phone to 

 Detroit, or some other central Iiead- 

 qiiarters, and ask to be sent a man for 

 use in our business who is skillfully 

 trained in the various departments, who 

 can sell as well as make up and who 

 can suggest without being ])r()in[>te(i. 

 The need is great and 1 'm .piite sure 

 you will agree with me tliat the flower 

 business will receive .a trcMnen<l()us iiii 

 pet us when this change takes place. 



SPANABEL'S ROAD TO SUCCESS. 



March of Progress Steady. 



Singleness of purjiose in the inarch of 

 progress would liave been clLiracterized 

 liy Lord I'l.-ic-oii ;is narrow minded ego- 

 tism, liut tcMJay siich u eriticisni would 

 nu'ct iiiuch ilisi.'u (jr. iiidi'cil, anil as ;i 

 proof of this assertion we rieeij oiilv 

 gl.'ince ;it the ;i(dl ievcnielit s nt' I1iil;o 

 Stiiiiies. tli,. ;^reat (iermaii inanu I'act ui er 

 and the cliiet' rlomin.ator of (leniian poll 

 tics tod.iy. who^e crcatixc iiinmlse has 



1 11 felt t liroii-lioiit the (MTinan ii.a 



•bin. It In not necess.arv for u^. Ik.w 

 ever, to ^(1 across the water for exam- 

 ples ot' what consistent effort can do in 

 the way of .-Klditig te the material 

 wealth of a coninimiity and a n.ation. W'e 

 iieeil only ylance at tjie success made bv 



R. R. Spanabel. 



one in our own trade; namtdy, ,1. N. 

 Sj)anal)el, president of the J. N. Spana- 

 bel & Sons Co., Columbiana, ()., to real- 

 ize tliat sincerity of purjiose is well re- 

 warded. 



J. N. Spanabel was born in 18fi4 on a 

 sruall farm near Parkersburg, W. Va. 

 When he was but a year old, his parents 

 moved to Jackson, O., where he resided 

 until ISS,*?. After the* death of his p.ir- 

 ents he went to Calla, O., where he 

 found eniploynient among the farmers 

 and fin.'illy put in seven years at the 

 Cherrv Valley Kolling Mills, at Lcetonia, 

 Ohio." 



Sees Opportimity Ahead. 



In 18!)4 he was emplojed by L. Temp- 

 lin & Sous, a widely known firm of flo- 

 rists, at Calla, O., and it was during his 

 employment here that Mr. Spanabel con- 

 ceived the idea of building uj) some- 

 thing for himself. Being awtire of the 

 fact that even to begin a realiz.ation of 

 his dr(>!iin it was ne<'essary to have some 

 capital, he continued to work at the rate 

 of $1 per day and at the end of four 

 years of saving ;ind [)lanning he had 

 accumulated enough to buy one acre of 

 ;;round, upon which lie built a small 

 icsidence and one greenhouse, 10x00 feet. 

 Hither he moved with his wife and fam- 

 ily of four small boys to embark upon 

 that jdan which was to le.id him to 

 the jirosperity which he now enjoys, 

 ^^rowing cut flowers and pot plants at 

 liist .'ind adding a greenhouse now :ind 

 tiieu as he was alib-. Sjuirri'd on by that 

 most remarkable trait of human nature, 

 f.aith, and a sincerity oj' purpose, he 

 Went into the whob^sale business, being 

 .■It otie time on<> of the largest growers of 

 relareoniuiii {'l.-ister (Ireetiii- ;iinl its 

 ^I'orts. 



The r.-inue li.-id erowu. in 1!M!), from 



I'lie house, ICs'.iO feet, to M r.ailg,' of 

 l.'i.iinii sipiare feet of gl.ass, doing .-i 

 w lidle^.-ile ;nid ret.iil buvines-.. ()iie son, 

 If. \i. Spaiialiel. had been ass(M-i,at e.| with 

 hi- f.ather tor s,.\,.ral years until .lanii- 

 •i>> 1. I'.i-'". when the's,. two, witli the 

 oldest son, foniK c| the firm of .1. \. 

 S|i.in;ibel \- Sons, at Columbiana. O., 

 wheii' they now li.-fve s(n('nteeii .acres 

 ot eroniMJ and iJ.'i.OdO square feet of glass, 

 de\(ited to Asjiaragus jiliimosus nanus 



